Top Online Marketing Tips for Strategic Marketing

The Internet has caused fundamental changes in the ways people do business around the world. These changes have greatly manifested in our social interactions, cooking and eating habits, living habits, traveling habits, dressing habits, fashion sense and lots more. Strategic marketing readily takes advantage of these changes to market online. This involves, product promos, audience targeting, customer interaction, shopping and brand marketing. Here are tips that come handy in strategic marketing.

Strategic Social Media Marketing

Nearly everyone is now on social media. Online marketers have quickly taken note of this development and they are taking advantage of it to do good business. With almost 70% of the internet users now spending over 2 hours on social sites daily, marketers now know where to take their marketing pitches for better results. On popular social platforms like Twitter, Instagram, Facebook and YouTube, it has become very easy to engage a vast number of the audience at once to receive your marketing messages. With in-house analytics peculiar to these sites, you can accurately measure your progress as you market along. Compared to any other form of content, creating social content is relatively easy and propagation can go viral in no time. This strategy greatly helps your marketing efforts no matter how modest.

Leveraging PPC Ads

Irrespective of whatever products you are marketing, using pay-per-click, PPC ads for advanced targeting can be a critical strategy for your marketing efforts. You can smartly morph PPC ads as a good strategy to target specific customers. Even though PPC ads may be a bit more expensive than other display ads, they tend to yield higher returns on investment when compared to display ads. This is one more strategy that yields good results.

Strategic Video Content Marketing

Compared to other content marketing efforts, video content marketing yields very good results if strategically used. Video content can easily go viral and are one of the most shared and hugely consumed forms of content over the Internet and social media sites. When strategically used on social media sites, videos tend to have more shares than text and images based posts combined. These results are achievable only when the videos are shot with an enticing and captivating intro, eye-catching title and a cute CTA to aid the video watchers take some beneficial actions to your business.

Strategic Problem Solving Campaigns

For marketing strategies to be effective, they must focus directly on how best to solve pressing problems for your customers. The best strategy is to use communication and marketing channels that can effectively reach your audience to deliver your marketing messages. Taking your marketing messages directly to where your audience is tends to get the best results.

Methodical and Consistent Campaigns

Making sure you are methodical and consistent in your marketing campaigns is what quickly helps to build trust. That is one good strategy for your marketing success. By focusing on things that are unique to your business and methodically pushing your marketing narrative along those lines, you can easily have a lasting impression on your customers. Yet another strategy that gets results.

Strategic use of Mobile Devices in Campaigns

From Google reports, about 60% of people now access the Internet from their mobile devices. This is because most search engines and apps now work perfectly on mobile-friendly interfaces. With Google recently announcing that it will focus on mobile versions of sites to rank and index them, marketers can now strategically use mobile devices successfully in their campaigns.  When marketers design their campaigns with mobile devices as central focus, it helps them to stay ahead the competition in most cases.

Strategic use of Reviews/Feedback

Marketing reviews are just like word of mouth in today’s digital marketing world. Some online research reports indicate that about 80% of internet users trust online reviews similar to personal recommendations. Such reviews greatly influence their buying decisions. In addition, user-generated content, be it reviews, social posts, or feedback, plays a very vital role in getting referrals. For strategic marketing, even if a review is negative, responding quickly and politely to it is good for business. If you are quick and polite to address issues of concern from reviews, you can win back the confidence of skeptics and set a very good example to impress other visitors. This is good for business.

Business Survival Tips During Lock-down

 

Covid-19 pandemic and subsequent lock-downs appear to have forced many small business owners to think outside the box. Business survival has become the buzzword and many small business owners are scared and hugely challenged. Not to worry though, the pandemic will pass away at some point and life will return to normal. In the interim, people must think about how to remain in profitable business to keep body and soul together. Here are a few things you can do to remain in business against all odds.  
 
Take Your Business Online

If you factor in that people are not at liberty to freely leave their homes as they like these days, anyone who wants to do good business must focus more on creating a strong digital presence with online shopping options. Taking your business online is the smartest thing to do when human interaction is severely restricted as characterized by lock-downs. How do you do that? Firstly, you need a professionally designed, functional and flexible website for your business. Host it with a credible web host to allow it to do good business online. If you are in product sales, you must decide at the outset what should be your sales channels and how you can through these channels target your customers. Work out reliable delivery methods for your products and the payment methods available to customers for these products. Be sure your website is optimized with SEO techniques for local searches. The bulk of your customers are more likely to be local because of the lock-down. Optimizing your website for local searches is what helps people in your locality searching for business to locate you easily.

Don’t Ignore Security

You must think deeply about how to handle physical and cyber security for your business. Safety is generally of major concern to most people in times of lock-down. You do not have to panic as most people are. Just calm down and think more constructively as against desperate thinking. If you take your business online, your website must guarantee adequate cyber security, especially when it comes to protecting personal data and payment options/information. If your customers are confident that you are offering proper security and safety, they become more confident shopping with you even amidst huge challenges occasioned by severe restrictions.

Have a Workable Plan in Place

In times of huge business challenges as in the case of a lock-down, a new business plan becomes inevitable.  This is justified by the necessity of the lock-down. You just have to get things done better in some other ways, isn’t it? You can decide on a flexible business plan incorporating your operational model, financial plan, promotional and sales goals. Determine well in advance, your competitive advantage and challenges. Identify your top competitors and potential suppliers/ business partners in addition to situating your target market correctly. Most importantly, your plan must have clear goals, targets and priorities that are in tandem with your planned budget.

Explore Market Opportunities

Even with the lock-down, the opportunities for good business are still there. Research the market well to determine what is hugely in demand even with the lock-down. Taking your business to customers and serving them where they are is good. You must explore ways to do this profitably. There are many business lessons to learn because of the lock-down. How you use these lessons to work out survival strategies for your own business depends on how well you understand the market opportunities available to your business. The more you understand these opportunities, the better the chances of your business surviving the lock-down difficulties.  

Promote and Sell More Online

If you are a marketer, you are not in business if you are not marketing 24/7. The lock-down has forced many more people to resort to shopping online. This is why you must have a credible and authoritative digital marketing presence to serve customers better. Experience from the lock-down has shown clearly that you can promote your business and sell more online even under severe restrictions occasioned by the lock-down. If your business has sufficient flexibility, you can continue to serve customers, promote your business better and sell more products despite the inclement business environment occasioned by the lock-down.