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Electronic commerce, commonly known as eCommerce, has transformed the way people buy and sell goods and services across the world. By using ...

Monday, January 17, 2022

10 Ways to Drive Revenue to Your Pinterest Business Account

Fan-shaped Dollar bills spread on a black background.
If you want to make money on Pinterest, you must have your own unique strategy that revolves around the content you create. Aside good quality, your content creation must be consistent enough to enable you to market your pins regularly. That is what helps to get the best results on Pinterest. If you have a sizeable number of followers and you include affiliate links of the products you are marketing in your pins, you can make good money on Pinterest. However, how much money you can make is directly impacted by the size of your followers, your reach and engagement. These here are some of the best ways you can use to reach more users and thus earn more money on your Pinterest business account.



1. Launch Your Own Website

You can launch your e-commerce store on your own website. Through it, you can earn money by selling physical or digital products. You can earn additional income from it by monetizing it through ads or affiliate relationship and if you actively drive traffic to the store through Pinterest free tools.

2. Find Your Niche

Settling for a specific niche is some kind of business specialization. If you focus your Pinterest account on the niche, you are more likely to attract a dedicated following. Whatever niche you choose, be sure you are knowledgeable about it and the products you are selling are relevant to it.

3. Fill in Your Pinterest Profile

Your business profile on Pinterest is very important for your unique identity on the platform. At the point of signing up for a Pinterest business account, be sure to create a unique name, followed by concise description, and links. If you optimize the profile with relevant keywords, it helps to draw in relevant followers who are most likely to be interested in what you are selling.

4. Sign Up for an Affiliate Program

Affiliate programs are a great way to monetize your Pinterest account. To make money on Pinterest by way of affiliate marketing, you’ll need your own unique affiliate link. Hugely popular and reputable e-commerce websites like SFI TripleClicks, Amazon and RewardStyle, usually welcome online influencers to share their own referral links on pins. That brings in some revenue through affiliate commissions.

5. Research Pinterest Analytics

To know how well your Pinterest marketing is doing at any point in time, you need accurate stats. For this reason, as soon as you set up your own Pinterest account, you begin to monitor the stats to see what works and what isn’t. By monitoring the stats, it is possible to discover what type of pin performs consistently better than others. That is the style of content you must deliberately focus on for better results going forward.

6. Promote Pins on Other Social Media Sites

Social media platforms have a very powerful marketing tool in their share buttons. If you already have a lot of followers on other social platforms like Facebook, Twitter, Instagram, LinkedIn and others, you can leverage them on Pinterest too by deliberate sharing. You can link them to your Pinterest account or individual pins or boards regularly. Doing so will help you to increase your followers and engagement.

7. Improve Pinterest SEO

Many online shoppers search for products online with specific keywords. This is how most Pinterest users often find content through Google or the Pinterest search bar. A good SEO on your Pinterest account makes this process result-oriented. You must therefore include relevant keywords in your profile and each pin description for them to benefit from organic search traffic.



8. Research Your Target Audience

You get better results from your marketing efforts if you know your target audience well enough. Whatever content you put out must impact your target audience to get results. For this reason, you can for instance deliberately craft your content to professional bloggers, holiday makers, home business owners, fitness enthusiasts, etc etc. You can carefully research your own blog niche or the demographics of your current customers to narrow down and better focus your targeting to get the best results.

9. Increase Your Pinterest Followers

The more followers you have on Pinterest, the larger the audience you have to market to just like other social media platforms. However, Pinterest isn’t exactly the same as other social platforms where you only rely on followers for traffic. But, the more followers you have, the more people are likely to come across your content through Pinterest search tool. You can therefore increase your followers by interacting with other users and linking more people to your profile.

10. Join Group Boards

Group Boards are important and effective marketing tools on Pinterest. Pinterest group boards are places where multiple Pinterest accounts can upload content of common interest. Many of these boards usually have lots of followers due to the consistency of content and communality. To increase your reach, you can join some of these boards in your niche.

