5 Robust Social Media Marketing Strategies That Get Results

Social media is daily increasing in popularity and digital marketers are taking real advantage of this popularity. They are devising strategies to increase their reach, get more traffic, leads, customers and sales by improving their social media marketing tactics. Right now, social media appears to be working for everyone but in various shades. These here five social media marketing strategies have been variously tested and have robustly proved to be useful to get desired online marketing results.

1. Skillfully Use Engagement Contests for Branding

For marketers who know how to use them, social media contests provide real opportunities for brands to grow their business. Most human beings usually like contests particularly when the rewards are great. So, if you can organize engagement contests, you can get the contestants involved and engaged with your brand for as long as the contest lasts. By using the right software, you can automate the process of collecting data about contestants in social networks using special programs. That way, you can actually collect the email addresses, phone numbers and more personal marketing data from all contestants. This data becomes useful down the road for branding, getting leads and customers and ultimately making more sales all because of the contests you are running. For best results, always make sure the prizes you offer match your target audience. If these prizes are good, they significantly help your business to increase brand awareness and generate more leads.

2. Reply Promptly to Facebook Messages

Brands are increasingly taking real advantage of promptly acting on messages via messenger or direct on Facebook. This is because most of the messages from subscribers involve asking a question, placing an order or leaving a review. These usually require very prompt and timely response from brands. Facebook for instance has pretty strict rules for sending messages between brands and customers. When a user contacts a brand via messenger, they only have 24 hours to respond to that message. If the brand responds promptly, a chat conversation can be established to quickly resolve a business problem. AI and Autoresponders come in very handy for brands to deal with business messages on social media. These can buy a bit of time for the business owner to personally respond to messages that may be too sophisticated for Autoresponders to handle. These are messages outside the FAQs which the responders are usually programmed to deal with. The bottom line is to always keep the customer positively engaged in conversation to see if a sale can be made through such efforts.

3. Promote High Organic Engagement Posts

Promoting high organic engagement posts is a great strategy marketers use to increase brand awareness and attract new users to their social media pages. Doing so is a very effective tactic to get new followers, clicks, and more of their website’s landing page visitors. It is for this reason Facebook has a “Promote Post” option among its in-house marketing tools. The feature encourages and allows brands to promote existing posts to new audiences. These are posts that have shown promise through analytics data relating to audience engagement. Such analytics data directly shows which posts are best performing in terms of likes, clicks, comments, and shares. Comments and re-posts are especially very valuable since they directly reveal the quality of a post and its relevance to the target audience. It is such posts that should be promoted more. Brands can thus effectively use such posts to promote ads and other valuable posts that are attractive to their target audience. Promoting existing high-performing posts on Facebook and Instagram has a distinct advantage for marketers. Such posts are great to preserve the social proof. All the likes and comments a valuable post manages to earn are usually visible to new users. Very likely therefore that more people will pay attention to content that is already appreciated by many other people. The direct effect of social proof at work!

4. Tag Relevant Brands and Influencers

It is an effective social media marketing strategy to tag other brands and influencers in your content. However, because of the spam rules in most social media platforms, you must make sure the tag action does not look like spam and does not annoy people. You can avoid this by making sure you do it only with relevant content that such people can relate with, that is, content that connects directly with them in some positive way. If other brands and influencers who have an audience-match with you accept to partner with you, the partnership directly benefits all parties. If you can help share their content by tagging them, chances are, they’ll be happy and willing to reciprocate. That makes a win-win situation for both parties.

5. Market with User-Generated Content (UGC)

User-generated content (UGC) is no doubt a very powerful social media marketing tool. But, before you share UGC on social media, always be sure you get permission to do so. Photos and testimonials created and shared by customers can help your brand with social proof if shared with permission. You can greatly increase your business reach if you manage to turn UGC into social proof. If your target audience is made to see the reviews of other customers, it is more likely to help them make a vital purchase decision. For this reason, it is hugely important to pay attention to campaigns that encourage the creation and dissemination of UGC on social media. 

To encourage social media users to share content with reviews or tags from your brand, you can do the following:

-    Use UGC in your stories or feed, and always tag the author.
-    Widely share with permission content from users frequently and enthusiastically.
-    Create your own content and tag other brands and influencers.
-    Add UGC asking you to share your favorite products from your brand.
-    Use a branded hashtag in the content they share.
-    Place a CTA in your bio on platforms like Twitter or Instagram, asking users to tag your brand.
-    If you quote others, mention their product or brand in your post.
-    If you quote an affiliate program or sponsored content, mention the product involved.

Last Line

Best way to get real marketing benefits from social media is to use robust social media marketing strategies that can help you to get results. The foregoing strategies are quite handy in that quest. Just give them a try, will you?