SFI business is basically an online business. Even if there is nothing wrong when you promote your ECA program both on and offline, the business will ultimately be done mostly online. Ensure you make all these facts available to all your prospects when you are promoting your ECA program to them.
It is of no use promoting the business to prospects who have no chance of doing the business online because it is simply not designed for such people. When you explain the enormous global reach of the Internet and the stupendous amount of business that online business guarantees, it is possible to convince your prospects to go online to do the business even if they are currently not doing business online.
Arising from the above, I can conveniently say YES, you should promote the ECA program to businesses that are not online and/or do not currently use the Internet. But, be sure you have all your cards on the table face up if you want to get the desired results.
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