Technical Guide to SEO Management

Search Engine Optimization, SEO is a website management technique that e-commerce business owners rely on to make their websites visible online. It requires close management at all times to keep it in place and effective. Technically, SEO management is the process of developing, implementing, and overseeing strategies that improve an e-commerce business website’s placement on search engine results pages (SERPs). It serves as a roadmap for e-commerce business owners to increase online visibility for their websites. SEO management relies on using proven techniques like keyword optimization and backlinks to attract more traffic from search engine queries. This allows e-commerce business owners to effectively use SEO to strategically increase the visibility of their online stores.

SEO being a process of improving where your website appears on SERPs, it takes good SEO management to put it place and to keep it in place. If in place, it can have a huge impact on how many potential customers you reach online. This comes about by way of unlimited organic traffic it attracts to your business website. SEO management covers a range of different SEO practices. For a concise guide, the following practices require real attention from e-commerce business owners.

Local SEO: This primarily applies to businesses with a physical presence, like a brick-and-mortar store for instance. Local SEO relies on the marketing truism that all businesses are local. It is the practice of improving rankings for searches related to a specific area or geographical location. It is responsible for effective search phrases like, “restaurant near me” or “mechanic in XYZ town.” You can attract business by using such local search phrases and keywords and creating a Google Business Profile.

International SEO: This involves optimizing your website to cater to users in different regions and geographical areas around the world where your business operates. You can set it in place by using dedicated URLs for different countries/geographical regions and translating your website copy into different languages for easy understanding no matter where it is accessed.

Blog SEO: This is a content marketing strategy that involves writing helpful blog posts that rank for search queries relevant to your business. Your product pages may for instance rank for transactional keywords like “lightweight running shoes,” but your blog articles can rank for informational keywords like “comfortable running shoes.”

Technical SEO: This is the process of improving a website’s structure, load speed and security. It also entails optimization for mobile devices since most users now access the internet from mobile devices. The faster a website loads and the more accessible it is to mobile devices, the more user-friendly it becomes. Getting more users to your website and keeping them a bit longer there helps to improve clicks and sales. This is what Technical SEO helps to accomplish.

On-page SEO: This entails optimizing web page content through strategies like keyword research, metadata optimization, and internal link building. It helps to improve organic traffic, clicks and sales.

Off-page SEO: The main focus of Off-page SEO is on ways to increase your website’s reputation and ranking through strategies like acquiring backlinks particularly from other websites that have good online reputation. A link back to your website from such high ranking websites helps to improve your own ranking. That ultimately translates to good organic traffic.

Last Line

SEO management is a highly technical subject matter for most e-commerce business owners. If you have the know-how, you can handle it yourself. If not, you can hire an in-house SEO manager or outsource it to professional marketing agencies. Whichever way you choose to handle it, always make sure it is effective. For it to be effective, it must include tasks like competitor analysis, keyword research, link building, and performance monitoring. 

Best 5 Tools for SEO Management

Website visibility online is the main reason e-commerce business owners cannot afford to ignore Search Engine Optimization, SEO on their websites. Technically, SEO is a process of improving where your website appears on the SERPs of search engines. This location can have a huge impact on how many users hit your website and how many potential customers you’re able to reach online. The better the SEO on your website, the more organic traffic it receives. It is smart marketing therefore to ensure you engage in proper SEO management on your website. Even though it may take a bit of time and some patience to get it done, at the end of the day, it is always well worth the effort to drive more organic traffic to your e-commerce store. For proper SEO management on your website, it is best to use some proven SEO tools to better manage your own website’s visibility.

Discussed below are five of the best SEO tools you can rely on to improve SEO on your e-commerce website.

1. SEMrush

Semrush tool is really helpful for keyword research, competitor analysis, and site auditing. It is a smart AI-powered marketing tool that covers both SEO management tasks like rank tracking and competitor analysis. It is helpful for pay-per-click (PPC) advertising campaigns. You may however be required to pay some monthly fees for the use of this extremely smart online tool. If well deployed, Semrush offers a broader suite of tools with robust reporting features. These features include direct integration with Google Analytics and Google Search Console. This is one major attraction the tool has since Google is the largest Search Engine out there.

2. SEOptimer

SEOptimer is another smart tool that specializes in SEO auditing and reporting for website owners. It is useful to diagnose issues with site structure, metadata, and mobile-friendliness. One major advantage of this tool is that it uses a site crawler tool similar to what search engines use. Data from this tool helps business owners to quickly understand which on-page and technical SEO areas really need attention. You may be required to pay some monthly fees to use this tool for site crawling, ranking tracking, and action recommendations for your e-commerce website.
 
3. Surfer SEO

If you sign up for Surfer SEO’s paid monthly plans, you’ll be able to track some 200 pages across your website. You can use it to optimize some 360 articles, and collaborate with up to five team members, among other features. Surfer SEO smart tool is an all-in-one SEO platform that includes keyword research, content editing, and SERP analysis features. By making available a target keyword or content to analyze, you can use the tool to scan top-ranking pages. The results will suggest keywords based on relevant metrics. If you regularly create content, Surfer SEO offers an AI-powered content tool that can help you generate outlines to help you jumpstart your content-creation process.

4. SE Ranking

This tool helps e-commerce business owners to monitor SEO performance with keyword research and optimization tools alongside backlink monitoring features. SE Ranking differs somewhat from some other more comprehensive tools. It focuses on local SEO with tools designed to monitor and optimize local listings and search queries. If you sign up for its paid monthly service, it can help you with some 500 tracked keywords, rank tracking, competitor analysis, and backlink monitoring, among other useful features.

5. Ahrefs

Ahrefs smart tool is hugely popular with e-commerce business owners. It is yet another all-in-one SEO platform but with broader focus than many other SEO tools. Ahrefs smart tool does really great for backlink analysis and comprehensive site auditing. Its special features include a smart backlink checker tool. It uses AI for rank tracking and detailed site audits for quick results. If you sign up for its monthly paid plans, it can help you to track some 750 keywords among other useful features.