5 Ways to Make Money as an Active Affiliate

Affiliate marketing is a marketing strategy in which an affiliate marketer promotes a product merchant’s product/service in exchange for a commission. The business is simply a marketing arrangement between a business owner/seller and its affiliate marketers. The affiliate is required to help promote products/services for the business owner by referring and directing prospective buyers to his website to make purchases. What the affiliate gets in return is to earn a commission from the sale when anyone they refer makes a purchase. It is a performance-based business strategy where affiliates earn a commission for each transaction or action brought about by their promotional activities. What this means is that if you are really active in promoting products/services, you earn more than affiliates who are not as active. You can easily become an affiliate by signing up for free in most cases on reputable affiliate programs like Strong Future International, SFI and you start earning commissions right away.

What most active affiliates do to earn money quickly after signing up is to carefully choose products/services that align with their preferred brands and audience. The reason is simple! Active affiliates make more money by promoting product/services that they genuinely believe in and can help them to earn good commissions.

In that wise, there are many ways to make money as an active affiliate, some of which are:

1. Email Marketing: If you have a responsive email list in place, you can use it to promote any special expertise of yours and make money online. For effectiveness, you can segment the email list to help get your messages to the right persons who may really need the messages. If you decide to promote this expertise of yours through email newsletters, you can regularly send it to your email subscribers who are interested in the specific niche. You can promote products/services as an affiliate by including affiliate links in your emails and earn commissions on any resulting sales.

2. Social Media Marketing: With over 4.5 billion active users worldwide, social media is another place you can make money online. This is more so if you have a large following on the very popular platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and TikTok. On these platforms, you can take advantage of their in-house marketing tools to promote products/services to your audience. You earn commissions as an affiliate from purchases made through your unique affiliate link.

3. Website/Blog Content Promotion: You can open an e-commerce store and sell products/services through your website/blog. On the website/blog, you can regularly create good content on a particular product/service by doing reviews, comparisons with other products. If you choose, you can even directly make products/services recommendations to your audience. If you include unique affiliate links to other merchants’ websites in your content, you can earn income from any sales made through the unique links.

4. Offer Paid Advertising: To earn money online, you can sell ads spaces on your website/blog. This is most rewarding when you have a large and dedicated following online. Through these ads spaces, product merchants who want to advertise to your audiences can pay you to display their banner ads on your website/blog.

5. YouTube Videos: Creating short video reels on YouTube requires some skills particularly how-to videos. If you have the skills and are adept at creating videos you can create videos on product reviews/demonstrations and post them on YouTube. If you include unique affiliate links in the video descriptions, you can earn a commission on any resulting sales through these unique links.

Summary

Earning money online requires a lot of skills, dedication and hard work. A bit of ingenuity is required as well. There are very many ways to earn money online but the foregoing five ways are about the easiest to embark on to get good results. They however require sustained hands-on though to get the right results. Give them a try, will you?

6 Tips for Higher Email Marketing Engagement

Email marketing may be “old school” but it still remains one of the most effective marketing tools available to digital marketers. It produces great results in matters of engagement. In digital marketing, engagement can mean different things depending on the circumstances and the marketing channel. For instance, on social media, engagement involves such common activities as likes, comments, and clicks but in email marketing, a simple act like opening the email begins the engagement chain. Further actions on the email like a click, conversion, subscribing and unsubscribing are further acts of engagement. Most digital marketers always want to keep email engagement high for effective marketing reasons. This they do by diligently working to craft impactful emails with high quality content, managing their email lists well, segmenting their email lists, personalizing their email content, keeping a keen eye on their analytics data to know the performance of their emails.

If you market with emails, following are some useful tips that can help you to make your email marketing efforts as effective as possible to drive engagement higher.

1. Keep Things Really Light

Business can be fun and not war. There is no reason therefore for email marketing to be overly serious. Experience shows that your emails are more effective when crafted on a lighter mood and even with some touch of fun. That way, they tend to engage your audience better and with many beneficial marketing results in the bargain. What this means is that when your emails are simple, easy-to-read and a bit entertaining, they engage better. You must therefore endeavor to pay special attention to keeping everything positive and on-brand with a bit of humor in your email marketing.

