How to Structure Your Emails for Effectiveness

Email design is very important in email effectiveness. If your emails are well structured and beautifully designed, their ability to build customer loyalty increases significantly. Such emails also make it easy for marketers to implement their email communication strategy. If you are using the services of email service providers in your email marketing strategy, their services help to structure your emails. They make available to you, content features with short formatted text and the action button. You also benefit from their social media icons, links to mobile apps, the required sender details as well as access to subscription management options. As for email templates, these could be varied from campaign to campaign, depending on their type and purpose. All told, each email is structured in such a way as to contain certain important elements put in their proper places to enhance their effectiveness. Here is what that entails.

Email Content: This is the main part of your email message, and the heart and soul of the message. It can be structured for better acceptability but can’t be standardized or organized with any one universally acceptable formula. However, with practical creativity, a lot can be done on content to make it more effective. That creative ability varies from marketer to marketer. What really counts is to be sure your message looks clear, concise and easily readable. It should not be overloaded with unnecessary design elements which can cause unhelpful distractions. Even though you are at liberty to use good images, GIFs, videos, text formatting, and so on, this should be done with utmost care. Reactions/responses must not just be expected from email recipients, they can actually be invited to do so through subtle luring. To do that efficiently, it is recommended to include a CTA button somewhere along with the content.

Template Headers: Template headers are usually the instant attractions emails carry. They are not remarkably different from main message headers and they mostly serve as the email title. The main purpose of template headers is to attract readers’ attention, set association with your brand, and explain the purpose of the message at a quick glance. Your business motto, logo and bragging rights are major and very important elements of the template header. Depending on the type of emails you are sending, your template header can also include a branded design pattern.

Message Headers: Even though message headers may not actually be part of the email template itself, they are significant parts of the email structure worth paying attention to. It is important to structure email headers to include the sender’s name, message recipients, and the subject line. Because the decision on whether or not an email should be opened depends on the headers, marketers must always pay special attention to email headers, check and double-check them before pressing the send button. The reason for this extra precaution is to avoid spam label. For email recipients, a message header can become a spam trigger if the sender was negligent.

How to Choose a Good Email Marketing Service

To choose the best email marketing service that perfectly fits your needs, you must first decide which tasks you wish to tackle with it. The good news is that whichever email marketing service you choose will most likely provide you with a built-in email template builder. Many of the services support custom email templates. What that means is that you can on your own code your HTML, use a template engine or a third-party email template. The choice quite frankly depends on your preferences and your type of business. There are a variety of email management tools on the internet, but marketers have preferences for bulk email software tools, CRM and user management tools and full-fledged marketing automation tools.

  

Marketers greatly depend on some of these tools to help them with creating and setting email campaigns, managing subscribers and tracking marketing results. Many experienced marketers for a variety of reasons like to recommend Mailchimp, Sendgrid, Sendinblue and AWeber from among several of such services online. These services tend to have features that are fairly common with most others. Many of the services provide a similar set of functions for email marketing but each of them has a particular focus. If the service focus tallies with your marketing needs, it is advisable to settle for such service.

Mailchimp: This is an all-in-one marketing platform featuring such very powerful marketing tools like, email campaigns builder, email automation, real-time analytics, marketing CRM, digital ads, website builder and landing pages. It makes both free options and paid subscription options available to marketers.

 

Sendgrid: This service focuses on both email marketers and developers providing email marketing tools and email API. Its main features are, email automation, email design and templates, email statistics, web API and SMTP service, transactional emails and email validation. It features mostly paid options but with a free plan for very small marketing needs.

Sendinblue: This is a bulk email service that prioritizes the interests of both marketers and sales managers. It provides marketers with an advanced analytics dashboard and a robust range of templates for newsletters, transactional emails, and other types of content. Its main features are, email marketing automation, SMS campaigns, live chat features, in-build CRM, subscriber segmentation, in-built templates for newsletters, transactional emails, and other types of messages, sign-up form designer and lots more. It offers both paid and free options to marketers.

AWeber: AWeber is designed for and aims at helping small businesses with simple but powerful email marketing solutions. Its main features are drag and drop and HTML template editors, subscribers’ segmentation, email automation, split testing, sign-up forms, email tracking and analytics. They offer free trial periods and fully paid subscriptions thereafter.