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Deep Insights into the Convenience of eCommerce Sales

Electronic commerce, commonly known as eCommerce, has transformed the way people buy and sell goods and services across the world. By using ...

Tuesday, September 21, 2021

How to Earn Money Online with Internet Technology

Dollar notes partially overlapped with a surgical mask.
It is convenient, it is sleek, it is cute and it works leveraging internet technology to earn money online. If you’ve tried to earn money online, you may have been scammed a few times with over-hyped eBooks, webinars and get-rich-quick schemes. Well just take that as your learning process. You can actually earn good money online if you follow the rules and do what is legit. Any get-rich-quick scheme online is in most cases a scam. If it is too good to be true, it usually is. Never you forget that cliché.
 
If you’re interested in legitimate ways to leverage internet technology to earn extra cash, pay good attention to the following.



Market Yourself as a Brand

This is exactly how celebrities and sports personalities make good money with internet technology. But first, you must have an engaging personality and live for social media. If your personality becomes engaging enough based on what you do regularly on social media, you can monetize these activities and earn good income. By the time your social media accounts particularly on Instagram, Twitter or Facebook have very large following you become some kind of influencer. You earn money through products endorsements and recommendations to buyers. By fully establishing and building your online brand, you earn more income as your online following continues to grow.

Embark on Affiliate Marketing

If you provide content online, you can help promote affiliate links and earn commissions from sales made through these links. That is affiliate marketing. It simply means linking products merchants and buyers through affiliate links and you get paid commissions from sales made through the links you are promoting. A commission-paying affiliate is any product merchant that offers a commission for selling its products online. You can earn these commissions if you connect your followers/viewers to their products through blog posts, videos, email marketing, or social media accounts by way of affiliate links. When a click on these links takes a buyer to the product merchant’s platform to purchase a product, you earn a commission which is usually calculated as a percentage of the final sale.

Start a Blog for Money

If you know something or you have a skill that can benefit others, you can blog about it to grow a following. When your blog becomes hugely popular, you can use it to promote affiliate links and earn commissions on product sales. You can also use your blog as an influencer to endorse and recommend products and get paid handsome commissions for these efforts. If you are blogging for money, always make sure your blog posts are of high quality, educating and highly informative. Be sure that all your content is current and up-to-date when posting. That is what helps to build loyal and dedicated following for your blog. The more the following, the higher the income you earn from the blog.

Sell Photos Online

Photography is a great skill. If you have the skill, you can earn money online selling photos. Before deciding on which photos to sell, you must settle for a niche that you’re exceptionally good at then start creating images in this niche. Some good images to sell can include abstracts, city-life, scenery, buildings, and iconic structures and so on. The idea is to build up your portfolio until you have multiple images to post online to attract attention. Next is to decide on which platforms you’d like to sell the photos on. Many of these online platforms offer different incentives particularly on copyrights and payment methods. Depending on what you prefer, you can settle for pay-per-view or outright download payment offer and you earn money from your photos.

Teach Online Courses

Online teaching skills help to earn money. You can teach cooking skills, yoga and sporting skills, teach languages, offer language translations, teach music or playing a musical instrument and so many other skills that can benefit others. Many people have specific skills/talents they can teach. We all have specific talents we can teach others to earn some extra income online. What really matters is to ensure you market your skills in the right online platforms to help you earn money from teaching these skills. How you teach these skills can vary depending on your preferences. You may choose to teach these skills by way of online courses, Webinars, eBooks, or even a profitable blog dedicated to your specific talent/niche.

Start an eCommerce Store

You can run your own small business and make money online by opening your own store in an eCommerce platform. You can consider eCommerce dropshipping as a convenient business model. It is hugely popular with eCommerce stores owners. Dropshipping allows an eCommerce store owner to sell various products to its customers while the manufacturer/supplier handles the shipping part of the sales chain. It saves the eCommerce store the huge costs of warehousing, safety/security of the products and the cost of shipping. Thus, when a sale is made from the eCommerce store, the product remains in the supplier’s warehouse until they ship directly to the customer. To get started, you must first create a website, find a reputable supplier, and start posting.



Organize Periodic Garage Sales

This is one great way to sell off your extra junk online. Solid items you no longer need such as used furniture, clothes, tools, appliances, books, bedding, sports equipment and children’s toys etc. etc. are eligible for periodic garage sales. Periodically selling off such items online can be a hassle-free way to earn some extra money. If you search well online, you can locate many websites that allow users to post items free of charge, complete with photos and a description. If you’re looking for a local seller, find an online platform that caters to your area. To sell unique or specific collectors’ items like antiques, paintings and rare photographs you need to find specialized and reputable websites for such rare items. You can make quick money from such sales.

