Tips for Creating a Viable E-commerce Brand

As most digital marketers very well know, e-commerce frontier is constantly changing. If you want your business to survive this constantly changing scenario, it is important to be able to adapt and ensure your brand has a competitive advantage over others. Your first step is to create an e-commerce brand that can help your business survive in extremely competitive business environment. What that means is to deliberate market your business in such a way as to enable more and more customers to know your name and, in turn, widely spread the word about your business online. This they can do mostly through product reviews and endorsements.

These, here tips can help you to get started in the quest to create a viable brand.

Regularly Post High Quality Content

It is just not enough to create a high quality content, you must endeavor to share it regularly and widely. That is what helps your brand to grow online. You can establish a posting schedule for your content. Doing so helps to, firmly establish that you are sharing high quality material often and that helps to boost the SEO rankings of your business. If your customers notice that, they take things from there and that is what helps to grow your reputation online as a relevant brand.

Provide Unique Value Product

It helps your marketing efforts online to establish your specialty by marketing a unique product. By specializing, you can clearly establish your niche as well as the value only you can provide to your customers. In addition, one unique type of product/service can easily help you with some competitive advantage over others. Competitive advantage is a great asset that helps your brand to beat your competitors. It can even serve as a very valuable USP, Unique Selling Proposition for your product/service.

Market with Authentic Branding

Is your brand authentic? If yes, that means the brand is true to all its intentions and what it delivers to its consumers. It means every action, product/service and advertisement all serve a common message linked to the brand. That confers authenticity and consumers easily take note. Product visibility gets a boost when consumers take note and that helps your brand.

Target Audiences Interested in your Products

With the right focus, you can easily build a thriving brand within e-commerce by deliberately targeting the right audiences/communities online. Your brand really needs people to properly survive and grow a target market. Take your business to them where they are if you want them to help your brand to grow organically. People can put out the word for your brand no matter which way they choose to do so. Online, you can locate the right audience through analytics, demographics and the statistics of the people who are buying your products and where they choose to place the reviews of your product. By simply running a Google search, you can easily see where your brand is popular. From that information, you can determine what you can possibly leverage to grow your brand better.

Leverage High Quality Content Across Multiple Channels

These days, consumers have more choices than ever before on what and from whom they want to buy. Many choices are also available to them about the content on your website and on your marketing channels. For these reasons, competing for their attention usually poses very huge marketing challenges for most marketers. What tends to make the real difference is how high the quality of your content is and from which media you are putting it out. That lends credence as to why you must always leverage high quality content across multiple channels. If you are leveraging mixed media, be sure to create a schedule for your videos and or podcasts. By doing so, you can reach consumers who might not otherwise know who you are. That can ultimately increase people's awareness of your brand. When it comes to channels selection, everything depends upon your target audience, your location and the goals you have set for your brand. For instance, your marketing mix can include the following channels used in whatever combination:

*Affiliate marketing
*Influencer marketing
*Search engine optimization (SEO)
*Pay-per-click (PPC)
*Social media marketing
*Email marketing
*Content marketing

These days, because your audience is inevitably scattered across many different digital channels, what works is multichannel approach to grow your brand. There are so many channels out there available to marketers. You can test them out to see what works best for your brand.

Effective Content Marketing Tips for Ambitious Marketers

Content marketing requires skills, real online marketing skills if you want to make any impact. Out there on the internet, the competition for attention is very stiff for marketers. That is why, you must not only do the things other marketers do, you must do such things differently if you want to have an edge. Content marketing really works for marketers if skillfully done.

Here are some tips expert marketers readily offer for ambitious content marketing online.

You Must Be Creative

In a business like content marketing where almost every online marketer is involved in, you cannot stand out and be unique if you are not creative enough. Writing an informative, educational and even entertaining content is just not enough. Deploying such content at the right times and even through the right channels is very important as well. That requires a lot of creativity to be effective in terms of costs and results. By putting some creative spin in your content marketing strategy, you can spread your message better and more effectively.

