1. Regularly Update Your Website
Updating your website regularly is to keep up with the changes that may inevitable occur in the course of running a business. Because consumers are always looking for authentic information on how to do business with you, be sure your website is current and up-to-date at all times. Changes in hours of business, products on offer, ongoing promos, sales promos, and new discounts and coupons on offer, must always be fully updated to reflect what is current on your website. Doing so makes it easy for your customers to get any relevant information they are looking for.
2. Measure Your Progress with Google Analytics Tools
Without analytics, it is difficult to gauge how well your business is doing in the digital space. If you have a credible and reliable way of finding out how you are doing, it helps you to better utilize and optimize the time you spend on your digital marketing efforts. Google Analytics free online tools are very good to use for these measurements. If your business is on social media (i don’t see why it shouldn’t be there), you also have access to their free tools as well. You can access such free tools on Twitter, Facebook, Instagram and others that give easy Insights about the progress of your business. These tools help you to accurately measure the digital marketing progress of your business on social media and they are free to use.
3. Work Your Marketing Plan
In digital marketing, it helps to have a marketing plan and to work this plan. Make sure your marketing plan is always up-to-date and workable as well. Your marketing plan is a good plan if it reflects your target market, the mission and vision of your business. If your online and offline marketing efforts fit well into your plan, you can better connect with your current and new customers by endeavoring to work the plan diligently. A good marketing plan helps provide a reliable guide to ensure you use your valuable time wisely and profitably.
4. Focus on Your Customers
Customers are the main reason you are in business. Your business focus must always be on them and for them. If you have some good insights into what their needs are and what they are searching for online, you can better channel your marketing efforts to those areas. If you want to have a better understanding of your audience, and what their needs are, you can use free online analytics and data tools. The most popular of these free tools are Google Analytics, Twitter, Facebook and Instagram Insights. For the success of your digital marketing efforts, the more and better you understand your customers, the more the likelihood of your success in marketing to them. Information from your key customers’ feedback if well utilized can also help your digital marketing efforts.
5. Market with Engaging Content
In digital marketing, content is king. It must be informative, educating and even entertaining to be useful. For this reason, you must take adequate care and time to create visual content that easily captures your consumers’ attention. Good content must adequately highlight a combination of the vision and mission of your business with the products/services you are promoting, promos, business updates, CTAs and such like business building/promoting activities. A healthy mix of good aesthetics, graphics, photos and video content help make an appealing and engaging content.
6. Optimize Your Website
Your website is your online business window. It serves that purpose better if it is visible to search engines. It is only visible to search engines if it is optimized for that purpose. Search Engine Optimization, SEO helps your customers to find your business easily online. Website optimization is an extremely vital element in determining the relevance and authority of your website on the web. If you claim and regularly update your “Google My Business” business profile, it helps your online presence and authority. By optimizing each page on your website with unique meta-tag descriptions and keywords, it is easy for your customers and even potential customers to find your business. Your business online authority is also better enhanced if you can link the site to other websites, social media pages, blogs, etc. Alt titles and descriptions to each image/video on your website further reinforce the authority of the site.
7. Take Advantage of Your Social Media Presence
Your social media presence is a very credible way to connect easily with customers. You must take full advantage of that. Your social media efforts should reflect your goals as part of your marketing plan. Taking your business on social media is an effective way of marketing to your customers where they are. By optimizing your presence on social media and properly tailoring your messages to suit each platform and effectively using good content with graphics and videos, you can easily catch customers’ attention. A direct consequence of that is more business exposure and customer engagement. Ultimately, your online presence and authority is better enhanced and in no small measure.
8. Stay Connected with Reviews/Feedback
It is smart business to always ask your customers for feedback. That helps you to stay connected with them. The feedback and testimonials from your customers most times is the easiest and most effective way to gauge how valuable your products/services are to them. Responding professionally and encouraging them to keep sending feedback helps in no small measure to nurture your online authority and to grow your business.
9. Engage Customers with Email Marketing
Email marketing remains one of the most effective marketing methods to stay in touch with your customers and to nurture your online authority. If you choose to use the services of MailChimp or Constant Contact to assist you, you can automatically send frequent emails to your customers as a very effective way of keeping them fully informed on what your business is up to at any point in time. Your online authority is better enhanced as a result.
10. Use Paid Advertising as Needed
Most small businesses are always on shoestring budget for advertising. The reason they depend more on free online advertising. If however you want to market to many more people and free advertising is not helpful enough, you can decide to supplement that with some paid advertising as needed within the limits of your ads budget. In paid advertising, the higher your budget, the higher your reach. If however your ads budget is severely restrictive, you can in addition use social media advertising. Characteristically, social media advertising offers a fairly inexpensive way to reach more potential customers and customers. Social media makes it possible for you to target easily, different locations, audiences, interests and behavior patterns around the globe 24/7.
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