2. Make Your Emails Mobile-Responsive

Google now reports that about 60% of internet data is attributable to mobile devices particularly smartphones. That means most people are now doing business online from their mobile devices. Therefore, making your emails mobile responsive can directly increase their effectiveness since most people now access their emails on their mobile phones. Email mobile responsiveness may be the default for most platforms and websites, but you must always make sure it is so. If not, taking deliberate steps to make your emails mobile responsive can be great for your marketing engagement. Therefore, when creating an email marketing campaign, never fail to check to make sure the mail looks just as good on smartphones as it does on other devices like desktop or tablet.

3. Pay Special Attention to Welcome Emails

Because welcome emails can be of great help to build a solid relationship with your customers and solidify your branding, you must pay special attention to them. Welcome emails are very effective when used correctly and at the right times. Most customers expect to receive these emails, the reason the emails always have much higher opens and clicks than other emails. Welcome emails help to increase user engagement since the email recipients can have a sustained willingness to interact with your business. To ensure this, you must take adequate care to make your welcome emails simple and visually appealing. Be sure they get right to the point at issue and they provide recipients with whatever you are promising them. If you can take further steps to have your welcome emails personalized for each individual recipient, so much the better.

4. Experiment Widely

In email marketing, there are no one-size-fits all kind of messages. The reason you must experiment widely with several versions of messages to see what works and what doesn’t. You can engage A/B testing in your experimentation efforts if you are trying to increase email marketing engagement. A/B testing allows you to send out two different versions of an email while changing up things like images, layout, and headers to see which performs better. If you craft your emails to be brief, evoke curiosity, factual and with a bit of humor, they tend to be more effective in catching the recipients’ attention. That helps to increase your marketing engagement.

 

5. Personalize Your Emails

Email personalization is a major factor in email marketing and engagement. When you personalize your emails to each recipient, it significantly helps your engagement. You can personalize your emails by mentioning your customer’s name, pet name or nickname or his right titles where necessary. By using analytics to understand his buying habits, you can craft your messages to directly address marketing issues of concern to him. Such personal touch can make your recipients more likely to share their experience with others. Doing so can directly help to increase your email effectiveness and even ROI. Great for marketing engagement no doubt!

6. Deploy Effective CTAs

Sending an email is one matter, getting your recipients to make the right responses to it is another. For marketing engagement, the response of your recipients to your emails is most important. That is where good call-to-action, CTAs, come handy. Making people click on your emails is virtually everything. That is the engagement that is really helpful in your email marketing campaigns. Therefore, exploring all credible ways to get people to click on a button/link becomes a marketing priority. An effective CTA can adequately address that issue but you have to be really creative about the CTAs to enhance their effectiveness.

10 Powerful Email Marketing Tips to Boost Your Email Campaigns

Email marketing may be old school but it is still a very effective digital marketing strategy. It remains one of the most effective ways to promote your online store, build mutually beneficial relationships with customers, nurture leads and generate sales. If you are currently working on a strategy to boost your email campaigns, following are some 10 vital email marketing components you really need in that strategy.

1. Design and Use Automatic Welcome Messages

Welcome emails are usually a good intro particularly for new subscribers. They are automatically sent to new subscribers when they sign up or purchase a product. You can also send welcome emails to existing customers who haven’t logged in for a while. In all these messages, the design and the messages they convey are very important. This must be taken into consideration when crafting the messages. Messages like “Welcome! We hope you like our product” or “Your account has been activated” or “Welcome back, it’s been quite a while” are some great messages your welcome emails can convey. Welcome emails can even be more effective when personalized and targeted. They directly prove you’re not sending out mass emails but only mails that are specifically tailored to specific customers. Welcome emails are a great way to build trust with your customers and making them to get used to receiving your emails.

2. Personalize Your Emails

Personalized emails are usually more effective emails. Sending personalized email messages to potential leads helps to boost response rates. Aside from giving your email subscribers a sense of connection with you, personalizing your emails makes them feel less like spam. They get better results as well. The key to successful email marketing is knowing exactly who you want to send emails and which messages resonate best with each group of recipients. Once you are able to identify what works and what doesn’t, you can better tailor your messages specifically to your audience for good results. You can customize each individual email message by adding links to products or pages on your site where interested email recipients can access your products or get to read more information on your website. Doing this helps to increase the opening rate, the click through rate and with fewer and fewer mails ending up in the spam folder.