Accept Mistakes and Correct Them

Making mistakes is human but accepting them and quickly correcting them is good for marketing strategy. It shows character and responsibility and consumers take note. If you make a mistake in your content as you are bound to anyway, it is best to accept responsibility, apologize and quickly take steps to make corrections. Your readers do appreciate that you are human after all and they will usually understand with you if you make corrections.

Sell Your Story

In content marketing, if you cannot sell your story, who will? You are the one who can accurately provide a backstory in your content marketing campaigns. That helps to make it easy for consumers to find out about the history of your business. The information from what they learn about your business can help them to make their connect decisions. It helps your content marketing efforts to make it easy for consumers to learn about your brand by having a clear and concise “About” page on your website that tells your story.

Repeat Your Marketing Message for Effects

A repeated marketing message tends to get better results than a one-off message because most consumers won’t remember your message if they only hear it once. It is not enough to have a good marketing message, you must repeat it over and over to get the full attention of consumers. Be careful not to overdo it anyway. Overdoing it may have the opposite effect of your desires. Even at that, the more ways you repeat your message, the more likely it is to stick in the minds of your current and potential customers. Therefore, you must spend quality time to compose your key message, and then incorporate it into your marketing strategy. This strategy may involve any or all of these ways, Infographics, Press releases, Marketing pitches, Email newsletters, Blog posts and Social media updates to get your message across to consumers and even in repeated times.

Make Your Content Discussable

When your content is discussable, it helps to attract consumer attention. They participate, make suggestions and help to share messages they are interested in. You must factor many vital things in as you go about creating your content. Things like how your message will be received and whether or not it will even make sense to your consumers. Whether or not it will be easy for your consumers to digest and understand your message, and even if they do, if they will be interested in sharing it on social media.

Re-Use Popular Content Creatively

It is a good marketing strategy to re-use popular content. Expert marketers call such content “evergreen” content. Digital, content-based marketing tactics require a lot of ideas and skillful writing which can be time consuming. The reason you can re-use good content to get traffic if you are creative enough. Content that tends to bring good traffic can thus be re-used creatively. You can do this in many ways such as:

+ sharing blog posts from your blog archives in your e-newsletter.
+ referencing previous blog posts in new posts.
+ turning one of your compelling, newsworthy blog posts into a media pitch.
+ sharing older content or photos as hashtags on social media posts.
+ editing and providing updated info in a popular blog post.

Market with Flexible Strategy

If your content marketing strategy is flexible, you can rejig it as you wish when results start coming in. Over time, you can make necessary changes as the situation demands. Avoid being stuck in a rut with ineffective content marketing strategy. If you are not achieving your marketing goals as projected, you can try new strategies until you get what works for you. Be open to learning news ideas and tactics about content marketing. By implementing what you have learned from the use of new tools and research efforts, you can avoid stagnation in your business’ content marketing strategy if you are flexible enough in your approach.

Don’t Ignore Timing in Your Content Releases

Timing of releases is very important in content marketing campaign particularly on social media. The reason is simple. Whenever you make a release, be sure you are targeting an audience anywhere in the world 24/7. If you are involved in email marketing, sending pitches or email newsletters must target the times that the recipients are most likely to read them. Updates on popular social media platforms like Twitter, Facebook, LinkedIn, Instagram and others can be timed. Doing so is for effective targeting depending on the hours of the day and in which country you are working from. This varies from platform to platform but the bottom line is to ensure you make your updates when your targeted audience is most likely to be live on the platforms. For blog posts, you are at liberty to pick whatever day and time you like your posts to go live. If your blogging platform allows blog content scheduling, better still. What is important is to be sure your blog content is posted on your blog at the same time of day and same day of the week. Making such consistently and predictable posts can greatly help your online visibility and search engine optimization, SEO.