Blog Consistently
Content marketing is becoming inevitable in online marketing. Marketers rely more on blogs to create and market content. Blogging is a great way to drive traffic to your site by writing and sharing great information and stories on your blog sites. If you blog consistently and share great content, you attract a following to your blog posts. That translates to the much-needed traffic.
Prod Your Customers with Emails
Email marketing may be “old school” but, it remains an extremely powerful marketing tool that marketers rely on to attract traffic to their business websites. As a marketer, if you have built an email list of your customers over time, you can periodically use this list to send messages to your customers reminding them of new products, promos and even price slashes. You may include a catchy call-to-action phrase in such emails to elicit a desired response. For instance a phrase like, “click here to see our latest price slashes!” can get your recipients to act out of curiosity. That translates to clicks and visits to your website.
Work with Professionals for Your SEO
If you have the skills, you can work on having a good Search Engine Optimization, SEO, on your website. If not, getting professional help is a good option. A good SEO is what helps Search Engines to index and rank your website in their SERPs. A good ranking in SERPs translates to more organic-traffic to your website.
Run Contests on Social Media
Running contests on social media is one great way to get people to share and promote your page if you offer them something of value in return. On social media platform like Instagram for instance, we often see businesses asking their followers to ‘like’ a photo, tag friends in it, and then share that photo to their pages. Doing so enables them to enter a competition to win valuable prizes. The benefit is that the more people who share it, the more likely it is that their followers will start to come to your page to follow you and enter the competition too. That translates to good traffic. The tradeoff however is that you must endeavor to give out prizes regularly to winners as promised. By doing so, your business will attract more and more visitors and even more new followers.
Promote with Event Hosting
You can choose to join an online event or host one yourself. Marketers prefer events like webinars, online conferences, online seminars, other online activities, and even parties. These activities allow them to fully network with fellow marketers and peers in their niche industries. If a marketer hosts an event on his platform, he will drive traffic immediately to his website. But, if he chooses to speak in some other marketer’s event/platform, his topic must be hugely interesting, authoritative and informative enough, to drive traffic to his website.
Market with Influencers
Marketing with influencers relies on one very simple business concept. What marketers do is to identify and reach out to someone with a huge social media following on very popular social media sites like Facebook, Twitter, Instagram and YouTube for instance. They arrange with such persons to help them promote their products for a fee, commissions on sales or simply in exchange for free products. Influencers help out by endorsing such products or even recommending the products to their large followers. The right candidates with influencer credentials are usually celebrities, TV personalities/stars, movie stars, beauty queens, sports personalities, etc. etc. For a marketer, what matters most is to choose someone in the right sphere and with the right kind of following for the products you are marketing.
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