3. Segment Your Subscribers

Subscriber segmentation is an effective marketing term which experienced marketers do take advantage of to make their emails more effective. As a marketing technique, it simply means arranging your subscribers into groups based on their interests and behavior so that you can send them more relevant content, offers, and other marketing messages. Marketers can effectively use this technique to create multiple versions of their emails, such as a welcome email, a thank you email, and a follow-up email for instance. Therefore, if you segment your subscribers well enough, it can help build trust and long-term interest for a business. This is as a result of your being able to present them with the right information or offers they actually want to receive and can help meet their needs. Segmentation is thus an important and integral part of an email marketing strategy which allows marketers to directly target their audience with personalized and highly effective emails.

4. Make Your Emails Mobile-Friendly

Google now reports that over 60% of online data is attributable to mobile devices particularly mobile phones. Now that’s some really huge chunk of data. This means that many more people are doing business online with the use of mobile phones and that includes sending and receiving emails. So, making your emails mobile-friendly has become really crucial in this age and time. If for instance you want to promote sales or discounts with your emails, optimizing the emails for mobile devices makes the content easily viewed on these devices. You can optimize your emails for mobile devices by resizing key elements on the emails such as keeping the images/photos/graphics small, using small sizes of fonts and margins and placing important links at the top of the page for easy visual access.

5. Time Your Emails Very Well

Determining the right time to send emails to customers usually depends on several factors. The most important of these factors is when last the customers visited your website, what action they took while on the site and whether or not they completed any transactions. This info you can easily glean from Google analytics data from your website. You can determine what days of the week bounce rate is higher, when email open rates are low or high, what time of the day, morning, afternoon or evening this happens and so on. Armed with such vital insights, you can correctly determine when and how best to send out your emails to customers for maximum effects and results.

6. Always A/B Test Your Email Content

Testing your emails before sending them out is to determine what works and what doesn’t. You can take advantage of A/B email testing software to test the effectiveness of your email content. Through A/B testing, you can split-test different versions of your email content to determine which one performs better. So, A/B testing of email content is about the best way to improve the open rates. The version that works best is usually the one that attracts customers more and consequently responsible for more sales.

7. Regularly Delete Your Non-Responsive Email Addresses

For most online marketers, their email subscriber list is usually a very valuable marketing asset. That makes it essential for them to manage the subscriber list well. The aim is to be sure the email list is responsive. You can easily determine this when your email sending reports indicate which mails were neither clicked nor opened.  When for instance you click “send” on your email newsletter, your list will contain all subscribers who did not open the email. It is always best to use the unsubscribe page to remove/delete all the people who are ignoring your emails from your email list. To do this professionally, you can use email management tools to help you eliminate the consistent non-opens. These tools are also handy to help you manage your subscribers and decrease the time spent on the repetitive task of managing your email subscribers list.

8. Always Include Your Own Responsive Email Address

Having your own responsive email is one great way to nurture a great relationship with your customers. If your customers can reliably and quickly reach you if and when they want, it can keep such customers coming back over and over again to do business with you. Once your email recipients can’t find a reliable channel to send any follow-up emails directly, your emails may all end up in their spam folders. To avoid such scenario, make sure to always put your reliable email address in the footer of your emails where customers expect to find it. Business is all about effective communication and if seamlessly done, it helps build trust with customers. If customers are aware that they are communicating with real people, it helps to put them at ease to do good business. That helps to build trust faster.

9. Utilize Your Email Analytics Well

Email marketing campaigns without analytics data is like marketing in the dark. You can therefore utilize your email analytics data to improve your campaigns. Through such data, you can get correct insights to check your email bounce rate, open rate, clicks, and the number of unsubscribes. It can also help you to determine how to send emails at different times throughout the week, testing subject lines, changing your CTA, and testing other creative variations. These are very vital info you can effectively use to rejig or to redirect your email campaigns at any point in your marketing campaign. Your email analytics helps you to accurately measure results from your email marketing campaigns. If you fail to measure your marketing results correctly, it is pretty difficult for you to have much reliable data on which to base your future decisions and to design your next email marketing campaign.

