Thursday, 8 December 2016

You Need Good Communication Skills to Sell


“Everybody lives by selling something.” --- Robert Louis Stevenson

Anyone who can’t express themselves can not by any stretch of imagination be good Salespersons. Salespersons are generally good talkers. I recently read an advert where the advertiser, was looking for someone “who can sell refrigerators to Eskimos.” This advertiser was obviously looking for good persuaders as Salespersons. You must be a good and effective communicator before you can succeed in persuading anyone. Both written and verbal communication is very important. I have heard it said that “it is not what you say that matters but what they hear.” Communication is not about talking to yourself but talking to someone else. You must be able to size-up your customer accurately to know how you can deliver your message. If you go around speaking “Queen’s English” to someone who has never been to school, you will sooner than later find out that you are wasting your time and the person’s time, particularly the person’s time. If you can’t get the message across effectively, you are not communicating. I once had a hobby that kept me amused no end. I used to collect pieces of communications I came across that appeared to convey meanings different from what the communicators meant. I will share just a few of them here with you.

“Don’t let overwork kill your wife. Let electricity do it.”___ Advert for a new electrical gadget.

“All flights have been cancelled for managerial reasons.”___ Sign at airline booking desk.

“The Doctor arrived too late to save my husband. He recovered by himself.”__Elated house-wife to a neighbor.

 “Pregnant women are allowed here without their babies.”___ Sign at the door of an Irish pub.

“We are the ones who dig the shit. They just sit there and eat it.”___ Complain from a frustrated laborer.

“Women are not allowed to entertain men in the rooms. They can do it in the restaurant.”___ Sign in a hotel lobby.

The person whose message conveys what he or she intends to say is the person who is communicating. These messages do not meet this test. It is your duty to learn and use effective communication if you want to be a good Salesperson.

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