Digital Marketing Tips for Boosting Small Business Sales

The most viable way small businesses can manage to stay ahead competition and make good sales is through effective digital marketing. With digital marketing, it is easier for them to reach more customers and potential customers where they are and pitch for business. Digital marketing channels provide the best opportunities for small businesses to leverage on, get leads, customers and make better sales.

These here digital marketing ideas and tips can help small businesses boost sales.

Prioritize Video Marketing: Consumers respond better to video content than text content. Creating marketing videos these days is not a very complicated enterprise. Marketers don’t really need heavy equipment or professionals to shoot a marketing video footage. If they want to make authentic “how-to” videos, marketers can even use their smartphones with quality cameras to shoot and share marketing videos instantly. These videos can be effective enough to make consumers take desirable actions. Such actions can help boost sales for your business. With more than 5 billion videos being watched daily on YouTube alone, video marketing can be an effective marketing strategy to boost small business sales. Just make your own short marketing video and get it out there on YouTube and elsewhere and your business will be better for it.

Market with Live Videos: Marketers can now make live videos showing them directly speaking to their customers and potential customers. These videos help to promote products by showing how to use products and what the products can do for consumers. They invite consumers to try out the products sometimes for free. Doing this is one great way to reach and maintain personal contact with consumers and to build trust. Live videos are increasingly becoming popular on social platforms where they are shared easily and very widely. Popular social media platforms like YouTube, Facebook and TikTok report that live videos have higher engagement rates when compared to non-live videos. For this reason, if marketers add live videos to their digital marketing strategies, it leads to more positive engagement. That is good for business.
 
Build a Solid Social Media Presence: These days, social media appears to be where nearly everyone is at doing their own things. Making a solid presence on social media is therefore a very smart business idea. With in-person and physical communication opportunities now becoming severely limited because of global pandemic restrictions, it is a very smart for small businesses to take to using social media platforms to reach prospects and customers. That calls for building a strong social media presence for your business. Over time, you can grow your audience and directly market to it through segmentation. Very popular social platforms, such as TikTok, Facebook, Instagram, and Twitter, provide in-house analytics and many other opportunities for effective business marketing and connecting with new audiences.

Have a Social Media Strategy: Social media is for everyone, but with a majority just out there seeking fun. To market effectively in such scenario, you need a well-thought out social media strategy. Aside from taking advantage of the in-house analytics of some social media platforms, small businesses can leverage some of the platforms particularly LinkedIn, Facebook and Twitter to showcase customer testimonials. They can also take advantage of some of the business apps they can find on the platforms. Doing so efficiently requires a workable social media strategy since the demographics of audiences on the platforms are not the same. It is only with such strategy you can get your business to effectively use the platforms for customer engagement, communication and promote brand exposure.

Include a Live Chat Feature on your Website: In business, any business, communication is key. The more effective your business communication, the better the business you can do. Quick and timely communications too is an advantage. Good communication helps to maintain good online presence for your business. You can communicate with emails, Skype, telephone and social media communication apps as well as live chats. However, a live chat app on a website is one of the best ways that small businesses can maintain their online presence. Why? Because, many customers have varying schedules, with some working part-time or full-time, while engaging in their day-to-day activities. Therefore, customers can only have varying shopping times depending on their own schedules. That’s where live chats become handy. Live chats are efficient because they can be timed and scheduled for the convenience of all parties. Aside from providing business support, live chats are also very effective sales tools for prospects that otherwise would simply just leave your website without engaging.

Leverage Email Marketing: Make no mistake about it, no matter what others are saying, email marketing is still a very effective marketing tool because it still manages to help businesses to get significant engagement. For that reason, small businesses can still leverage the power of email marketing to boost personal connections with customers. It is indeed effective in amplifying customer retention and can influence customers’ purchase behavior. However, the most effective emails are optimized emails. For good results therefore, be sure your emails are optimized.

To optimize your emails for better results, here is what to do.
• Personalize your email content as much as practicable.
• Use “send-time” optimization to make sure your readers receive your emails at the most appropriate time.
• Segment your contacts so your emails only go to the contacts who will find the specific piece of content most valuable.
• Shorten your subject lines and be clear about the email content's value proposition to encourage open rates.
• Ensure your emails are concise and include a Call-to-Action, CTA, to take the reader to the next stage in your sales funnel.
• Ensure your photos, graphics and videos are sharp and aesthetically appealing.

Email marketing helps in customer retention primarily because emails provide space to enable marketers customize and personalize their marketing messages. As an effective digital marketing strategy therefore, emails help marketers to significantly boost their businesses and grow sales.

Final Thoughts

Every small business needs good marketing strategy just as well as quality products/services to boost business and grow sales. Digital marketing strategies are cost-effective and hugely beneficial to small businesses.  The reason they are especially beneficial for small businesses with limited marketing budgets. Small businesses can significantly boost their businesses and grow sales with these ideas/tips, in addition to improving their Google listings, improving their local SEO, and expanding their website marketing activities.