10 Success Tips for Online Marketing

The intriguing thing about online marketing is that many are making millions with it while millions of others are failing miserably. There is tendency to ask, what exactly these other millions are not doing right that is responsible for their failures. The answer lies in style, tactics and techniques. What then do they need to do or do better to succeed in online marketing? You’ll find the answer in these here tips.

1. Register Your Website on Many Search Engines: The Internet happens to have many search engines that do about the same things for internet searchers. They are responsible for directing and sending internet searchers to different websites depending on the information they are searching for. The major ones are Google.com, Yahoo.com, Excite.com, Bing.com, Yandex.com, Altavista.com, Lycos.com, and the likes. You can register your website in as many search engines as you want since registration is free of costs. Alternatively, you can use FreeWebSubmission.com to submit your website free to thousands of search engines. The more search engines your website is registered or indexed on, the better it is for your organic traffic.

 
 
2. Have a Clear Marketing Goal: You must design and build a unique website with your marketing goal in mind. This goal must be clear, concise and achievable. Websites can serve multi-purposes so take extra care to make sure aside from your main marketing goal, your website is flexible enough to serve other digital purposes. If however out of your website you can sell products/services, nurture leads, advertise your business, and build your customer base, market content and lots more, your website is great.

3. Have a Promotion Plan: The internet is a hugely competitive space for digital marketers. Millions of business websites are out there competing for surfers’ attention. To be able to compete effectively in a scenario like that, you must have a workable promotional plan in place and make it an integral part of your marketing strategy. As expert marketers like to advise, if you want to sell real good, be ready to promote vigorously. A good promotional plan helps that process.

4. Experiment Marketing Techniques: Yeah, without experimentation, it is difficult to know for sure what works and what doesn’t in your marketing. This is why you must experiment with marketing techniques to know what works best for your type of business. Most experienced marketers mastered the ropes through this type of experimentation with marketing techniques. You too can do same.

5. Keep a Keen Eye on Your Competition: Some expert marketers even advise outright spying on your competition. The reason is simple. If you follow your competition closely on social media and monitor their websites, it is possible to know what they do in their marketing activities and even why they do it. That is one great way to glean a few tricks/techniques from their activities to help improve on your own techniques. If you monitor your competitors' websites frequently, it will help you not only to generate new ideas, but to always think about doing something better and offering more and better tools to help your customers online. That way, you can become more competitive and even to beat your competitors in their game if you are smart enough.

6. Save on Marketing Costs: This is hugely imperative for the survival of your business. The more you save on your marketing costs, the better for your bottom line, revenues and profits. Consider a toll-free number to take orders and get feedback from your customers to save costs. Email marketing automation is also cost saving. WhatsApp calls, chat bots and Artificial Intelligence AI are all cost-saving for your marketing efforts.
 
7. Be Flexible in Your Marketing: Marketing flexibility combines effectively with marketing experimentation. You never know for sure what really works, when it really works and through what channels. Flexibility allows you to make changes as needed even in your marketing strategy as the need arises. Make your website interactive in nature. That is what helps you to get the right feedback you need to make changes from time to time. No matter how much you earlier planned your website, make it flexible enough to accommodate changes based on what you learn during your marketing operations.

8. Promote Your Website Widely: Aggressive marketing involves aggressive promotion. Any and every opportunity you have, never fail to promote your website widely. You can always up your promotion game by including your email address and website URL on all your corporate stationery and product packaging. Business cards and complimentary gifts/correspondence must be used effectively to promote your website. If you have any mass advertising you decide to carry out, be sure to have concise addresses/contacts where you can be easily reached. Expert marketers recommend the use of active ads, in which with a click, the navigator will arrive directly at your site.

9. Position Your Website for Referrals: Referrals are always a great traffic source for marketers. Your website must therefore be positioned for referrals. If for instance you have an extensive line of products for sale, by way of referrals, you can ask your website visitors for information about their needs so that you can program the site to recommend a certain product/service to meet these needs. What this means is that if you are offering these options, you are simply offering your customers just what they are looking for. That translates to a very valuable service for your customers.

