10 Success Tips for Online Marketing

The intriguing thing about online marketing is that many are making millions with it while millions of others are failing miserably. There is tendency to ask, what exactly these other millions are not doing right that is responsible for their failures. The answer lies in style, tactics and techniques. What then do they need to do or do better to succeed in online marketing? You’ll find the answer in these here tips.

1. Register Your Website on Many Search Engines: The Internet happens to have many search engines that do about the same things for internet searchers. They are responsible for directing and sending internet searchers to different websites depending on the information they are searching for. The major ones are Google.com, Yahoo.com, Excite.com, Bing.com, Yandex.com, Altavista.com, Lycos.com, and the likes. You can register your website in as many search engines as you want since registration is free of costs. Alternatively, you can use FreeWebSubmission.com to submit your website free to thousands of search engines. The more search engines your website is registered or indexed on, the better it is for your organic traffic.

 
 
2. Have a Clear Marketing Goal: You must design and build a unique website with your marketing goal in mind. This goal must be clear, concise and achievable. Websites can serve multi-purposes so take extra care to make sure aside from your main marketing goal, your website is flexible enough to serve other digital purposes. If however out of your website you can sell products/services, nurture leads, advertise your business, and build your customer base, market content and lots more, your website is great.

3. Have a Promotion Plan: The internet is a hugely competitive space for digital marketers. Millions of business websites are out there competing for surfers’ attention. To be able to compete effectively in a scenario like that, you must have a workable promotional plan in place and make it an integral part of your marketing strategy. As expert marketers like to advise, if you want to sell real good, be ready to promote vigorously. A good promotional plan helps that process.

4. Experiment Marketing Techniques: Yeah, without experimentation, it is difficult to know for sure what works and what doesn’t in your marketing. This is why you must experiment with marketing techniques to know what works best for your type of business. Most experienced marketers mastered the ropes through this type of experimentation with marketing techniques. You too can do same.

5. Keep a Keen Eye on Your Competition: Some expert marketers even advise outright spying on your competition. The reason is simple. If you follow your competition closely on social media and monitor their websites, it is possible to know what they do in their marketing activities and even why they do it. That is one great way to glean a few tricks/techniques from their activities to help improve on your own techniques. If you monitor your competitors' websites frequently, it will help you not only to generate new ideas, but to always think about doing something better and offering more and better tools to help your customers online. That way, you can become more competitive and even to beat your competitors in their game if you are smart enough.

6. Save on Marketing Costs: This is hugely imperative for the survival of your business. The more you save on your marketing costs, the better for your bottom line, revenues and profits. Consider a toll-free number to take orders and get feedback from your customers to save costs. Email marketing automation is also cost saving. WhatsApp calls, chat bots and Artificial Intelligence AI are all cost-saving for your marketing efforts.
 
7. Be Flexible in Your Marketing: Marketing flexibility combines effectively with marketing experimentation. You never know for sure what really works, when it really works and through what channels. Flexibility allows you to make changes as needed even in your marketing strategy as the need arises. Make your website interactive in nature. That is what helps you to get the right feedback you need to make changes from time to time. No matter how much you earlier planned your website, make it flexible enough to accommodate changes based on what you learn during your marketing operations.

8. Promote Your Website Widely: Aggressive marketing involves aggressive promotion. Any and every opportunity you have, never fail to promote your website widely. You can always up your promotion game by including your email address and website URL on all your corporate stationery and product packaging. Business cards and complimentary gifts/correspondence must be used effectively to promote your website. If you have any mass advertising you decide to carry out, be sure to have concise addresses/contacts where you can be easily reached. Expert marketers recommend the use of active ads, in which with a click, the navigator will arrive directly at your site.

9. Position Your Website for Referrals: Referrals are always a great traffic source for marketers. Your website must therefore be positioned for referrals. If for instance you have an extensive line of products for sale, by way of referrals, you can ask your website visitors for information about their needs so that you can program the site to recommend a certain product/service to meet these needs. What this means is that if you are offering these options, you are simply offering your customers just what they are looking for. That translates to a very valuable service for your customers.

