How to Get a Better ROI from Your Video Content

There are some Google reports indicating that more than 80% of online users usually opt for video content. Smart digital marketers know this, the reason they tend to take video content marketing very seriously. The Return On Investment, ROI for video content marketing is high and it gets better with better video content marketing practices. Here are ten powerful tips to help you get better ROI from your video content marketing efforts.

1. Define Your Business

If your videos are unable to effectively project your marketing business, they’re not worth the efforts. Videos that expressly define your business and get people to do business with you get good ROI for your business. People are easily drawn to and tend to prefer watching videos that tell them who you are and what you are offering them in a short and straightforward manner. Videos that help to define and market your business well tend to attract better emotional connect, and sales from the viewers. Such videos give a better ROI.

 

2. Make Your Videos Searchable

Only searchable videos get discovered online. Since search engines particularly Google have found a way to index videos, searchable videos now give better content marketing results. Using the right SEO techniques on your videos makes them visible to search engines. If your videos are searchable, anytime someone somewhere around the world is looking for an image with a specific phrase/expression associated with your video, your videos stand a very good chance of turning up in response to the search inquiries. That greatly increases their chances of getting found online as “related videos” in the search results. This development is good for the inbound traffic of your business and the ROI.

3. Plan Your Video Posts

If you want your video content marketing efforts to yield good results, be sure you have a posting plan for your videos. Random video posting easily gets your audience confused and the results are severely limited as a result. If you have a plan and you stick with that plan, it gets your audience anticipatory. That way, if you post a good content say about once a week, it gets your audience to anticipate it and at times actually go out to look for it. Your video content is better viewed as a result. When your audience shows sufficient interest in your video content, it means that it attracts their curiosity. That helps your business towards its marketing goals in terms of better sales and ultimately a very good ROI.
 
4. Optimize Your Videos

In video content marketing, shooting attractive videos is just not enough to help your marketing efforts if such videos are not visible to search engines. You need to apply SEO techniques using the right keywords and a perfect video description on your video content to make it visible and attractive to search engines. SEO helps search engines to index your videos and to better rank them in their SERPs thereby increasing their visibility. When your videos rank high in the SERPs of search engines, they tend to get more traffic that is organic. Organic traffic is by far a cheaper way to get traffic online enabling you to spend less, earn more, and consequently have a better ROI in your business.

5. Run PPC Ads with Your Videos

If you make your videos as per Pay-Per-Click or PPC ads, they tend to grab more views and engagements. Better engagement leads your video content viewers to click on your videos. If your PPC video ads are performing well, you get better traffic, more leads and sales all with lower ads amounts spent. That helps to get a better ROI in your business.

6. Tell Good Stories with Your Videos

Expert marketers say, fusing stories into your video content is one great way to improve watcher commitment. The more people watch your videos online, the more traffic, leads and sales they attract to your business. Once you build up your story, and use videos to impart it attractively to your audience, that amounts to the only major investment you have on the video. Everything the video does for your business thereafter helps to better the ROI.

 

 

7. Use How-To Exercises and Demos Videos

How-to videos are about the most effective content marketing videos online. If you are a marketer, what most consumers really want to see is how your product/service can help solve a problem for them. A real practical demonstration, that is! Videos with clear instructional exercises, unboxing and demos tend to better facilitate consumers’ interests. Such videos assist them with feeling certain about their choice to buy a specific item or take on a specific service. This greatly helps to convert a greater number of your site visitors to satisfied customers thus helping with a better ROI.

8. Analyze Your Video Results

Good Analytics free online tools and Social Media Insights are helpful to analyze and periodically gauge how your business is doing. They help you to evaluate accurately the results you are getting from your video content marketing efforts. Presently, videos have come to acquire an enormous measure of authority in the realm of online advertising. More and more people are increasingly relying on videos to make their buy decisions online. This is the why you must constantly analyze your videos to be sure they are giving you results as expected. That information empowers you to have an appreciable degree of knowledge about your videos in comparison to other contents on your website. With that knowledge, you can always rejig your video content marketing strategy for better results particularly on the ROI.
 
9. Showcase Your Star Customers on Videos

It is a good marketing strategy to urge and even actively encourage your star customers to make videos of themselves while actively using your products. If they do so, you can present the videos on your web-based life profiles and sites displaying them in action. That is one very good testimonial for your business anytime any day. Naturally, people love seeing themselves in videos. Promoting these videos with these customers can as well turn them into some kind of stars. If that happens and such individuals see themselves in promos online, they can quickly share these videos to friends, family and even widely on social media. The ROI from such efforts can be really huge for your business.
 
10. Use Call-To-Action on Your Videos

Videos that tell a great story without as much as telling viewers what to do next can hardly help the ROI of your business. That is where Call-To-Action, CTA on your videos is hugely important. If visitors hit your website, view your impressive videos and they have no clue about what to do after they watch these videos, you may be wasting your precious time and money with limited results. If for instance, you are talking on video and you cannot request your viewers to take a direct action in your presentation, you are missing out the all-important CTA. By using a backlinked text invitation to a site where you expect the video viewers to take some kind of direct action, that is also a good CTA. CTAs help video contents to garner more clicks, more leads, and more sales and ultimately better ROI. 