10. Don’t Ignore Feedback: Every marketer needs feedback to help improve on what they are doing. If you are not getting enough feedback in your marketing efforts, you can pointedly ask for feedback from your potential customers and customers. You can for instance ask your website visitors if they want to be notified about price slashes or new products/services or about an offer you plan to launch into the market. If you have built a credible email list over time, sending these notifications by email becomes very easy and effective.

How to Promote Your Products Online on Low-Cost Budget

Online marketers always face huge challenges about tight marketing budgets. But, they must market all the same. The reason they look for the most cost-effective ways to get on with their marketing activities. Embracing digital marketing is one great way around these marketing challenges. Marketers can promote their products effectively by using low-cost digital marketing tools. Digital marketing is a fast and often low-cost way to market products to a global audience and to create brand awareness with quick results. The icing on the cake is that with online tools, you can easily track and measure results from your digital marketing activities. That provides the all-important insights to deploy your scarce resources in a cost-effective way. If you are low on your products promotion budget, here are tested low-cost ways to promote your products online.

Reach Out to Digital Media

If you can up your game as a great PR person, you can at times promote your products for free. Because of budget constraints, you cannot afford to place too much premium on traditional press coverage to promote your products. Reaching out and embracing digital media is the way to go. Collaborating and working with bloggers and content marketers is one great way to promote products on low budget. Marketers like to help one another for mutual benefits and they easily do it with blogs and content marketing. You can write great press releases and distribute to your multiple media contacts. Guest blogging also helps out as well to promote products at near zero costs.
 
Generously Share Your Products on Social Media

Smart marketers like to refer to marketing on social media as cheap publicity. The reason is simple. Unless you can afford to pay, every social media platform allows some form of free products promotion on their platforms. The magnitude of this allowance varies from platform to platform. That calls for a social media marketing strategy which you must have in place. Part of that strategy is to subtly promote your products on a few specially selected platforms to enable you target your ideal audience better. These chosen platforms must be the ideal places your target audience spends most of their time. Many social media platforms have in-house analytics that marketers can take advantage of to get free insights into their marketing activities. They can rely on these analytics to determine the best days and times to post quality content, and create a manageable schedule that they can commit to in their daily, weekly and monthly marketing schedules. That helps to create some order and save costs.

Nurture Your SEO

You must go back to the basics to address SEO concerns if you want to promote your products organically. It starts from the design of your website or e-commerce shop. Specially selected keywords related to the products you are promoting help search engines to rank your website in their SERPs. When searchers use those keywords to search for products, search engines send them to your website along with others. That’s free organic traffic. You can use Google Keyword Planner tool to find popular and relevant key terms to your products. It is advisable to settle for keywords which have a high search rate and low competition. You can tactically weave these keywords into your website and content to make them look natural on them. That helps search engines to understand what your website is about and to rank it appropriately. Good meta descriptions and image descriptions also help this SEO process. If properly done, search engines will reward your website with good organic traffic from these efforts. That is tantamount to promoting your products for free.

Don't Ignore Email Marketing

Email marketing remains one of the most cost-effective digital marketing strategies for promoting products online. Once you have a credible email list in place, you can further segment it for marketing effectiveness. Promoting products through such lists usually gets good results at little or no costs at all. Even if you choose to make some investments on email marketing, the ROI is usually great. What is really fantastic about email marketing is that you can deliberately tailor products promotion messages to certain segments of your audience and you get to engage directly with them. Results from such efforts are usually very good. Besides, you can automate your emails using email marketing platforms like MailChimp to cut costs as well. But, you must remember to always write emails with catchy subject lines, short to-the-point messages and a great CTA. That is what helps to improve the chances of your mails being read at all by your recipients.