10. Utilize AI and Email Automation

Artificial Intelligence AI and automation help to eliminate repeat actions and increase efficiency in email marketing. Once you’ve taken the pains to craft good content, next is to automate their delivery. With the use of efficient automation tools like Campaign Monitor or MailChimp, you can program the timing of their sending and even to a segmented audience. That helps to increase your email effectiveness. These tools really help to make automation in email marketing easy and simple. The tools are smart enough to allow you create automated emails based on triggers. The common triggers are when someone opens your email, clicks on a link, or purchases something from you. The tools help to eliminate the drudgery of having to manually send out emails. Even if you are dealing with a multitude of different subscribers, these smart tools help you to save time without diminishing efficiency.

Final Thoughts

Email marketing remains one of the most effective ways to promote your online store, build relationships with customers, and generate sales. What you really need is to come up with creative and effective ways to construct emails and send them out for maximum effects. The foregoing tips have been well tested and they can help you to achieve your email marketing goals. However, it is your creativity that is most important if your desire is to use email marketing to increase sales and create long-term customers.

Useful Tips to Draft High-Converting Emails

Email marketing has been around for quite a while yet it is still very popular with online marketers. This is because email is not only easy to use, it is cost-effective as well. Email marketing may be old school but it is still a very effective digital marketing strategy. It remains one of the most effective ways to promote your online store, build mutually beneficial relationships with customers, nurture leads and generate sales. To get these results from your marketing, you must be sure your emails are well-crafted to make for easy reading and understanding. So, if you are currently planning your email marketing campaign, here are some top notch tips that can help you to get started.

Regularity: Email marketing works best and is most impactful when the mails are sent regularly. In crafting email messages therefore, this must be borne in mind and taken into consideration. If emails must be sent regularly, say about one or two mails per week, adequate care must be taken to avoid spamming. Generally, people respond much better to frequent emails than infrequent ones.

High Quality Content: Your email content must be of high quality, informative, educational and even entertaining to make it impactful to the readers. The message must be sufficiently relevant to directly address the needs of recipients. Poor quality emails usually end up in the trash bin even when the recipients manage to open them.

Brevity: The shorter email messages are, the higher the chances that they’ll be read. So, you must always endeavor to keep your emails short, concise, to the point and very brief. Long emails usually put people off reading them. Marketing experts recommend emails in the range of between 50 to 200 words.

Social Proof: The internet is full of many skeptics and doubters. This is why you need social proof in your emails when drafting them. Social proof helps convince readers that your offer is legitimate and worth their time. The right social proof you can use in your emails include sharing links or information from industry experts, positive testimonials from customers and or influencers who are using or have used your product.

Captivating Visuals: Generally, most people love visuals, more so if used in marketing messages like emails. If you use high quality and captivating visuals in your emails, they are more impactful. In drafting your emails, you must endeavor to include very high quality images/photos of your products.

    
Call-To-Action, CTA: People usually do not send emails for fun. They send them mostly for a business purpose. If you do not tell people what to do next after they read your emails, generally, they do nothing. Most people always want to know where to go or what to do next after reading your email content. That is where a clear and concise CTA becomes very relevant when drafting the content of your email. These days, most people access their emails from mobile devices. So, you need to provide a clear CTA at the end of each email. These CTA links can lead to a product page, a promo page or to a recent content produced on your website.

Last Line

Email marketing is a very effective digital marketing technique. No serious marketer can afford to do without emails if they want to do good business online. Crafting great emails and sending them correctly to the right recipients at the right time is a great way to get the best out of email marketing campaigns. 

How to Build an Effective Email Marketing Campaign

If you are a digital marketer and you are presently not using email marketing as a major part of your digital marketing campaigns, you are missing out on a vital and hugely effective marketing tool. Statistically, email has more users than social media, so it is a very popular marketing tool with most digital marketers around the globe. You cannot have an effective email marketing campaign without the right strategy. Your email campaign strategy cannot be right if it does not allow you to open a direct and efficient channel of communication with your customers. But first, you must take quality time to diligently build a credible email list.

