Effective Marketing Tips, Tricks, and Techniques that Yield Good Results

Marketing is the technique brands use to promote their products and/or services. It involves deliberate actions to make others aware of the products/services you are selling. Marketing activities could be general or deliberately targeted. What is common to both is that they are designed to attract leads and customers. Online, digital marketing has proven to be the most effective form of marketing. Traditional marketing, mostly offline compliments it effectively for marketers. Below are some of the most preferred techniques by marketers.

Affiliate Marketing

Affiliate marketing is a marketing technique of partnering with product merchants to help sell their products while the affiliate earns commissions from the sales. Typically, affiliates promote these products or services on their blog, website, and/or social media channels. Affiliate marketing is one great way product merchants can leverage on the reach and promotional abilities of affiliates to market their products/services with minimal efforts. By this arrangement, every time a product is purchased through an affiliate link, the affiliate earns a commission as per agreed percentages.

Social Media Marketing, SMM

Since nearly everyone is on social media 24/7 worldwide, marketing through social media is now hugely important for digital marketers. With billions of social media users worldwide, getting out marketing messages through social media has become a great opportunity for brands to effectively market and attract leads, customers and even sales. Marketing is very easy on social media platforms because of their huge popularity and ease of sharing information. So, getting a free account for your brand on any or all the popular social media platforms like Twitter, Facebook Instagram, TikTok and Pinterest and marketing through them can be highly beneficial for your brand.
 
Digital Marketing Strategies

Digital marketing is a very effective online marketing strategy if you know what you are doing. The reason is simple. Because of the peculiarities of the Internet, the enabling environment for digital marketing is enhanced. Through the Internet, marketing messages manage to reach the widest audience possible by simply pressing a computer button. With it come good technological advances such as Artificial Intelligence (AI) that allows marketing to become more specifically targeted, automated and effective.

Traditional Marketing

If your target market consists of those who prefer to stay offline and read newspapers, traditional marketing is effective too if your marketing budget can accommodate the cost. Because there are still people out there who appreciate reading newspapers, watching local television channels, and listening to local radio stations, advertising your business through Newspaper articles, TV and radio commercials, and fliers are still very effective forms of marketing. In fact, traditional forms of marketing are at times your best bet if your target market is your local community. 

    
Brand Marketing

You must know how to market your brand well no matter the size of your business. This is because for marketing purposes, your brand is what helps people to easily identify your business. For this reason, you must pay keen attention to some rather seemingly intangible business things like your business name, business colors, logo, motto/mission statement, and why you are in business. These are the things that remain in the subconscious minds of your customers and potential customers that are helpful for your brand identity and recognition.  They help people to think about your business in a certain way directly related to your brand identity. Take your business logo for instance. One of the best ways to market your brand is through your business logo. The reason your brand logo must be unique and easy to identify and relate with to be useful. It is very effective marketing if you display your logo in promotional items like Face caps, T-shirts, blankets, handkerchiefs, napkins, table mats, coffee mugs, key chains or some other simple items people like to use or carry around.
 
Email Marketing, EMM

Email marketing may be old school but it is still a very effective form of digital marketing. Building a credible email list may be challenging but once in place it becomes a hugely valuable marketing asset. The larger this list, the more effective for marketing. If the list is segmented, so much the better! Once you settle for a marketing message, decide the recipients and press send. The message instantly goes to the inboxes of your recipients. Simple!

Search Engine Marketing

For search engine marketing to be effective, your business website needs Search Engine Optimization, SEO. That helps search engines to discover and rank your business/brand/products online. If your brand ranks high in their SERPs, it benefits from organic traffic which search engines send to it. For your business to benefit, you must use the right SEO techniques on your website/blog. SEO techniques involve the deft use of keywords on your website/blog to help your business rank higher in search results particularly on Google, the largest of them all.

5 Ways to Earn Passive Income Online

Digital marketers always want to earn income online. If such income keeps coming in even without any additional work so much the better. That is passive income which comes in steadily as a result of certain business activities you’ve carried out in the past. Passive income could be in form of a single stream or multiple streams. The more passive income keeps flowing in, the more gratifying things become. There are several ways marketers can attain this feat, but these here are five of the commonest ways.

1. Affiliate Marketing

Affiliate marketing is a way to help brands market their products, while affiliates earn commissions for their efforts. Because most products merchants are always looking for viable ways to spread the word about their products and to sell such products, the marketing activities of affiliates become very handy. Affiliates actively promote products through their own channels and to their own audience. Once a sale is made through any affiliate link, the affiliate earns a commission as per agreed percentage of the sale volume. This way, affiliates earn passive income from commissions for marketing products online. They earn a commission from every sale they help make. If you are an affiliate, the more people buy your advertised products through your unique affiliate link, the more money you earn. That is passive income.

2. Real Estate Investing

Real estate investing is one of the most popular ways to earn passive income. With a little investment, you can buy and rent houses, offices, apartment buildings, and other types of real estate. By making little adjustments for property maintenance, you can earn rental income each month for as long as you have tenants occupying your property.

3. Sale of Digital Products

Digital products are usually very hot items to trade online because people are always in search of valuable information. If you have the knowledge and the skills, you can package any type of downloadable or streamable media products and sell them online to make money. Popular digital products you can easily earn money from include eBooks, templates, and plugins, PDFs, printables, audio or video courses. You can design and create digital products from collections of recipes to design templates and even schematics. Once created, you can generate passive income by distributing and selling the products through popular websites like SkillShare or Udemy.

 
4. Rental Income on Your House

If you have quite a roomy home or you are going on vacation, you can rent out part of your home in partnership with reputable rental companies. This method works really well to earn passive income if you have free rooms to spare or if you are going out of town for a while. Some home owners at times throw in their cars or even boats for hire as part of the deal to earn a little extra income.

5. Investing in Company Stocks

If you know little about stocks trading, it is advisable to work with professional stockbrokers here. When you make a stock investment, you are essentially buying shares of a company. You can resell the shares for profit or you earn income from the company’s periodic dividends declaration. As the shares you own increase in value and volume, you get paid higher dividends at regular intervals. Since these dividends are paid per share, the more shares you own, the higher your earnings. However, it should be noted that trading in stocks is a bit risky though. The reason you need professional stockbrokers to help trade stocks for you. The passive income you earn depends on the vagaries of the stock market. The reason there are no guarantees. To hedge against risk, you can diversify your portfolio and reduce risk. Despite this risk element however, investing in company stocks is one great way to earn passive income.