How Artificial Intelligence Helps Your Digital Marketing Business

Digital marketers have come to accept Artificial Intelligence, AI, as very useful in digital marketing. Worldwide, the real use of AI is something many have been toying with since the advent of computers themselves. Across very many industries, the uses of AI differ very widely. However, what is generally known about AI is that it helps with better efficiency particularly in the use of time and resources. The uses of AI in digital marketing are many and varied. Marketers generally agree that AI is generally helpful in digital marketing business provided it is appropriately used.  Find below some of the most beneficial uses for AI in digital marketing as generally acclaimed by many experienced digital marketers.

Content Creation

In digital marketing, content is king. Good content is informative, educating and even entertaining. These qualities tend to attract readers to good content. The more of such good content a marketer generates, the more readers are attracted to his business. That is where AI becomes hugely important. AI can write entire pieces of content for marketers looking to increase engagement and broaden their digital presence. With only a vague brief provided, AI can write insightful, detailed and, at times very complex content that is of high quality. This can be done with very smart machines (robots mostly) technically programmed for such. It is at times very difficult to distinguish what these robots can do from what humans do directly and these machines have the added advantage of producing much more good content within the same time frame than human efforts. So, when marketers are confronted with any content job that is time-intensive, and requires continuous augmentation in order to prove valuable for brands, artificially written content is always a preferred choice for marketers in such circumstances.

Social Media Marketing

Worldwide, nearly everyone now seems to be on social media. Marketers have since latched onto that fact to market very widely on social media. As lucrative as social media is for digital marketing, it is way beyond the scope of any one person to bestride completely in their marketing efforts. It is virtually impracticable for marketers to realize the full potential of social media in accessing the full extent of their target market, without the use of some intelligent, data-sorting tools. These tools help marketers to cut through most of the noise and hassles to better position themselves to get more marketing traction from social media. Digital marketers now deploy AI for more complex, customers/leads targeting purposes. Specifically, AI is now of great use on social media for the creation of posts, monitoring live campaigns and gathering marketing intelligence. Marketers now deploy AI on popular social media platforms like Twitter, Instagram, Facebook and others to harness the huge marketing benefits derivable form their very huge user bases that is in the range of billions of active users around the world 24/7. Now, that’s quite a market!

Email Messaging

Among very experienced digital marketers, email messaging remains one of the most efficient ways of reaching out quickly to an engaged audience en masse. It is cost-effective to boot. Even with the use of emails, when marketers want to market to a large and diverse list of subscribers, it is time-consuming and not even as cost-effective as expected. That is where AI comes handy in the form of software for marketing automation. For example, MailChimp now has in its stable some very effective AI tools for email marketing automation. These are tools that can send emails directly to whom they are targeted at the right times and intervals and gather intelligence feedback for the marketer. Such AI tools help digital marketers to track and efficiently sort data gathered directly from the results of every email outreach and issuing ROI reports from the efforts. Pretty smart no doubt! That is how AI tools help marketers to deploy cutting edge and modern digital marketing techniques for great results in this age and time.

How to Get Email Marketing Right to Create Brand Awareness

Do you still want to get introduced to email marketing? Pay attention to the following. Email marketing is a digital marketing method that lets you personalize communication for customers. It allows you to promote your products and services as well as keep in regular touch with customers, both new and existing. It is a mass-appeal, digital communications method that is very popular with marketers. It always gets very impressive results even at minimal costs outlay if properly used.

For effective marketing purposes, email lets you segment your email contacts and personalize content per the needs of your target audience. Personalization can be via any way that delights your customers. Such as, catchy headlines, clear calls to action, personalized recommendations, discount coupons, exclusive mobile-only offers, and lots more.

Even if you’re new to email marketing or you are a veteran in the business, it pays to follow these simple tips to run a successful email campaign to get good results.

1. Never bombard your customers with emails. Too many unsolicited emails can make your subscribers to unsubscribe or many of the mails even ending up as spam. Always choose a frequency that neither overwhelms your subscribers nor hurts engagement for your business.

2. Track the results of your email campaigns diligently with online tools. With these tools, you can get to know how many subscribers opened your email, how many clicked on the hyperlinks and so on.

3. You must study, research and understand the needs of your customers before sending mails to them. If you do, you can then customize your email content to match their needs. That is what gets the best results.

4. Be sure to always obtain your customers’ consent before sending them any email. Make the right provisions for them to sign up themselves. Do not fail or neglect to provide a subscription form on your website where customers can voluntarily submit their email addresses to add in your very vital email list.