 
Even though building a reliable list of email contacts can be quite challenging, without it, you cannot hope to have any successful email marketing campaigns. If however you manage to get it right, it can yield great results for your business down the road. Here is what helps the process to make your email marketing campaigns effective.
 
Consistently Craft High-Quality Content

No matter whatever else you do, your email campaign will not yield any worthwhile results if you do not produce high-quality content very regularly and consistently. Such content even if written or visual must be optimized for emails to enhance its readability. In digital marketing, content is king. The better it is, the more traffic it attracts. The more traffic it attracts, the more leads, conversions and sales you get. It is good quality content that keeps your audience engaged. The content you create is effective if it is created around things and topics within your business’ niche. That is the kind of content that helps to attract more traffic and even sigh-ups.
 
Optimize your Website

You can integrate and optimize your website with strategically placed sign-up widgets and pop-ups.  If your email list is credible, the more email contacts you have, the more emails you can send and the more audience you can convert. To be sure your emails will be effective, you can do A/B testing on them. This test is about the best way to optimize, try out different widgets or pop-ups to get more signups. With Google analytics tools, you can closely monitor and track your progress and customer responses to your email campaigns. The insights from these tools can provide you the vital info you need to redirect, tweak or rejig your marketing strategy and campaign as needed. 

Sign-up with an Email Service Provider

Aside the risk of falling foul of sending unsolicited emails, signing up with a reputable email service provider is usually great for email campaigns. A good way around sending unsolicited emails is to make sure you have express or implied permission from the recipients.  Permission is deemed implied when you currently have some kind of relationship with the contact. Express permission implies that even if you have no previous relationship with the contacts, they have permitted you to send them your marketing emails. When you optimize the user’s points of contact on your website and social media handles, permission is deemed obtained from all sign-ups/subscribers to regularly receive emails through that window.
 
Automate Your Emails

This helps to create and use drip emails effectively. It is hugely effective for timing the release of emails. It comes in very handy to send out a planned and well-executed series of emails that can keep your customers sufficiently engaged. Once you have an automated drip campaign in place, you do not have to worry anymore about sending your emails manually. The automation takes charge as programmed and you’ll then be able to send your emails at the right times and in the right forms. Anytime anyone signs up on your website, automation systems once in place will begin to send them a set of emails at programmed intervals. The info from your analytics tools will enable you to determine what works, what needs changing or what needs modifying for better effectiveness. Your email marketing campaigns tremendously benefit from these efforts.

8 Creative Ways to Increase Visibility for your Small Business Online

Your small business needs online visibility to do well online. This you can do in many ways aside from such common ways as your website, social media profiles, online listings, and ads. If you are already used to the common ways, you can now try these here eight creative ways to increase visibility for your small business online.

1. Make your Content Accessible to Everyone

This includes people with disability particularly sight impairments. You can attract more traffic to your website if you explore ways to make your website pages and emails accessible to people with disabilities. With about 25% of adults having one form of disability or another, using internet technology to market to this formidable group can help to dramatically increase your online visibility. If more people with disabilities have more and better access to your online content, it presents you a very valuable opportunity to expand your online visibility.

2. Be Sensitive to Diversity

This is diversity in race, gender, disability and peculiarities. Now more than ever before, incorporating diversity into your workplace and marketing material is more important than ever. This is the sign of the times to really embrace full diversity in your marketing activities. If you represent the diverse range of people within your audience in your online assets, you can get noticed by more people while also demonstrating social responsibility at the same time.

3. Seek Guest Posting

By exploring many ways to use guest posting to reach more potential customers, you increase your online visibility as a result. What you do is to deliberately search for any complementary businesses or local media outlets that have a strong online presence. Reach out to them to see if they’ll accept your guest posts on their website. If they do, you do not only get your business in front of their audience, but a link to your site from theirs can help to improve your SEO. You give out similar favors by accepting guest posts on your own blog. Both gestures help the online visibility of benefiting websites.

