How Artificial Intelligence Helps Your Digital Marketing Business

Digital marketers have come to accept Artificial Intelligence, AI, as very useful in digital marketing. Worldwide, the real use of AI is something many have been toying with since the advent of computers themselves. Across very many industries, the uses of AI differ very widely. However, what is generally known about AI is that it helps with better efficiency particularly in the use of time and resources. The uses of AI in digital marketing are many and varied. Marketers generally agree that AI is generally helpful in digital marketing business provided it is appropriately used.  Find below some of the most beneficial uses for AI in digital marketing as generally acclaimed by many experienced digital marketers.

Content Creation

In digital marketing, content is king. Good content is informative, educating and even entertaining. These qualities tend to attract readers to good content. The more of such good content a marketer generates, the more readers are attracted to his business. That is where AI becomes hugely important. AI can write entire pieces of content for marketers looking to increase engagement and broaden their digital presence. With only a vague brief provided, AI can write insightful, detailed and, at times very complex content that is of high quality. This can be done with very smart machines (robots mostly) technically programmed for such. It is at times very difficult to distinguish what these robots can do from what humans do directly and these machines have the added advantage of producing much more good content within the same time frame than human efforts. So, when marketers are confronted with any content job that is time-intensive, and requires continuous augmentation in order to prove valuable for brands, artificially written content is always a preferred choice for marketers in such circumstances.

Social Media Marketing

Worldwide, nearly everyone now seems to be on social media. Marketers have since latched onto that fact to market very widely on social media. As lucrative as social media is for digital marketing, it is way beyond the scope of any one person to bestride completely in their marketing efforts. It is virtually impracticable for marketers to realize the full potential of social media in accessing the full extent of their target market, without the use of some intelligent, data-sorting tools. These tools help marketers to cut through most of the noise and hassles to better position themselves to get more marketing traction from social media. Digital marketers now deploy AI for more complex, customers/leads targeting purposes. Specifically, AI is now of great use on social media for the creation of posts, monitoring live campaigns and gathering marketing intelligence. Marketers now deploy AI on popular social media platforms like Twitter, Instagram, Facebook and others to harness the huge marketing benefits derivable form their very huge user bases that is in the range of billions of active users around the world 24/7. Now, that’s quite a market!

Email Messaging

Among very experienced digital marketers, email messaging remains one of the most efficient ways of reaching out quickly to an engaged audience en masse. It is cost-effective to boot. Even with the use of emails, when marketers want to market to a large and diverse list of subscribers, it is time-consuming and not even as cost-effective as expected. That is where AI comes handy in the form of software for marketing automation. For example, MailChimp now has in its stable some very effective AI tools for email marketing automation. These are tools that can send emails directly to whom they are targeted at the right times and intervals and gather intelligence feedback for the marketer. Such AI tools help digital marketers to track and efficiently sort data gathered directly from the results of every email outreach and issuing ROI reports from the efforts. Pretty smart no doubt! That is how AI tools help marketers to deploy cutting edge and modern digital marketing techniques for great results in this age and time.

5 Strategies to Consider When Moving Your Business Online

Worldwide, many marketers are increasingly seeing the need to take their businesses online. Doing so really emphasizes the need to have the right operational tools and wherewithal to do any business online. Over time, the internet has greatly changed the way consumers are interacting with businesses online. To stay relevant, it is imperative that businesses must adapt to these changes by adopting the right marketing strategies at all times. If your business fails or neglects to use the right strategies when going online, it runs the risk of getting your consumers disenchanted, confused or even upset by their online experiences with your business. If you know the intricacies of online business, you’ll realize that such scenario can be very bad for business. You must avoid it at all cost.



These here 5 strategies if considered when moving your business online, your digital marketing efforts will be more effectively result-oriented. 

1. Make Your Team Digital-Friendly and Savvy

For best results, be sure to recruit or train your team members to embrace virtual concepts and innovations in your business. This will quickly help you to build a digital culture for the business necessitating high productivity. By getting everyone on your team to embrace a digital mind-set and work lifestyle, smooth team effort will be greatly enhanced. Your marketing and sales efforts will yield better results if your team understands and adapts easily to the use of new and latest digital technologies.

2. Make Your Digital User Experience Effective

If you can find ways to make your consumers online experience memorable, it helps your business. This is where technology and software play a good role. Customers must have a very smooth and easy interaction with your website to induce them to do business on the site. If their experience on your website is good, it makes the site more effective for conversions and sales. Through customer feedback and surveys, you can easily establish what customers need and want to see on your website. Armed with such information, you can then decide what to do to help your business gain some competitive advantage. You can consider how and when to deploy apps or software for Artificial Intelligence like chatbots and other automation apps to help your business. All these help to engender a good customer experience. If your website manages to meet customer expectations, it stands to benefit from favorable online reviews, unsolicited referrals, repeat business, bigger and more sales.

3. Deploy the Right Software

You cannot effectively do business in the digital world without the use of the right software. The type you need depends on your type of business and what services you want from your software. The available choices are many and varied but adequate care must be taken not to deplore software that can engender avoidable glitches in your business. What your business really needs is a platform that allows you to reach peak performance efficiently and consistently. That is what helps to get the desired results fairy easily. You can search for an all-in-one software solution that allows you to streamline your operations without causing any glitches in the operation of your business. Consult experts when in doubt and they can help you to get the very best for your type of business.

