How to Use Email Programs to Nurture Leads

Every serious online marketer always wants leads, credible leads to help grow their business. Many rely on intensive email marketing to get it done. Email marketing may look old school to some marketers but it is still hugely successful when it comes to lead generation. Many successful marketers agree with this and they identify email newsletters as about the best way to nurture leads if used correctly.

If you have not been successful so far to use email program to drive leads, you can try these tips for a change then compare the results.

Write Brief and Direct Subject Lines

If you know how to write great subject lines, you can do this on your own but if not, you can get free assistance from online headline generators. A Google search for “headline generators” can give you many sites to choose from depending on what your immediate needs are. For recommendations, if you start with a keyword term or phrase search on Sumo.com or SEOPressor.com, you can get dozens of great subject line ideas from which to choose. For best results, be sure to limit your email subject lines to not more than 70 characters and less than 10 words. 

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Keep Your Messages Simple and Straightforward

The attention span of most online users is notoriously very short. For this reason, the faster and quicker you can deliver your message, the better the results it gets. You must therefore keep your messages, simple, catchy, straightforward and to the point if you want them to be effective. In email marketing, time is of the essence. An email is great when the subject line easily grabs readers’ attention, lure them with a CTA graphic and sell them on the why they should take action. Great emails help to build relationships, nurture these relationships and help generate credible leads.

Use Autoresponders and AI Tools

For most marketers, it is virtually impossible to be online 24/7 to handle inquiries. Here comes the need for autoresponders and even some Artificial Intelligence, AI tools to feel in intelligently for you when you are offline. You can target these tools based on specific and common requests and not just for responses to email requests. That way, they are hugely effective to help generate and nurture leads.

Use Attractive Email Designs

As they say in marketing, “boldness and beauty always catch the eye.” Great emails benefit from this phrase. For an email to be great, the subject line must be catchy enough, the main message short, direct and to the point of your main objective. You can make the most important point stand out clearly with a clever use of graphics, complementary colors, colored links, arrows, CTA, or even a simple banner. These fine touches greatly help the attractiveness of an email that stands a very good chance of helping to get and nurture leads. Always remember to test how your recipients will see your email by previewing it on your mobile device and or desktop. If you are a good marketer, on preview, if you like what you see, chances are high that your recipients will like it too.

Schedule and Automate Your Emails

Scheduling and automating your emails is one great way to reach out to your recipients around the clock anywhere in the world even in different time zones. Scheduling and automation allow you to effectively use behavior-triggered, email drip campaigns in marketing. They give you the great opportunity to engage directly with leads about their main concerns. Lead generation and nurturing tend to flow effectively from there. Email automation works effectively well for promo announcements, new product launching, webinar announcement and sundry periodic announcements drip campaigns that marketers use to lure and nurture leads.