4. Leverage the Power of Videos

Your small business can tactically leverage the power of video for more shares and memorability and that is great for your online visibility. How-to videos are very easy to create and share too. Viewers usually retain over 90% of a message when they watch it in a video compared to about 10% when reading it in text. That is why videos are very effective marketing tools online. The shareability of videos is also very high particularly on popular social media sites like YouTube, Facebook, Twitter, TikTok and the likes.

5. Content Sharing by Employees

If a small business owner encourages his employees to share his business content with their own social networks, the visibility therefrom is great. Content shared by employees usually receives more engagements than content shared by brand channels. Small business owners can always take advantage of this by sharing content particularly blog posts with their employees and encourage them to share it on their social media networks in particular. That helps to generate more feedback and user content which search engines notice. Such content can greatly help your ranking and visibility.

6. Build Beneficial Relationships

To seek online visibility, having a good relationship with many different people is hugely beneficial. Going about it alone as a business owner might be daunting at times but factoring in other people with whom you have a strong relationship can help you in a number of ways. Many of such people who have their own audiences and relationships they routinely deal with can be of great help. People in this category who easily come to mind are content writers, loyal customers, fellow business owners, reporters, vendors, influencers, celebrities, sport personalities and so on. A connection with these connections can introduce you to their own connections. The ultimate goal is to cultivate mutually beneficial relationships from which organic opportunities can arise. A hugely beneficial network grows from there and that is great for your online visibility. 

 

7. Use Mobile-Specific Marketing Strategies

Good news for small business owners! Google is now using mobile-first indexing for all sites on the web. By this development, if you have a mobile optimized website, it helps your online visibility. In addition, with more than half of internet searches now being performed on mobile devices, your website can greatly benefit from such huge search data. If your website is mobile optimized, it helps to make sure your website pages and emails render properly on tablets and smartphones. It also seamlessly leverages mobile-specific strategies like, podcast ads, SMS marketing, voice search, mobile search ads, local SEO and so on.

8. Intensify Email Marketing

The biggest advantage of email marketing is that email recipients have already opted in to receive your emails. Unlike social media followers who merely opted to follow you, email inboxes don’t compete for info from hugely crowded news feeds. Marketing by email can be specifically targeted in both messaging and timing and the marketing responses can be very great for your visibility. They help your business with lots of opportunities to get quality exposure. Once you take quality time to build an email list over time, segment the list, create quality and highly informative content for your emails, and optimize the emails well enough, they help your business exposure/visibility tremendously.

How to Use Technology to Shape your Small Business Marketing Strategy

Millions of small businesses are currently relying on digital technology to do business online. That is made easier by the increasing reliance on mobile devices particularly cellphones to do business from anywhere in the world. For this reason, any small business marketing strategy that tends to ignore this reality is not likely to succeed. Since having an online presence is now one of the most preferred business options for millions of small businesses, they do need a marketing strategy that leverages internet technology to get results. Since more and more shoppers as of necessity now begin their searches for products/services online, a marketing strategy that ignores that fact is not likely to be of much use to any small business. Your small business can manage to stay ahead of competition if you create a robust online presence for it by way of deliberate and effective marketing strategy leveraged on internet technology.

 

Here are a few things you can do to enhance that quest.

Leverage New Technologies for Data Storage

At the moment, many small businesses rely on cloud-based business tools to provide inexpensive data storage solutions for their businesses. Among these tools are new point-of-sale technologies which allow small businesses to store customer data online rather than separate data-based servers. Employees’ personal information and data can also be stored online instead of in physical files. This allows the businesses to access and share information remotely. That guarantees safety, privacy and secrecy which are business essentials.

Market with Social Media

With over 4 billion active users of social media worldwide, small business marketing strategies can always take advantage of such huge market. Because most social media users spend a considerable amount of time on social media daily, small businesses can always take advantage of that to post new products and deals on social media 24/7 from anywhere they are in the world. Thus, these businesses can rely on social media to help them bolster website traffic as a viable and easy way to productively engage customers and prospective customers 24/7.

Optimize Your Website for Local Searches

Most small businesses are local. For this reason, prospective customers tend to first search for businesses “near me” on Google before making contact. This is why marketing experts strongly recommend that you optimize your online business for local searches. That optimization includes weaving the city, county and region of your business naturally into your website content to put your business first on the list when prospective customers conduct an online search particularly on Google.

