Tested Off-Site Optimization Techniques for Beginners

Off-site optimization is extremely important for the overall Search Engine Optimization (SEO) of every online business. If you are new in digital marketing, never you forget this. Every online business craves high ranking in the SERPs of search engines. Off-site optimization is handy to get it done. The strategy simply involves several procedures geared towards building back-links to a website. These back-links are critical in the search engine ranking process. Off-site optimization is a technique involving procedures off a website that relate to how the site is linked to external pages. If such links point back to your website, they are referred to as back-links. For search engine marketing, off-site SEO is such an important technique that marketers cannot afford to ignore. For marketers who are determined, it takes quite a bit of vigilance and diligence to get results from off-site optimization strategy. But if they manage to get it right, the high page ranking and organic traffic will come with time. These results when they eventually come do make a huge difference in the fortunes of the marketing efforts of marketers.

Here are some tested techniques of off-site optimization that expert marketers recommend.

Be Consistent and Continuous

Being consistent and continuous allows you to stay on top of your game of optimization. It is not enough just to have a high search engine ranking. You cannot stay there if you don’t do things continuously to keep you there. It takes quite a bit of effort on maintenance to keep you there. Even if it is normal and expected to drop down the ranks by a few positions from time to time, no marketer wants to drop off the first page of Google, ever. The reasons are rather obvious. Ranking high on the SERPs of search engines means high organic traffic. Besides, if you drop down on this ranking, it makes it easier for competitors to acquire your customers. No good marketer ever wants to be in such situation.

Tracking and Analyzing Data

To be able to manage your off-site SEO efforts well, you need to focus more on what benefits your ranking most in the search engines. You cannot do that effectively without data, reliable data. This data has to be obtained by diligent tracking and data analyzing. You need the right tools to do this effectively. In that quest, Google Analytics readily comes to mind. This is a very wonderful tool that can show you, who visits your website, where they come from, how long they stay on the site and many other analytics details you need for effective marketing. If you obtain the right info from your website’s analytic report, you can use the info to better manage your SEO campaigns and monitor your traffic efficiently. If for instance you happen to know your traffic source, you can concentrate more efforts in that area to get more traffic. If however such additional work and efforts do not make any significant difference in the number of visitors to your website, you can then move on to other areas to see what comes from those sources.

Article Marketing

Article marketing is arguably one of the best off-site methods of building back-links and perhaps one of the oldest. Article marketing predates even the internet. Before the internet, marketers were promoting their products by submitting their articles to newspapers and other forms of print media. The advent of the internet gradually took the shine off such practices. Marketers generally moved on to the internet to market articles. If you market articles on the internet, you can get high authority contextual back-links and traffic when you submit your articles to major article directories like Ezinearticles.com and Articlesbase.com. Article marketing is a good off-site optimization method but it takes quite a while, diligence and hard work to get good results. It has proven to be effective but certainly not an overnight thing. This is because you may get back-links fairly quickly but getting the right traffic always takes quite a while.

 

Get Help from Your Competitors

Sounds strange, right? Not quite! Yes, your competitors can be of great help to you in your off-site optimization efforts. You can actually spy on your competitors to get some valuable marketing information. You can get valuable info about your competitors’ websites from sites like Alexa.com and SpyFu.com, among others. From these sites, you can easily find high quality links by simply looking at what your competitors do in obtaining their back-links then follow them. You can take advantage of the paid subscriptions many of the sites offer which will give you more detailed analysis about your competitor keywords and paid ads.

Seek Only Quality Back-Links

As many experienced marketers very well know, in matters of back-links, more is not always better. Quality is. Google does not rank back links on the basis of their number. It ranks them on the basis of their quality. Google will rank your website highly only if your back-links are of high quality. It is therefore not a matter of the number of back-links you have to your website, but how qualitative the back-links are. For effective off-site SEO therefore, link authority is of immense importance. For this reason, high quality back-links from high quality websites like Forbes.com, CNN.com, BBC.com and suchlike high quality and authoritative websites can give your website a much higher SEO boost than thousands of low quality back-links from some crappy run-off-the-mill websites.