4. Market with Social Media

The increasing popularity and its ease of use for marketing efforts is why you cannot afford not to plan for social media campaigns before taking your business online. To effectively connect with prospective buyers and existing customers, your digital marketing efforts will need to involve social media. The use of social media also depends on your type of business because not all social media websites are ideal for all businesses. Each social media site has its own advantages and nuances. You can easily create free accounts in popular social media platforms like facebook, twitter, Instagram and others which encourage a variety of communications methods and expectations. Your team can develop and operate a social media content calendar which guides you to consistently deploy fresh and valuable content in form of posts, images, and videos. Social media is very effective for building and popularizing your brand through interacting with a very huge user population around the globe 24/7.

5. Use Customer Data Effectively

For planning purposes, every business relies heavily on collection and collation of customers’ data and on consumer behavior. This is why every marketing team must as of necessity have access to tons of business data which it needs for planning and operational purposes. Before taking your business online, you must decide and invest on which software you’ll need to help build up and synthesize your digital data with ease. Doing so will allow you to spot opportunities and patterns you might have otherwise missed and to make some quick adjustments and corrections where necessary. Before you embark on a digital marketing campaign or if you are already involved in one, it is this information you need to tweak up your current campaigns or to design new ones that can produce more reliable and better results.

Digital Marketing Trends to Look Out For

Emerging evolution in internet business now compels digital marketers to use content marketing to do far more than just marketing. This is the real reason for evolving trends in the use of content to do more than create awareness and personalize customer experience. It is generally accepted by digital marketers that content marketing comes in many forms such as blogs, newsletters, videos, podcasts and infographics because they find them as the most creative and effective tools in their marketing efforts. Every smart digital marketer must keep up with trends to remain relevant. Keeping up with the latest trends in digital marketing is one great way to determine which form is most effective for certain campaigns and specific seasons. As a marketer, whichever trends you decide to follow and implement, be sure you have a content marketing strategy in place that will keep you and your business on the right track in the ever-changing cyberspace business world.


 
Here are some of the top content marketing trends currently engaging the attention of digital marketers.

Content Selling
 
There is now a shift in emphasis from general content marketing to content selling. Any content created which does not drive sales is presently perceived as useless. This is why traditional marketing teams and content as all marketers used to know them are gradually going away. There is presently no clear line of demarcation between sales and marketing. It is only the content which drives sales that is now worth creating.

Artificial Intelligence, AI 

With new apps and plugins finding more creative uses in digital marketing, AI is gradually replacing some content marketing agencies and marketers are really excited. With more development and advancement in AI, content marketing agencies which are unable to strategize to be extra creative are inevitably falling far behind in competition.

Targeted Content

Digital marketers very well know that customers are only interested in what matters to them. This is the truism that targeted content strives to exploit. Customers find a business useful to them if what they get from it matters to them.  Businesses that deliberately create targeted content around the things that matter to their customers get better business. This is why deliberately creating targeted content is now trending.

Specialized Content Creation Teams

Hitherto, in many businesses, creating content was assigned to the entire marketing team, many of whom may not be exactly skilled in content creation. That is changing as many businesses now appreciate more the value that good content brings to their businesses. Most marketing teams are now assembled to focus specifically on content creation and the teams made up entirely of people who are skilled at content creation as well as marketing and communications.

Blogging Brevity 

The era of voluminous blogs appears to be over. This is why the popularity of blogs appears to be declining. In actual fact, things are fast going the way of very brief blogs. These days, if businesses want their blogs to be widely read, they will need to be brief in their presentations. More and better integration of video contents with text contents tends to take attention away from text contents. That is why text brevity is now on.

More Live Videos

These videos are not only very brief, they are highly attention arresting. Presently, live videos dominate many contents because digital marketers have found out that live videos are becoming one of the Internet’s most popular forms of content. That is why live videos are poised for higher demands and in more content places in the digital marketing world.

More Personalized Customer Experiences

The more targeted content in use, the more personalized customer experience will become. Marketers are increasingly striving to make content a personalized experience for customers. As content marketing continues to evolve, turning content into something that is experienced and not just consumed will become one of the biggest and rewarding trends to follow. 


 
Writing Skills
 
There is now less emphasis on writing skills alone. What is trending is a combination of writing skills plus video and audio production and graphic design skills. This combination now delivers the most potent content for digital marketers in cyberspace.

More Optimized Content
 
Search engine algorithms are changing very frequently. Aside text and video content optimization, there is now an added need to optimize content for voice search. Researchers in the UK have discovered a remarkable upward trend in online searches for voice content, a brand new trend indeed. What this means is that to stay relevant, businesses will have to do much more to start optimizing more of their content for voice search.

More of Interactive Content 


This is now made popular by social media. Interactive content is simply “content that requires the participants’ active engagement.” More interactive content enables participating businesses to receive real-time and hyper-relevant results which help to enhance their businesses. Somehow, interactive content helps businesses to easily reach and positively engage a wider audience at little or no costs at all. This is the reason, it is now trending.