10. Don’t Ignore Feedback: Every marketer needs feedback to help improve on what they are doing. If you are not getting enough feedback in your marketing efforts, you can pointedly ask for feedback from your potential customers and customers. You can for instance ask your website visitors if they want to be notified about price slashes or new products/services or about an offer you plan to launch into the market. If you have built a credible email list over time, sending these notifications by email becomes very easy and effective.

How to Effectively Grow Your Email List for Free

The dream of every digital marketer is to build a reliable email list. With time, this list becomes a very valuable asset for email marketing campaigns. The bigger the size of the list, the more valuable it is particularly for segmented email-marketing activities. To build this list, marketers must pay special attention to opt-in and opt-out rates. If the opt-in rate is higher than the opt-out rate, the list grows. This means marketers are getting more email subscribers than they are losing. Generally, many marketers always tend to get more subscribers than they are losing. To sustain this, they usually explore many ways to boost their opt-in rates. Many of these ways are simple, free and quite efficient to grow email lists. Here are some of such ways.

Happening Online Events/Activities

The internet is awake, active and alive 24/7. Meaning, there are important events happening online around the clock. You can take advantage of these online events to share your knowledge and better connect with your audience. Doing so presents excellent opportunities for you to invite subscribers to your email list. You can share valuable knowledge by way of eBooks, webinars, conferences, YouTube shows and podcasts. To get these values, you can invite email subscribers to your list as a direct channel to get the values across to them. Your email list grows freely from these efforts.

Regular Auditing of Email Subscribers Lists

The more credible an email list is, the more valuable it is. Even as you strive to get more subscribers, it is also essential to ensure that your older subscribers remain credible and valid. The reason there is a need for regular auditing of the list. That you have a large email list is not sufficient guarantee of email marketing success. A healthy, credible and reliable list is what guarantees that. Auditing your email list regularly helps to remove misspelled or risky email addresses, removes data decay, removes poor-quality contacts, and enhances the deliverability of your email messages.  Removing old and risky data this way, is the best way to ensure your emails are making it to the inbox of your subscribers. That greatly enhances the credibility and reliability of your email list as well as its value. Expert marketers recommend two main ways to handle email data decay and to enhance the credibility of your email list. It is EITHER:

You use an Email Verification Service, EVS, to validate your list in bulk. This helps to scrub bad emails periodically particularly when the list is growing very fast.

OR

You add an Application Programming Interface, API to your Signup Forms. The API helps to verify all of your new subscribers in real time and rejects addresses you don’t want on your list.

Pay Special Attention to Your Signup Forms

This is hugely important as a first very important step to build email list. Before embarking on promotions to get sign-ups on your email list, be sure the sign-up forms are in a very conspicuous place on your landing page where every visitor to your website can easily find them. Use a very attractive and inviting opt-in phrase on the forms. Sign-up forms perform very poorly when they are located in obscure places on your website or their messages are not enticing enough. You can do well to avoid these two scenarios. Sometimes, one sign-up form may not be enough. In that case, you can consider adding a few more, including at the bottom of every blog post you write. All told, always make sure you stick with your promises and send your very best marketing tips according to your schedule. That helps your email deliverability and fosters healthy marketing engagement.

Be Very Active on Social Media

This requires posting very valuable content consistently on social media. The huge popularity of social media is now like a marketing goldmine for digital marketers. If you post valuable content regularly, your friends/followers list grows rapidly. Generally, as organic reach on social media is declining, it is smart for marketers to create a strategy to get more friends/followers on their lists. One very simple and practical way to get that done is to post about your emails consistently on social media. Promise value and be sure to send it. If you do so, many of your friends/followers on social media will always be willing to send their emails to get this value. That’s how the email list grows. As an added tip, always be sure to place a link to your opt-in form on all of your social media profiles. Some of the most popular social media sites like Instagram, Facebook, Twitter and LinkedIn allow you to do this in your account description on their sites. If you use the space wisely, many social media users can easily find their way onto your email list free.

