1. Design and Use Automatic Welcome Messages
Welcome emails are usually a good intro particularly for new subscribers. They are automatically sent to new subscribers when they sign up or purchase a product. You can also send welcome emails to existing customers who haven’t logged in for a while. In all these messages, the design and the messages they convey are very important. This must be taken into consideration when crafting the messages. Messages like “Welcome! We hope you like our product” or “Your account has been activated” or “Welcome back, it’s been quite a while” are some great messages your welcome emails can convey. Welcome emails can even be more effective when personalized and targeted. They directly prove you’re not sending out mass emails but only mails that are specifically tailored to specific customers. Welcome emails are a great way to build trust with your customers and making them to get used to receiving your emails.
2. Personalize Your Emails
Personalized emails are usually more effective emails. Sending personalized email messages to potential leads helps to boost response rates. Aside from giving your email subscribers a sense of connection with you, personalizing your emails makes them feel less like spam. They get better results as well. The key to successful email marketing is knowing exactly who you want to send emails and which messages resonate best with each group of recipients. Once you are able to identify what works and what doesn’t, you can better tailor your messages specifically to your audience for good results. You can customize each individual email message by adding links to products or pages on your site where interested email recipients can access your products or get to read more information on your website. Doing this helps to increase the opening rate, the click through rate and with fewer and fewer mails ending up in the spam folder.
3. Segment Your Subscribers
Subscriber segmentation is an effective marketing term which experienced marketers do take advantage of to make their emails more effective. As a marketing technique, it simply means arranging your subscribers into groups based on their interests and behavior so that you can send them more relevant content, offers, and other marketing messages. Marketers can effectively use this technique to create multiple versions of their emails, such as a welcome email, a thank you email, and a follow-up email for instance. Therefore, if you segment your subscribers well enough, it can help build trust and long-term interest for a business. This is as a result of your being able to present them with the right information or offers they actually want to receive and can help meet their needs. Segmentation is thus an important and integral part of an email marketing strategy which allows marketers to directly target their audience with personalized and highly effective emails.
4. Make Your Emails Mobile-Friendly
Google now reports that over 60% of online data is attributable to mobile devices particularly mobile phones. Now that’s some really huge chunk of data. This means that many more people are doing business online with the use of mobile phones and that includes sending and receiving emails. So, making your emails mobile-friendly has become really crucial in this age and time. If for instance you want to promote sales or discounts with your emails, optimizing the emails for mobile devices makes the content easily viewed on these devices. You can optimize your emails for mobile devices by resizing key elements on the emails such as keeping the images/photos/graphics small, using small sizes of fonts and margins and placing important links at the top of the page for easy visual access.
5. Time Your Emails Very Well
Determining the right time to send emails to customers usually depends on several factors. The most important of these factors is when last the customers visited your website, what action they took while on the site and whether or not they completed any transactions. This info you can easily glean from Google analytics data from your website. You can determine what days of the week bounce rate is higher, when email open rates are low or high, what time of the day, morning, afternoon or evening this happens and so on. Armed with such vital insights, you can correctly determine when and how best to send out your emails to customers for maximum effects and results.
6. Always A/B Test Your Email Content
Testing your emails before sending them out is to determine what works and what doesn’t. You can take advantage of A/B email testing software to test the effectiveness of your email content. Through A/B testing, you can split-test different versions of your email content to determine which one performs better. So, A/B testing of email content is about the best way to improve the open rates. The version that works best is usually the one that attracts customers more and consequently responsible for more sales.
7. Regularly Delete Your Non-Responsive Email Addresses
For most online marketers, their email subscriber list is usually a very valuable marketing asset. That makes it essential for them to manage the subscriber list well. The aim is to be sure the email list is responsive. You can easily determine this when your email sending reports indicate which mails were neither clicked nor opened. When for instance you click “send” on your email newsletter, your list will contain all subscribers who did not open the email. It is always best to use the unsubscribe page to remove/delete all the people who are ignoring your emails from your email list. To do this professionally, you can use email management tools to help you eliminate the consistent non-opens. These tools are also handy to help you manage your subscribers and decrease the time spent on the repetitive task of managing your email subscribers list.
8. Always Include Your Own Responsive Email Address
Having your own responsive email is one great way to nurture a great relationship with your customers. If your customers can reliably and quickly reach you if and when they want, it can keep such customers coming back over and over again to do business with you. Once your email recipients can’t find a reliable channel to send any follow-up emails directly, your emails may all end up in their spam folders. To avoid such scenario, make sure to always put your reliable email address in the footer of your emails where customers expect to find it. Business is all about effective communication and if seamlessly done, it helps build trust with customers. If customers are aware that they are communicating with real people, it helps to put them at ease to do good business. That helps to build trust faster.
9. Utilize Your Email Analytics Well
Email marketing campaigns without analytics data is like marketing in the dark. You can therefore utilize your email analytics data to improve your campaigns. Through such data, you can get correct insights to check your email bounce rate, open rate, clicks, and the number of unsubscribes. It can also help you to determine how to send emails at different times throughout the week, testing subject lines, changing your CTA, and testing other creative variations. These are very vital info you can effectively use to rejig or to redirect your email campaigns at any point in your marketing campaign. Your email analytics helps you to accurately measure results from your email marketing campaigns. If you fail to measure your marketing results correctly, it is pretty difficult for you to have much reliable data on which to base your future decisions and to design your next email marketing campaign.
10. Utilize AI and Email Automation
Artificial Intelligence AI and automation help to eliminate repeat actions and increase efficiency in email marketing. Once you’ve taken the pains to craft good content, next is to automate their delivery. With the use of efficient automation tools like Campaign Monitor or MailChimp, you can program the timing of their sending and even to a segmented audience. That helps to increase your email effectiveness. These tools really help to make automation in email marketing easy and simple. The tools are smart enough to allow you create automated emails based on triggers. The common triggers are when someone opens your email, clicks on a link, or purchases something from you. The tools help to eliminate the drudgery of having to manually send out emails. Even if you are dealing with a multitude of different subscribers, these smart tools help you to save time without diminishing efficiency.
Final Thoughts
Email marketing remains one of the most effective ways to promote your online store, build relationships with customers, and generate sales. What you really need is to come up with creative and effective ways to construct emails and send them out for maximum effects. The foregoing tips have been well tested and they can help you to achieve your email marketing goals. However, it is your creativity that is most important if your desire is to use email marketing to increase sales and create long-term customers.
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