10 Powerful Email Marketing Tips to Boost Your Email Campaigns

Email marketing may be old school but it is still a very effective digital marketing strategy. It remains one of the most effective ways to promote your online store, build mutually beneficial relationships with customers, nurture leads and generate sales. If you are currently working on a strategy to boost your email campaigns, following are some 10 vital email marketing components you really need in that strategy.

1. Design and Use Automatic Welcome Messages

Welcome emails are usually a good intro particularly for new subscribers. They are automatically sent to new subscribers when they sign up or purchase a product. You can also send welcome emails to existing customers who haven’t logged in for a while. In all these messages, the design and the messages they convey are very important. This must be taken into consideration when crafting the messages. Messages like “Welcome! We hope you like our product” or “Your account has been activated” or “Welcome back, it’s been quite a while” are some great messages your welcome emails can convey. Welcome emails can even be more effective when personalized and targeted. They directly prove you’re not sending out mass emails but only mails that are specifically tailored to specific customers. Welcome emails are a great way to build trust with your customers and making them to get used to receiving your emails.

2. Personalize Your Emails

Personalized emails are usually more effective emails. Sending personalized email messages to potential leads helps to boost response rates. Aside from giving your email subscribers a sense of connection with you, personalizing your emails makes them feel less like spam. They get better results as well. The key to successful email marketing is knowing exactly who you want to send emails and which messages resonate best with each group of recipients. Once you are able to identify what works and what doesn’t, you can better tailor your messages specifically to your audience for good results. You can customize each individual email message by adding links to products or pages on your site where interested email recipients can access your products or get to read more information on your website. Doing this helps to increase the opening rate, the click through rate and with fewer and fewer mails ending up in the spam folder.

3. Segment Your Subscribers

Subscriber segmentation is an effective marketing term which experienced marketers do take advantage of to make their emails more effective. As a marketing technique, it simply means arranging your subscribers into groups based on their interests and behavior so that you can send them more relevant content, offers, and other marketing messages. Marketers can effectively use this technique to create multiple versions of their emails, such as a welcome email, a thank you email, and a follow-up email for instance. Therefore, if you segment your subscribers well enough, it can help build trust and long-term interest for a business. This is as a result of your being able to present them with the right information or offers they actually want to receive and can help meet their needs. Segmentation is thus an important and integral part of an email marketing strategy which allows marketers to directly target their audience with personalized and highly effective emails.

4. Make Your Emails Mobile-Friendly

Google now reports that over 60% of online data is attributable to mobile devices particularly mobile phones. Now that’s some really huge chunk of data. This means that many more people are doing business online with the use of mobile phones and that includes sending and receiving emails. So, making your emails mobile-friendly has become really crucial in this age and time. If for instance you want to promote sales or discounts with your emails, optimizing the emails for mobile devices makes the content easily viewed on these devices. You can optimize your emails for mobile devices by resizing key elements on the emails such as keeping the images/photos/graphics small, using small sizes of fonts and margins and placing important links at the top of the page for easy visual access.

5. Time Your Emails Very Well

Determining the right time to send emails to customers usually depends on several factors. The most important of these factors is when last the customers visited your website, what action they took while on the site and whether or not they completed any transactions. This info you can easily glean from Google analytics data from your website. You can determine what days of the week bounce rate is higher, when email open rates are low or high, what time of the day, morning, afternoon or evening this happens and so on. Armed with such vital insights, you can correctly determine when and how best to send out your emails to customers for maximum effects and results.

6. Always A/B Test Your Email Content

Testing your emails before sending them out is to determine what works and what doesn’t. You can take advantage of A/B email testing software to test the effectiveness of your email content. Through A/B testing, you can split-test different versions of your email content to determine which one performs better. So, A/B testing of email content is about the best way to improve the open rates. The version that works best is usually the one that attracts customers more and consequently responsible for more sales.

7. Regularly Delete Your Non-Responsive Email Addresses

For most online marketers, their email subscriber list is usually a very valuable marketing asset. That makes it essential for them to manage the subscriber list well. The aim is to be sure the email list is responsive. You can easily determine this when your email sending reports indicate which mails were neither clicked nor opened.  When for instance you click “send” on your email newsletter, your list will contain all subscribers who did not open the email. It is always best to use the unsubscribe page to remove/delete all the people who are ignoring your emails from your email list. To do this professionally, you can use email management tools to help you eliminate the consistent non-opens. These tools are also handy to help you manage your subscribers and decrease the time spent on the repetitive task of managing your email subscribers list.

