Savvy digital marketers are always in search of what gets their brands recognized by potential customers and to correctly associate the brand with a particular product/service. That in technical parlance is brand awareness. It can be directly linked to a name, a slogan, a logo, a peculiar color hue and any other distinguishing features that stand the brand out from others.
Growing your brand awareness online is a way of making your brand better known and consequently better patronized. There are creative ways you can get it done to make your brand benefit from more searches by internet users.
Below are creative ways you can directly improve brand awareness for your business.
Creative Use of Podcasts
Even though Podcasts are relatively new form of media and inexpensive communication tools, they can help position your business as an industry thought leader. If your podcasting has good content and your listening audience enjoys it, it can help increase brand awareness for your business. Your business can creatively use podcasting to develop a distinctive voice. That way, your business can establish its unique character and identity to help drive its marketing goals. Quite unlike traditional advertising, podcasting allows businesses to build a more personal connection with their audience. This helps to build trust and creates customer loyalty for the business. Podcasts can directly help to increase brand awareness through podcast advertising and the use of audio snippets which podcast listeners can share easily and widely on social media.
Create Value Beyond Your Product/Service
If you want people to take you seriously online, you must be able to create value beyond the product/service you are selling. You can explore creative ways to educate and even entertain your audience before offering them a product/service to buy. That is about the best way to sell them something without making it overtly obvious that you are trying to do so. In other words, you can deliberately create memorable awareness first and selling follows closely behind. You can for instance present yourself as a thought leader and some sort of expert in your niche industry offering free education and advice. That way, you can directly get the attention of a lot more people who appreciate you and are willing to patronize you and even help to push your brand for free.
Guest blogging
If you are a good blogger, you can creatively use guest blogging to boost your brand awareness. Guest blogging helps you to gain immense publicity, increased credibility, good traffic and a lot more followers to grow your audience. Once the content you share in your guest blogs are of high value, impactful, engaging, relevant, and backed by incontrovertible facts, establishing you as an authority and thought leader in your niche industry, it can help to boost awareness for your business. However, for your guest blogging to be relevant, effective and authoritative, you must find a reputable blog/website to blog for. That helps to grow awareness faster, making guest blogging a great way to build brand awareness and generate good organic traffic.
Contribute Meaningfully To Your Community
If you aim to create brand awareness for your online business, it pays not to ignore your offline customer base. If you want your business to quickly become a household name in your local community, you must take active part in sponsoring and organizing various community events. Organizing local derby’s, clean ups, children’s’ picnics, games, sports and helping voluntary service organizations like the Red Cross and Boy Scouts are great for business awareness. You can offer branded items as gifts and corporate donations. Occasionally bringing out your employees wearing branded T-shirts and Face caps to participate in charity work and community clean-up is a great way to build awareness for your brand in your local community. During these exercises, your brand benefits from free press and good business reviews. Such events can help you to get more people talking positively about your business and your brand. Many more people really get to be more familiar with your business name, brand and logo as a result. This helps your brand awareness quite immensely.
Use Infographics Creatively
If you can creatively communicate with infographics, it can help boost your brand’s visibility. Human beings are naturally attracted to graphics, especially when they are entertaining and informative enough. So, you must take good care to design your infographics with attractive colors and aesthetics. They should have an easy-to-locate CTA button to help boost engagement and drive traffic to your site. To enhance this, your infographics must be easy to share particularly on social media. You can embed them in your website/blog in such a way as to make them effective to attract backlinks from reputable websites to your site thereby enhancing visibility for your brand. If well designed, infographics can help your brand stand out from its competitors through visible demonstration of expertise and dependability. This can be quite great for brand awareness.
Offer Free and Paid Plans Together
To easily get the attention of consumers, you must always find creative ways to offer free plans first which can be upgraded to paid plans if they like what they see. By offering a free version of your paid plan, you can get people to check out your services without having to commit yet. If they like what they see, it can help create a major buzz in the right communities, thereby boosting your brand awareness no end. You must always remember that it is awareness you want for your brand. So, when offering the free plans, make sure the package has your brand logos and name imprinted strategically across the product.
Build Rewards into Referral Programs
You can directly improve your brand awareness level if you habitually reward users for referring others to your brand/product/service. The average human being likes rewards and gifts. If you are able to creatively use rewards to appreciate the people who refer others to your brand/product/service, the word quickly goes round and many more people get involved in the referrals. That creates real awareness. Most users will gladly spread the word about your highly rewarding referral program, and others will quickly get involved knowing they’ll be rewarded as well. That inevitably helps to improve your brand awareness.
Tell Your Brand Story Well
As the saying goes, no one can tell your own story like you. In like manner, no one can tell your brand story as well as you. When building a brand, telling your brand story well is vital for success. It is more credible and believable if it is you telling your brand story as it happened. This story begins from its conception ideas, the people involved, history, challenges, mission statement, vision, achievements and even your bragging rights. Creating a credible story around your brand is an essential part of brand awareness. You can tell this story in various ways, such as through a narrative if you believe it is more convincing and believable that way. The more believable your brand story is, the more awareness it creates for the brand.
Run Awareness Ads
Awareness ads are really becoming very popular on social media and most of the popular social media platforms have in-house tools to help marketers run the ads. On most social media platforms, you can deliberately run ads targeted at raising brand awareness. Savvy marketers can easily capitalize on the available options to boost awareness for their brands. Because there is already a practical and effective segmentation of the audiences of most social media platforms, awareness ads can be used to target specific groups of people based on their gender, location, race, educational level, age, and so on.
Last Line
If you follow the foregoing ways/methods diligently, you can improve brand awareness for your business. It is best however to use creative ways to combine as many of these methods as convenient if you want to get the best results from your efforts. Good luck!!
