How to Use Technology to Shape your Small Business Marketing Strategy

Millions of small businesses are currently relying on digital technology to do business online. That is made easier by the increasing reliance on mobile devices particularly cellphones to do business from anywhere in the world. For this reason, any small business marketing strategy that tends to ignore this reality is not likely to succeed. Since having an online presence is now one of the most preferred business options for millions of small businesses, they do need a marketing strategy that leverages internet technology to get results. Since more and more shoppers as of necessity now begin their searches for products/services online, a marketing strategy that ignores that fact is not likely to be of much use to any small business. Your small business can manage to stay ahead of competition if you create a robust online presence for it by way of deliberate and effective marketing strategy leveraged on internet technology.

 

Here are a few things you can do to enhance that quest.

Leverage New Technologies for Data Storage

At the moment, many small businesses rely on cloud-based business tools to provide inexpensive data storage solutions for their businesses. Among these tools are new point-of-sale technologies which allow small businesses to store customer data online rather than separate data-based servers. Employees’ personal information and data can also be stored online instead of in physical files. This allows the businesses to access and share information remotely. That guarantees safety, privacy and secrecy which are business essentials.

Market with Social Media

With over 4 billion active users of social media worldwide, small business marketing strategies can always take advantage of such huge market. Because most social media users spend a considerable amount of time on social media daily, small businesses can always take advantage of that to post new products and deals on social media 24/7 from anywhere they are in the world. Thus, these businesses can rely on social media to help them bolster website traffic as a viable and easy way to productively engage customers and prospective customers 24/7.

Optimize Your Website for Local Searches

Most small businesses are local. For this reason, prospective customers tend to first search for businesses “near me” on Google before making contact. This is why marketing experts strongly recommend that you optimize your online business for local searches. That optimization includes weaving the city, county and region of your business naturally into your website content to put your business first on the list when prospective customers conduct an online search particularly on Google.

Send Tech-Enhanced Direct Mails

You can send direct tech-enhanced mails to consumers aside from social media and email marketing. However, for best results you must always make sure the direct mail company you choose provides facilities for tracking, 2D barcodes and POS integration. If in addition the company also has some Informed Delivery and mobile apps to enhance your experience and generate a better ROI, so much the better for your business.

Market with Emails

Email marketing may be “old school” and very common, but it remains a very good tool to reach customers and prospective customers. Most small businesses depend on emails to send information about new deals, promos, price slashes/adjustments and any other “hot” marketing information. Emails if effectively used help to generate traffic, leads and even paying customers.