Here are some digital marketing strategies that can help you out.
Deepen Your Blogs: If you blog for business, try to deepen your blogs with more information, data and statistics to attract more readership. Bloggers have since discovered that longer and deeper blog posts generate many times more success rate and help gain new customers when compared to short blogs. Expert bloggers recommend blog posts not shorter than 750 words but depending on your type of business, shorter blog posts as low as 250-350 words do really nice particularly on social media. However, search engines tend to have a preference for longer blog posts. For example on Google, the average word count for the top-ranking posts is 1100-1300 words. Make this info a very important guide when crafting your blog posts.
Research Your Competitors: It is not enough to just research your competitors, you can devise creative ways to even spy on their activities. It is of great help to your marketing strategy if you have a clear idea what your competitors are doing in the market and why they are doing what they are doing. To know what is going on in the minds of your competitors is a key intelligence digital marketing info you can use to distinctly differentiate your business online. If you know about your competitors’ strategies, you can use them to design your differentiators. In digital marketing, being different will make you stand out and apart from everyone else. Being unique and different can be of great help to help your business generate more traffic, leads and customers on your website. A quick Google search of the products/services you are marketing can help you to find out helpful info about your competitors’ digital marketing strategy.
Optimize Your Website for Mobile: Google now reports that about 65% of its search data is attributable to mobile devices. What this means is that your business website must be optimized for mobile devices to take advantage of this huge search data. Most people prefer doing business with websites they can easily interact with online. This is why user-friendly and mobile-friendly websites tend to get more and better traffic than others.
Personalize Your Marketing: Every human being likes to feel important and appreciated. The reason personalized marketing messages are very important in digital marketing. Even if you are suggesting similar products, using the customer’s name, or sending the deals that match their location, being personal will attract such customers more. You can use conversational tones whenever possible and be sure the message specifically addresses the needs of the recipient. Encourage customers to make suggestions and even specific demands you can meet to satisfy their needs.
Market with Email: Email marketing is cost-effective and delivers good returns on investment. You can segment emails, personalize marketing messages and optimize the mails for good results. Emails can also be well timed for delivery at appropriate times anywhere around the globe. This is why email is hugely popular with marketers and it now appears to be one of the best ways to promote most businesses online. By using AI, you can automate emails to help save time, efforts and other resources. The reason email is a great strategy of online marketing for most small businesses.
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