The Basic Essentials of Email Marketing

Email marketing is an essential and highly effective component of digital marketing. This is exactly why many digital marketers depend hugely on it in their blogging efforts. Email marketing is readily one of the most reliable ways to reach out to a large audience without having to go through any intermediary. It slightly falls short of one on one physical meeting with prospects and that accounts for its relative effectiveness even though some marketers now believe it is getting out dated. Depending on what you are marketing, emails are still very reliable to get your message across to people in their privacy and convenient time. That is one way of bypassing direct intrusion into people’s private lives as in most other marketing efforts. Prospects access emails at their convenience, spare time and even in the right ambience of their homes or offices.


 
To get involved in email marketing, the first thing you do is to build your own email list. This list over time will become a very valuable asset in your email marketing efforts. The real reason you must start building one right away if you don’t have one yet. Here is what to do. Set up a call to action for a token giveaway prize on the homepage of your website. Some marketers like to refer to this arrangement as “lead magnet.” To encourage your reading audience to willingly submit their email ID, you must give them something of value in exchange. They will be of the view that they are leaving their email ID with you to send them something of value they need. That is how you can be collecting their email ID to grow your valuable email list for future use in your digital marketing activities. It is a way of giving something and taking something back both actions appearing normal and effortless. You can do this easily by setting up a premium WordPress plugin like OptinChat.com or OptinMonster.com on your blog to start collecting email IDs. OptinChat uses an AI chat module to talk to your visitors, get their email IDs, and deliver the “lead magnet”. OptinMonster uses exit popups that interrupt the user when they are exiting the website. Both of these plugins help you collect email IDs from your blog visitors seamlessly. That is how it works. Over a period of time and with sustained efforts, the email list will grow in size. The larger the list is, the more valuable it becomes with time.

With your email list in place, you now have a direct access to all those persons with email IDs on your list. With the push of a computer button, you can always dispatch a promotional message to all these persons all at once. Depending on how large your email list is, it could run into hundreds of thousands in some cases. Giving a prudent allowance of say about 20% of the messages landing into sperm folders, the remaining 80% will be “seen” by the targets of your message. That is a very good reach by just one email broadcast. Getting out these messages at periodic intervals greatly enhances the results you get from your promotional efforts.

You must first learn what your audience would want and value in your niche before you develop a “lead magnet”. Depending on the niche of your blog and your own capabilities, you can decide what your “lead magnet” is from the range of eBooks, how-to videos, digital marketing courses, music download, motivational quotes download, exotic images/pictures, digital plaques etc, etc. A large email list combined with a valuable “lead magnet” properly used can turn out to be the best traffic generation asset for any blogger. If your blog readily converts 2-5% of your blog visitors to subscribers, you’re doing great. The numbers do pile up with time engendering good traffic generation.

Traditionally, email traffic sources are self-feeding. Anytime you email a post to your email subscribers, a good percentage will visit your website. Your website may benefit from link backs as a result. Another benefit is that some recipients of your post might share it in other platforms particularly social media. This will help bring in a new set of audience into your blog, and some of them might become your email subscribers too. Real viral effects could be set in motion as a result of all these consequential actions and that translates into good inbound traffic for your blog.


 
For ease of use and convenience of deployment as a steady digital marketing tool, you will need a CRM tool like MailChimp or Aweber to manage your email list. You may need to incur some costs with CRM tools as rental fees but the costs are affordable in comparison to the services you’ll be getting. Your fees will be based on the number of subscribers you have and not on the number of emails you send. That from my own experience is fair enough because as your income grows, your subscriber base will grow. With that, you can invest more on your email marketing tools to further enhance your subscriber growth. That’s great for your digital marketing efforts no doubt!