6 Tips for Higher Email Marketing Engagement

Email marketing may be “old school” but it still remains one of the most effective marketing tools available to digital marketers. It produces great results in matters of engagement. In digital marketing, engagement can mean different things depending on the circumstances and the marketing channel. For instance, on social media, engagement involves such common activities as likes, comments, and clicks but in email marketing, a simple act like opening the email begins the engagement chain. Further actions on the email like a click, conversion, subscribing and unsubscribing are further acts of engagement. Most digital marketers always want to keep email engagement high for effective marketing reasons. This they do by diligently working to craft impactful emails with high quality content, managing their email lists well, segmenting their email lists, personalizing their email content, keeping a keen eye on their analytics data to know the performance of their emails.

If you market with emails, following are some useful tips that can help you to make your email marketing efforts as effective as possible to drive engagement higher.

1. Keep Things Really Light

Business can be fun and not war. There is no reason therefore for email marketing to be overly serious. Experience shows that your emails are more effective when crafted on a lighter mood and even with some touch of fun. That way, they tend to engage your audience better and with many beneficial marketing results in the bargain. What this means is that when your emails are simple, easy-to-read and a bit entertaining, they engage better. You must therefore endeavor to pay special attention to keeping everything positive and on-brand with a bit of humor in your email marketing.

2. Make Your Emails Mobile-Responsive

Google now reports that about 60% of internet data is attributable to mobile devices particularly smartphones. That means most people are now doing business online from their mobile devices. Therefore, making your emails mobile responsive can directly increase their effectiveness since most people now access their emails on their mobile phones. Email mobile responsiveness may be the default for most platforms and websites, but you must always make sure it is so. If not, taking deliberate steps to make your emails mobile responsive can be great for your marketing engagement. Therefore, when creating an email marketing campaign, never fail to check to make sure the mail looks just as good on smartphones as it does on other devices like desktop or tablet.

3. Pay Special Attention to Welcome Emails

Because welcome emails can be of great help to build a solid relationship with your customers and solidify your branding, you must pay special attention to them. Welcome emails are very effective when used correctly and at the right times. Most customers expect to receive these emails, the reason the emails always have much higher opens and clicks than other emails. Welcome emails help to increase user engagement since the email recipients can have a sustained willingness to interact with your business. To ensure this, you must take adequate care to make your welcome emails simple and visually appealing. Be sure they get right to the point at issue and they provide recipients with whatever you are promising them. If you can take further steps to have your welcome emails personalized for each individual recipient, so much the better.

4. Experiment Widely

In email marketing, there are no one-size-fits all kind of messages. The reason you must experiment widely with several versions of messages to see what works and what doesn’t. You can engage A/B testing in your experimentation efforts if you are trying to increase email marketing engagement. A/B testing allows you to send out two different versions of an email while changing up things like images, layout, and headers to see which performs better. If you craft your emails to be brief, evoke curiosity, factual and with a bit of humor, they tend to be more effective in catching the recipients’ attention. That helps to increase your marketing engagement.

 

5. Personalize Your Emails

Email personalization is a major factor in email marketing and engagement. When you personalize your emails to each recipient, it significantly helps your engagement. You can personalize your emails by mentioning your customer’s name, pet name or nickname or his right titles where necessary. By using analytics to understand his buying habits, you can craft your messages to directly address marketing issues of concern to him. Such personal touch can make your recipients more likely to share their experience with others. Doing so can directly help to increase your email effectiveness and even ROI. Great for marketing engagement no doubt!

6. Deploy Effective CTAs

Sending an email is one matter, getting your recipients to make the right responses to it is another. For marketing engagement, the response of your recipients to your emails is most important. That is where good call-to-action, CTAs, come handy. Making people click on your emails is virtually everything. That is the engagement that is really helpful in your email marketing campaigns. Therefore, exploring all credible ways to get people to click on a button/link becomes a marketing priority. An effective CTA can adequately address that issue but you have to be really creative about the CTAs to enhance their effectiveness.