Featured post

Deep Insights into the Convenience of eCommerce Sales

Electronic commerce, commonly known as eCommerce, has transformed the way people buy and sell goods and services across the world. By using ...

Thursday, July 22, 2021

3 Smart Ways Online Marketers Can Boost Their Personal Productivity

Online Marketer using a smartphone with food pictures to market.
Most online marketers usually face huge challenges in their daily activities and it affects their productivity a great deal. These challenges range from SEO, website optimization, internet access device optimization, managing traffic and rankings, PPC campaigns, social media marketing, Search Engine marketing, Email marketing, online reputation management and so on. By taking on these many marketing activities, (even if necessary for your overall marketing success), productivity at times takes a dip. That is more so if you have no viable and workable plan in place to take on the numerous marketing tasks. Then what to do? Simple! Just put a little planning in place to help curb the challenges. That helps your online productivity a great deal. If you take my tips, follow the simple measures below and even make them routine practices, they can help boost your online marketing productivity a great deal.

  

1. Break Up Your Marketing Tasks Into Smaller Bits

Breaking your marketing tasks into smaller bits/milestones creates simplicity and easy achievability. That helps your online productivity. Just spare quality time to create, daily, weekly and monthly tasks you need to take on for your marketing. Follow this plan diligently by accomplishing one task before moving on to the next. That helps to provide direction and the impetus to accomplish more tasks. When tasks are in smaller bits, they become more realistic and easily achievable. By the time you chalk off one task after another on completion, it makes you feel good. That provides the right motivation to keep things going smoothly till you achieve your targets.  Once you achieve your targets as planned, your productivity goes up naturally.

2. Avoid Distractions with Good Planning

Online marketers can do well to always avoid distractions. With distractions, marketers tend to dissipate energy and resources unnecessarily. Inevitably, online marketers have to daily browse other websites and visit many social media platforms. That is where many of the distractions are unless you are strictly guided by what takes you to each site and to exit the site as soon as you are through with it. That requires prior planning. Good planning helps online marketers to manage their to-do lists effectively and efficiently. With it, they can check procrastination and missing out on tasks, spending too long a time a one site and getting attracted to other issues on these sites outside what they planned for. Good planning allows online marketers to focus on real work and steering clear of accessing websites that have nothing to do with the work at hand. If as a marketer you are unable to make conscious efforts to avoid these distractions, you can engage a time-tracking tool to help manage your time well online. Doing so can be great for productivity.

 

3. Always Optimize Your Internet Access Device

Clutter naturally slows down internet access devices particularly computers. Since online marketers usually have a resource-intensive job that requires that they access countless sites and toggle between multiple sites simultaneously on regular basis, picking up a lot of clutter is a given. Without removing this clutter regularly, you inadvertently slow down the performance and efficiency of such devices. Therefore, you must routinely take deliberate steps to optimize the device you are using to access the internet with a view to maintaining its high performance and on memory fronts. Fortunately, there are very handy remedies to turn to if you want to boost your productivity with a super fast computer. You can easily use the right software among the many available online to clean up your computer systems and get rid of the redundant files and apps slowing it down. It is that simple. 

Saturday, July 17, 2021

Digital Marketing Quick Tips for Small Businesses Start-ups

Virtual digital marketing symbols projected from IPAD screen.
Small business start-ups always face huge marketing challenges. Many learn early enough to take to digital marketing as one great way to take on the challenges. If they take their businesses online early enough, digital marketing can really help them to face their marketing challenges in good stead. Marketing online is the right place to be because most consumers are now resorting to using more online tools to search for local businesses they want to patronize. Small business owners can always take advantage of this marketing reality if they choose to take their products/services online to reach more customers/clients at lower costs. That is where digital marketing can greatly be of help. Find below some quick tips to accelerate this process.

 

Take Your Business Online

Many experienced digital marketers like to say taking your business online is a given. It is not always so particularly for many small business start-ups. Many small businesses still need to be persuaded that internet technology has changed many things in business marketing environment. The smartest thing to do for your small business start-up is to get it online as fast as convenient. To get it done, you may choose to hire the services of professional webmasters at a fee or DIY using Wordpress templates that are quite simple to use, versatile and flexible. Small businesses can easily take advantage of the content management dashboard from WordPress to service their customers well. Having a good website where you can market out of is the first major step in that quest. A good website can serve as your online office and e-commerce shop. It is your business window in the internet world where potential customers first make contact with your small business.

Optimize for Local SEO

Most small businesses are local businesses. It is imperative therefore to optimize your website for local SEO as soon as the site is up and running. In this quest, listing the business on GMB, Google-My-Business is highly recommended. Once your listing is complete on GMB, and the listing is optimized for local SEO, as soon as searchers hit the computer button for “business near me”, Google pops up your business along with others in the same local environment of the searcher. Your business gets good organic traffic as a result. This is exactly why it is very necessary for local businesses to optimize their GMB profile to help them build long term relationships with customers particularly in their local environments.



Enable E-Commerce on Your Website

If you are using WordPress template for your website, you can take advantage of its in-house tools to manage your small business.  WordPress enables business owners to use the WooCommerce plugin to set up their business and start to make transactions almost immediately. If however you decide to use specially designed website by webmasters, they can help you to customize the website for e-commerce functions as well. That allows you to open an e-commerce shop for the products you are selling. That is where you can easily list/display your products for sale. It will in addition be fairly easy for you to track sales, leads, and to build a customer database from this e-commerce shop.