Saturday, January 15, 2022

8 Cool Ways to Make Money on Pinterest

Dollar bills being counted by a woman in black clothing and scarlet paited nails.
For most digital marketers, making money on social media has become routine. Many use Pinterest to indirectly promote their products/services and their businesses are better for it. The reason is, Pinterest isn’t just another social media platform like all others. It is much more than that since it serves as some kind of search engine too. The reason it provides ample opportunities for marketers to make cool money directly on the platform. Pinterest works by allowing users to create pins, which are usually images or videos with links to outside sites. By leveraging these links, you can learn how to make money on Pinterest. But first, you must have a good plan how to go about making money on Pinterest. Next is to sign up for a Pinterest business account. After that, you must factor in how you’ll direct other pinners to your website or another destination website where you can earn an income and boom you are in business.



If you have interest in social media marketing and you are desirous to make some money out of it, find below some tested and credible ways to make money on Pinterest.

1. Partner with Brands

Why not? It is brands that must pay commissions for your marketing services, the reason you must partner with them. If you have a business account on Pinterest, you can directly partner with brands to promote their products/services for shoppable idea pins. The strategy works well if you already have a lot of followers and traffic on your pins. To monetize Pinterest in this way, you must create rates you’ll charge brands for single pins and other content. That is where the earnings come from.

2. Sell Pinterest Templates

Millions of Pinterest users rely on the site to bring traffic to their online content or products. The platform is designed in such a way that only certain types of images and design elements are more likely to perform well on the platform. Very typical and commonly used examples are eye-catching pins that include an image with text over it. If you have templates that include the basic format of these images, it is easy for your customers to simply insert their own images and headlines and you earn money from selling these templates.

3. Offer Pinterest Consulting Services

Consultants make money by selling their knowledge to others. So, if you have the knowledge and experience for creating your own successful Pinterest strategy, you can offer it to brands as Pinterest consulting services and you earn money from it. However, for this work, you must first explore creative ways to demonstrate your ability to promote your own website using the visual search engine of the platform. You can then market to other Pinterest users looking to make money with their Pinterest strategies.

4. Teach Pinterest Marketing Online

Not every marketer knows how to take full advantage of Pinterest to earn money. If you have this knowledge, you can teach your strategies to other online business owners in exchange for a fee. This is a bit similar to consulting services in some ways. To attract patronage, you can launch your own site and create an online course with various modules to serve various needs. You may in addition decide to even include it with content about other social media platforms or marketing strategies depending on how wide the audience you are targeting is.

5. Drive Traffic to Your E-Commerce Store

If you own an e-commerce store and you sell physical products, Pinterest can be a perfect way to bring in more sales. What you need do is to create pins that include photos and links to the products you are selling. These pins can help to raise brand awareness and consequently bring more interested buyers to your website.

6. Become a Pinterest Virtual Assistant

Busy executives always need the services of Virtual Assistants and they pay handsomely for the services. On Pinterest, virtual assistants can run accounts for and on behalf of other users. As a Virtual Assistant, you can help create pins, promote them, and schedule content for brands. To earn money as a Pinterest Virtual Assistant, you need to create your own account to showcase your abilities. You can then market your services on your website or make contacts with your favorite brands to offer them your services and you make money from rendering the services.



7. Include Affiliate Links in Pins

Including affiliate links in pins is a proven and effective digital marketing strategy. On Pinterest affiliate marketing, this simply involves creating pins that include a direct affiliate link to relevant products/services you are selling. If and when other users click the links from your pin, they’ll be directed to a site where they can make purchases. When that happens, you earn a commission from each sale. But first, you must take steps to sign up as an affiliate with your favorite brands. Next is to embed and sprinkle in your content the right affiliate links to the products/services you are selling. You should be more particular about this on the content you consider extremely valuable to your audience. That is what helps to get more leads and conversions.

8. Drive Traffic to Your Blog

If you are a good content writer or blogger, you can use Pinterest to drive traffic to your blog website. Increased traffic directly helps to increase blogging income particularly if you are using sponsored posts or affiliate links to monetize your site. The more traffic your blog gets through Pinterest, the higher your chances of running a successful and profitable blog.