Effective Marketing Elements of eCommerce Email Marketing

Email may be old school but it is still a very effective digital marketing tool for most eCommerce business owners. Email is highly cost-effective and very easy to use particularly if you already have in place a responsive email list. The ROI for email marketing is very high making every dollar spent on marketing by eCommerce businesses worth the while. Without a doubt therefore, email marketing is one of the best marketing strategies to improve the performance of your eCommerce business. This is because email marketing for eCommerce has many advantages when compared to other marketing strategies. The reasons for this are simple and very easy to discern.

Firstly, through emails, your marketing messages will land directly in your email subscribers’ inboxes. What that means is more and better exposure for your marketing messages.

Secondly, you can segment email messages for different recipients. That makes it easy to send different messages according to your email subscriber’s interests. This leads to highly effective marketing personalization which can make a lot of difference in your marketing campaigns.

Thirdly, by the use of software, you can automate email messages for more reach and effectiveness. This helps to reduce time and costs while still very effective as a marketing strategy. The software is simple and easy to use too. The best and readily available email marketing software you can use today will allow you to personalize your emails based on many criteria such as:

Name
Gender
Location
Birthdays
Emails opened
Website pages visited
Purchase history

By using this personalized info to send relevant emails to your subscribers, you’ll increase their open and click-through rates. Because such emails help to direct visitors to a relevant web page, there’s a higher chance of converting such visitors. That translates to more and better eCommerce business.

Aside personalization, email marketing automation is quite effective as far as strategies go. This is because email marketing automation involves sending a series of messages to your subscribers based on a schedule or when certain conditions/criteria are met.

Here are some examples of automated email sequences popular with digital marketers:

Welcome emails
Up-sell and cross-sell emails
Onboarding emails
Re-engagement emails
Promotional emails
Abandoned cart emails
Lead nurturing emails

To create these emails, you’ll find the necessary tools in some email marketing software. Some modern software packages even provide automation templates marketers can use to create effective email campaigns. When creating email marketing sequences, it is possible for marketers to add triggers or special conditions either to add or remove certain subscribers from the email automation. Email marketing is thus hugely essential for any eCommerce business to thrive.