10 Tips to Nurture your Business’s Digital Marketing Authority

The virtual internet world is a very wide world where digital marketers do their thing. It is very difficult to succeed out there unless you can maintain your digital marketing authority. To enhance that, it is crucial to understand how to nurture and optimize your digital marketing authority. These here, 10 marketing tips can be of help in that quest.  

1. Regularly Update Your Website

Updating your website regularly is to keep up with the changes that may inevitable occur in the course of running a business. Because consumers are always looking for authentic information on how to do business with you, be sure your website is current and up-to-date at all times. Changes in hours of business, products on offer, ongoing promos, sales promos, and new discounts and coupons on offer, must always be fully updated to reflect what is current on your website. Doing so makes it easy for your customers to get any relevant information they are looking for.

2. Measure Your Progress with Google Analytics Tools

Without analytics, it is difficult to gauge how well your business is doing in the digital space. If you have a credible and reliable way of finding out how you are doing, it helps you to better utilize and optimize the time you spend on your digital marketing efforts. Google Analytics free online tools are very good to use for these measurements. If your business is on social media (i don’t see why it shouldn’t be there), you also have access to their free tools as well. You can access such free tools on Twitter, Facebook, Instagram and others that give easy Insights about the progress of your business.  These tools help you to accurately measure the digital marketing progress of your business on social media and they are free to use. 

3. Work Your Marketing Plan

In digital marketing, it helps to have a marketing plan and to work this plan. Make sure your marketing plan is always up-to-date and workable as well. Your marketing plan is a good plan if it reflects your target market, the mission and vision of your business. If your online and offline marketing efforts fit well into your plan, you can better connect with your current and new customers by endeavoring to work the plan diligently. A good marketing plan helps provide a reliable guide to ensure you use your valuable time wisely and profitably.

4. Focus on Your Customers

Customers are the main reason you are in business. Your business focus must always be on them and for them. If you have some good insights into what their needs are and what they are searching for online, you can better channel your marketing efforts to those areas. If you want to have a better understanding of your audience, and what their needs are, you can use free online analytics and data tools. The most popular of these free tools are Google Analytics, Twitter, Facebook and Instagram Insights. For the success of your digital marketing efforts, the more and better you understand your customers, the more the likelihood of your success in marketing to them. Information from your key customers’ feedback if well utilized can also help your digital marketing efforts.

5. Market with Engaging Content 

In digital marketing, content is king. It must be informative, educating and even entertaining to be useful. For this reason, you must take adequate care and time to create visual content that easily captures your consumers’ attention. Good content must adequately highlight a combination of the vision and mission of your business with the products/services you are promoting, promos, business updates, CTAs and such like business building/promoting activities. A healthy mix of good aesthetics, graphics, photos and video content help make an appealing and engaging content.

6. Optimize Your Website

Your website is your online business window. It serves that purpose better if it is visible to search engines. It is only visible to search engines if it is optimized for that purpose. Search Engine Optimization, SEO helps your customers to find your business easily online. Website optimization is an extremely vital element in determining the relevance and authority of your website on the web. If you claim and regularly update your “Google My Business” business profile, it helps your online presence and authority. By optimizing each page on your website with unique meta-tag descriptions and keywords, it is easy for your customers and even potential customers to find your business. Your business online authority is also better enhanced if you can link the site to other websites, social media pages, blogs, etc. Alt titles and descriptions to each image/video on your website further reinforce the authority of the site.

7. Take Advantage of Your Social Media Presence 

Your social media presence is a very credible way to connect easily with customers. You must take full advantage of that. Your social media efforts should reflect your goals as part of your marketing plan. Taking your business on social media is an effective way of marketing to your customers where they are. By optimizing your presence on social media and properly tailoring your messages to suit each platform and effectively using good content with graphics and videos, you can easily catch customers’ attention. A direct consequence of that is more business exposure and customer engagement. Ultimately, your online presence and authority is better enhanced and in no small measure.

8. Stay Connected with Reviews/Feedback

It is smart business to always ask your customers for feedback. That helps you to stay connected with them. The feedback and testimonials from your customers most times is the easiest and most effective way to gauge how valuable your products/services are to them. Responding professionally and encouraging them to keep sending feedback helps in no small measure to nurture your online authority and to grow your business.   

9. Engage Customers with Email Marketing

Email marketing remains one of the most effective marketing methods to stay in touch with your customers and to nurture your online authority. If you choose to use the services of MailChimp or Constant Contact to assist you, you can automatically send frequent emails to your customers as a very effective way of keeping them fully informed on what your business is up to at any point in time. Your online authority is better enhanced as a result.  

10. Use Paid Advertising as Needed

Most small businesses are always on shoestring budget for advertising. The reason they depend more on free online advertising. If however you want to market to many more people and free advertising is not helpful enough, you can decide to supplement that with some paid advertising as needed within the limits of your ads budget. In paid advertising, the higher your budget, the higher your reach. If however your ads budget is severely restrictive, you can in addition use social media advertising. Characteristically, social media advertising offers a fairly inexpensive way to reach more potential customers and customers. Social media makes it possible for you to target easily, different locations, audiences, interests and behavior patterns around the globe 24/7.