The major benefits of organizing a contest for your downline are,
THE SPIRIT OF COMPETITION
SENSE OF BELONGING and
THE ZEAL TO WIN
You may not believe it but with the type of business SFI is, many affiliates do feel lonely out there. Competition in most cases helps such affiliates to get out of their shells and to interact with the human family even if online to do business. That helps a great deal to break the “me alone” cycle which keeps very many people to themselves in this age and time.