5 Most Popular Types of Affiliate Marketing

Through affiliate marketing, you get to tap into new audiences. The job of your affiliates therefore is to act as your sales team.  These affiliates get rewarded based solely on their performance and by way of earned commissions. This relationship works smoothly if you are able to tap into the huge audiences built by bloggers, marketers, and influencers. When people who build these audiences over time help to promote your products or link to your content, it helps to increase your sales. So, one great way to boost your marketing through other people’s efforts is through the use of affiliates. But first, you must tap into the right ways to use affiliates correctly.

To promote your business effectively, you can use different types of affiliate marketing. Find below some of the most common and interesting affiliate types that marketers like to use. Each one is unique and offers different types of benefits in its own right. What you choose depends on your own personal preferences and expertise.

1. Websites Reviews

Working with review websites is one of the best places to acquire consumers by affiliate marketers. You can consider working with review sites to partner up with. That is one great way to build trust and get your business in front of more people who rely on reviews to make their buy decisions. These days, even if you want a good restaurant to eat out, a good hotel to stay, a good travel destination, good airlines and good shopping malls, many consumers rely on reviews before making up their minds.

2. Video and Podcast Content Marketing

Marketers have since discovered that video and podcast content is widely consumed and popular. There are prolific content creators who get support for their work by taking on sponsors. You can consider working with these types of creators to bring your brand to the public eye, improve conversions and make more sales.

3. Email Marketing

Over time, bloggers, news publications, and niche verticals often build large email lists with audiences segmented into different niche groups. You can work with such email affiliates to send your content directly to their audience’s inboxes. It is easy, cost-effective and with very impressive returns.

4. Social Media Influencers

Social media Influencers make most of their social media followings by promoting products and services for paid commissions. Working with influencers can be a bit problematic for product merchants because of ethical and regulatory reasons. It is ethical that influencers fully disclose to consumers if the content they are promoting is sponsored. It is best to work with influencers who help conversions better instead of those who merely have very large followings. Some content may actually get a lot of visibility but doesn’t really lead to conversions. Conversion is where the money really is, so you must look to work with good influencers and develop performance-based parameters for your relationship.

5. Cash-Back Affiliates

This is one very unique niche of affiliate marketing. In this type of marketing, affiliate marketers are required to promote products and promise buyers a small amount of money that goes back to the buyer as an incentive. This small amount of money back is what actually acts as the incentive to get more people to buy the products. By doing so, the consumers really feel like they’re saving money and it makes them feel good. However, a major drawback about these types of affiliates is that they don’t always bring value addition right away. But, for marketers who want to promote their business and not make a profit right away, it is a good option.