8. Always Include Your Own Responsive Email Address

Having your own responsive email is one great way to nurture a great relationship with your customers. If your customers can reliably and quickly reach you if and when they want, it can keep such customers coming back over and over again to do business with you. Once your email recipients can’t find a reliable channel to send any follow-up emails directly, your emails may all end up in their spam folders. To avoid such scenario, make sure to always put your reliable email address in the footer of your emails where customers expect to find it. Business is all about effective communication and if seamlessly done, it helps build trust with customers. If customers are aware that they are communicating with real people, it helps to put them at ease to do good business. That helps to build trust faster.

9. Utilize Your Email Analytics Well

Email marketing campaigns without analytics data is like marketing in the dark. You can therefore utilize your email analytics data to improve your campaigns. Through such data, you can get correct insights to check your email bounce rate, open rate, clicks, and the number of unsubscribes. It can also help you to determine how to send emails at different times throughout the week, testing subject lines, changing your CTA, and testing other creative variations. These are very vital info you can effectively use to rejig or to redirect your email campaigns at any point in your marketing campaign. Your email analytics helps you to accurately measure results from your email marketing campaigns. If you fail to measure your marketing results correctly, it is pretty difficult for you to have much reliable data on which to base your future decisions and to design your next email marketing campaign.

10. Utilize AI and Email Automation

Artificial Intelligence AI and automation help to eliminate repeat actions and increase efficiency in email marketing. Once you’ve taken the pains to craft good content, next is to automate their delivery. With the use of efficient automation tools like Campaign Monitor or MailChimp, you can program the timing of their sending and even to a segmented audience. That helps to increase your email effectiveness. These tools really help to make automation in email marketing easy and simple. The tools are smart enough to allow you create automated emails based on triggers. The common triggers are when someone opens your email, clicks on a link, or purchases something from you. The tools help to eliminate the drudgery of having to manually send out emails. Even if you are dealing with a multitude of different subscribers, these smart tools help you to save time without diminishing efficiency.

Final Thoughts

Email marketing remains one of the most effective ways to promote your online store, build relationships with customers, and generate sales. What you really need is to come up with creative and effective ways to construct emails and send them out for maximum effects. The foregoing tips have been well tested and they can help you to achieve your email marketing goals. However, it is your creativity that is most important if your desire is to use email marketing to increase sales and create long-term customers.

Useful Tips to Draft High-Converting Emails

Email marketing has been around for quite a while yet it is still very popular with online marketers. This is because email is not only easy to use, it is cost-effective as well. Email marketing may be old school but it is still a very effective digital marketing strategy. It remains one of the most effective ways to promote your online store, build mutually beneficial relationships with customers, nurture leads and generate sales. To get these results from your marketing, you must be sure your emails are well-crafted to make for easy reading and understanding. So, if you are currently planning your email marketing campaign, here are some top notch tips that can help you to get started.

Regularity: Email marketing works best and is most impactful when the mails are sent regularly. In crafting email messages therefore, this must be borne in mind and taken into consideration. If emails must be sent regularly, say about one or two mails per week, adequate care must be taken to avoid spamming. Generally, people respond much better to frequent emails than infrequent ones.

High Quality Content: Your email content must be of high quality, informative, educational and even entertaining to make it impactful to the readers. The message must be sufficiently relevant to directly address the needs of recipients. Poor quality emails usually end up in the trash bin even when the recipients manage to open them.

Brevity: The shorter email messages are, the higher the chances that they’ll be read. So, you must always endeavor to keep your emails short, concise, to the point and very brief. Long emails usually put people off reading them. Marketing experts recommend emails in the range of between 50 to 200 words.

Social Proof: The internet is full of many skeptics and doubters. This is why you need social proof in your emails when drafting them. Social proof helps convince readers that your offer is legitimate and worth their time. The right social proof you can use in your emails include sharing links or information from industry experts, positive testimonials from customers and or influencers who are using or have used your product.

Captivating Visuals: Generally, most people love visuals, more so if used in marketing messages like emails. If you use high quality and captivating visuals in your emails, they are more impactful. In drafting your emails, you must endeavor to include very high quality images/photos of your products.

    
Call-To-Action, CTA: People usually do not send emails for fun. They send them mostly for a business purpose. If you do not tell people what to do next after they read your emails, generally, they do nothing. Most people always want to know where to go or what to do next after reading your email content. That is where a clear and concise CTA becomes very relevant when drafting the content of your email. These days, most people access their emails from mobile devices. So, you need to provide a clear CTA at the end of each email. These CTA links can lead to a product page, a promo page or to a recent content produced on your website.