Send Tech-Enhanced Direct Mails

You can send direct tech-enhanced mails to consumers aside from social media and email marketing. However, for best results you must always make sure the direct mail company you choose provides facilities for tracking, 2D barcodes and POS integration. If in addition the company also has some Informed Delivery and mobile apps to enhance your experience and generate a better ROI, so much the better for your business.

Market with Emails

Email marketing may be “old school” and very common, but it remains a very good tool to reach customers and prospective customers. Most small businesses depend on emails to send information about new deals, promos, price slashes/adjustments and any other “hot” marketing information. Emails if effectively used help to generate traffic, leads and even paying customers. 

Effective Digital Marketing Techniques in a Pandemic

Even within a pandemic and restrictions on movements, every digital marketer wants to remain in business. Effective digital marketing techniques come in very handy in that quest.  With social networking, digital marketers do quite a lot of amazing things in their businesses at these times as well. However, there is much more to digital marketing than just networking on social media. Other techniques are also effective and allow you to have more and better control over your marketing activities. If you are a digital marketer who feels like your business is restricted due to the pandemic, here are some other forms of digital marketing techniques you should be paying attention to right now.

Leads Generation

You can directly create leads generation on your website through its landing page. If you provide something of value on the landing page of your website to your potential customers, some will be willing to sign up for your newsletter. By asking your website visitors to sign up and get some tokens, eBooks, discount coupons and suchlike enticing giveaways, you can be collecting signups to build up your email list. This list, over time, becomes a very valuable asset for your email marketing activities.
 
Incorporate SEO

You may do better in digital marketing if you blog for business. Doing so is to attract traffic back to your website. If you are regularly creating blog content on your website, you need to optimize the content to make it visible to search engines. The reason you must incorporate Search Engine Optimization, SEO. By this, you can deliberately work some well-chosen and specific keywords into your content creation to help drive more traffic to your website from people searching the web. That is organic traffic that search engines are in the best position to send your way.

Use Email More Productively

You can use email marketing productively by using it to keep your customers and potential customers updated on your latest promotions, new products/services, behind the scenes activities, and upcoming events. You can use emails to follow up sales and to get feedback from your customers on how satisfied they are with your product(s). If productive, such emails can help you to get more repeat business with less prospecting efforts on your side. If you need to ask your customers business-boosting questions, conduct surveys, and have fun creating good content for your email newsletters, emails are handy. To keep your audience interested and engaged with you, emails come in very handy as well.

Why Send Supportive Emails to Inactive Affiliates

Let me say straight away that PSAs and CSAs even if inactive at the moment are very valuable assets in SFI business. Even if some have 0 VP and have been inactive for some time, that does not make them less valuable. When you factor in that very many legitimate reasons could be responsible for their inactivity, you will get to appreciate my reasoning the more. 


 
Having said that, be informed that it is good business to treat all your PSAs and CSAs equally as valuable assets to your business whether they are active or inactive. Reason is because those active today may be inactive tomorrow and vice versa for various reasons. My advice therefore, in direct answer to your question is that it is very worth it to keep sending supportive emails to your PSAs and CSAs who have 0 VP and have been inactive for weeks or months.

Here are some more business reasons why it is worth it sending supporting messages to ALL your PSAs and CSAs whether active or not.

1. An affiliate not active today may be active tomorrow.
2. An affiliate active today may be inactive tomorrow.
3. Inactive affiliates may have active affiliates under them which are very valuable in your own downline.
4. A seemingly inactive affiliate may actually treasure and is appreciative of your support messages.
5. Your continued support messages could make an inactive affiliate to be active.
6. Continued support messages are a direct proof of concern for the welfare of ALL your affiliates.
7. All affiliates in your downline are very valuable even if with inactive affiliates that value is POTENTIAL in nature.
8. The biggest craving of any human being is recognition and that is exactly what your continued support messages do to inactive affiliates. 


 
Finally, let me remind you once more that ALL your affiliates are important and VALUABLE whether they are active or inactive. That is exactly what should inform and shape your dealings with them, continued support messages inclusive.