Friday, September 17, 2021

How to Improve Your Small Business Website Design

A Small business owner working out of a computer with "Branding Sign" on the screen, iPad, beverage cup and a smartphone on the work table.
If you want your business website to excel, it must have a design that feeds your website user experience, functionality and appropriately complements your content. This encompasses its fast loading speed, easy accessibility, aesthetics, layout and easy navigation. Professional webmasters can help you design a business website if you are unable to do it yourself to meet these standards. A high-performing content on a well-designed website helps to guarantee exceptional user experience. For this reason, no matter how awesome your content is, it risks getting unnoticed on the web if it lacks a good design, layout, and navigation.

Here are a few things you can pay good attention to if you want to improve on your website design for better performance.

Make a Plan

If you resolve to improve your website design, you must have identified issues with it you plan to resolve. First is to sit back and create a plan detailing how you’re going to deal with these issues. Many of these issues have to do with how customers relate with and interact with your website. Map your customer journey on your website and put plans in place to improve the pages they are viewing, time they spend on the site, content they prefer to read and what offers they’re going to convert on. This is the knowledge you need to help you decide who really your customers are and how you can sell them.

Organize Your Website Navigation

How easy it is for customers to navigate your website hugely helps its conversion efficiency. Essentially, great landing page, site maps and internal links help customers to quickly access what they are looking for on your website. They help users to easily dive deeper into very important areas of the site like what your business is about, your services/products, blog content, pricing, promos, discounts, etc. You can greatly enhance the navigation of your website by avoiding poor design practices, such as overloading your navigation with vague or confusing hypertext. These together with lack of proper organization can greatly hamper your website visitors from easily finding where they want to go and what they want. To enhance customers user experience on your website, you must pay good attention to how easy it to navigate the site.

Make Your CTA Conspicuous

Your call-to-action CTA buttons must be conspicuous on your website to ensure no visitor fails to notice them. CTAs help to guide your visitors to places on your website that will help them convert. What exactly are these conspicuous places? Marketing experts recommend the first column of your navigation, which is one of the most popular places for CTAs to be put. You can position these CTAs to link to a free guide where visitors can learn more under sections needing action and at the bottom of your website pages. That can be great for conversions.

Showcase Product Reviews

Customers experience with products helps others to make their buy decisions. That experience comes by way of product reviews which you can showcase on your website and around the products you are selling. Most buyers gain more confidence by merely looking at these reviews. If they see a product which others say it does what it promises to do, it prompts buyers to buy it. How marketers showcase reviews depends on the products they are marketing and the versatility of their business websites. It could be in form of texts or videos even though video testimonials are generally more effective because of their captivating visual content. Naturally, media tends to hold users’ attention longer and establishes a stronger human connection because people hear voices and see real people’s faces real time.



Don’t Ignore Sitemaps

Sitemaps on a website help its navigation and generally enhance user experience. It is these maps that display the main places that users can visit and to dive deeper into areas where your products and prices are displayed. The aim is to help direct new and returning customers to key areas of your website where they can convert. What really matters therefore is to improve your website with sitemaps in such a way that with just one click, users can easily access these key and important places in your website where they can do business with you.

Optimize the Website for Mobile Devices

As at today, you risk losing out from a huge percentage of web traffic if your website is not optimized for mobile. A good way around that is to make sure your site performs well on mobile devices and larger displays because from Google reports, about 80% of web users now access the web from mobile devices like smartphones. As a marketer, that is one huge chunk of traffic you cannot afford lose out of. Many more people are now doing business online any and everywhere and on the go. Their main gadgets of choice are smartphones.

Minimize Browsing Distractions

Browsing distractions as the name implies are time-wasting for web users. Therefore, on your website, you must do away with any elements that can distract users. Some of such elements are complicated animations, overly long content and chunky/gaudy website images/gifs. The attention span of most web users is notoriously short. So, what you want your visitors to see should be easily visible to them short of unhelpful distractions. All you want is to avoid anything that creates distraction or visual confusion for users trying to convert. If you are not getting conversions, your business struggles.

Make Product Prices Easy to Find

This is inevitable because it is products you want to sell anyway. If buyers cannot access your products and their prices easily, they quit your site and look elsewhere. If buyers spend quality time finding your products and they are required to spend more time looking for the prices, you risk losing such buyers to your competition. Online shoppers are notoriously hasty as most marketers very well know. To avoid frustrating buyers and risk losing them to your completion, be sure your products and their prices are easy for them to find on your website.

Use the Right Stock Images

When choosing stock images to use, strive to avoid the cheesy and poorly lit stock photos that are common on the internet. Buyers are very smart people and many are everywhere online. Many recognize cheap and common stock photos when they see them. Some of such photos that are well choreographed with fake and exaggerated smiles won’t help your business. They affect the credibility of your business if many other websites feature the same images. Users subconsciously project their negative experiences onto these stock photos, reducing confidence and adding friction to the conversion process. If convenient, try to use original photos on your website. You don’t need too much expertise to do this. These days, even smartphones can give you good photos you can use on your website.