Last Line

Email marketing is a very effective digital marketing technique. No serious marketer can afford to do without emails if they want to do good business online. Crafting great emails and sending them correctly to the right recipients at the right time is a great way to get the best out of email marketing campaigns. 

Tips to Boost the ROI of Your Email Marketing Campaigns

Email marketing campaigns are readily one of the most affordable and cost-effective online marketing strategies for most marketers. Marketers resort to email marketing to save costs, widely each out to customers and potential customers, drive sales/revenues, nurture leads, and gain more customers. Marketers rely hugely on emails to maintain a strong relationship with customers and to build their brands. You can easily measure the effectiveness of your emails. That makes emails ready marketing tools to drive Returns-On-Investment, ROI for your business. Emails allow you to optimize and fine-tune your marketing campaigns to drive ROI that outperforms many other marketing channels. For this reason, smart marketers are always in search of better ways to use emails in their marketing campaigns to make the campaigns more effective and profitable. One of such ways is to use emails effectively well to boost ROI. These here tips can be of help to you in your own email marketing campaigns.

 
 
Include Call-To-Action, CTA in Your Emails

If you’ve ever opened a marketing email and you find it difficult to understand what the marketer is really up to, you’ll realize the importance of CTAs in emails. A huge percentage of emails without CTAs usually end up in trash bins. I doubt if you can afford such huge waste in your own marketing efforts. Emails without CTAs don’t convert. If your marketing efforts are not converting, you are simply wasting your precious time and resources. For your emails to convert at a higher rate, you must include a conspicuous CTA to tell your recipients what action you want them to take. That action if taken helps your conversions. Simple CTAs marketers like to use are: “Click here for more info”, “Click here for Discount Coupon”, “Pre-Order Now” and suchlike messages.

Diligently Track Your Email Deliverability

Diligently tracking emails helps to measure their effectiveness and there are useful online tools to get it done in a fairly accurate manner. Metrics like emails opening rates, click-through rates, deliverability rates and revenue generated are all important metrics marketers need to measure to help drive ROI. When your emails are not reaching their targets, they are not even opened and they don’t help generate revenue for your marketing efforts, they’re as good as useless. Therefore, you must always make sure your emails are optimized and well-crafted with simple marketing language and with a dash of good aesthetics to make them attractive to recipients. That is the best way to get them to escape sperm filters and to reach their targets. These days, with more advanced sperm filters now in use, they can easily detect and filter out what they consider “junk” based on some spam-trigger words included in the subject line and body of email messages. It gets that technical so adequate care must be taken to always draft emails that are deliverable and can be tracked for effectiveness. Only such emails manage to help ROI better.

Segment Your Email List

If you want your email campaigns to help boost ROI for your business, you must divide and break down your email list into as many different segments as possible. Doing so makes marketing segmentation easy and effective. Find out what works best for your marketing campaigns and do your segmentation based on it. It is a marketing reality that not all your email recipients want the same things or are influenced by the same messages. Segmentation allows you to send different types of emails to different groups depending on what each group needs. The most effective emails are the mails specially created to cater to these needs. These are the emails that greatly help to boost ROI.

Humor Your Email Recipients to Action

For email effectiveness, you can tactically deploy humor and shock value in your subject lines. What you want is for your subject email line to easily command attention and trigger the recipient to click on it. You can achieve that if your emails manage to stand out from the dozens of other emails competing for attention in your recipients’ inboxes. Humor and shock value can at times help pull the tricks to earn your emails desirable attention even amidst strong competition from several other emails dropping in your recipients’ inboxes. For your offer to be noticed, your emails must first be opened. If not opened, you are simply marketing in vain. If humor helps to get your mails opened and not quickly trashed, so much the better for your email marketing campaigns. Trashed emails stand no chance at all of generating any kind of returns and therefore cannot be of any help to ROI.

Optimize Your Emails for Mobile

With increasing use of mobile devices worldwide, it is safe to assume that a high percentage of your marketing emails will be read on mobile devices. That has very significant marketing implications. Mobile emailing is growing so rapidly that it has become imperative for marketers to optimize their emails for mobile devices. You can do this by having a custom responsive email template design or by using a branded template which is essentially a very low-cost way to make your emails stand out in attractiveness and in aesthetics. What this means is that for your emails to be effective, your subject lines must easily grab the attention of recipients, your messages must be direct and to the point, and your design must be eye-catching and must flow seamlessly on small screens typical of most mobile devices. Optimizing your emails for mobile devices takes care of all suchlike marketing essentials that somehow help to boost ROI.