Why eBooks are Such Important Digital Marketing Tools

The term “eBooks” simply means “electronic books” which are digital books that are published, accessed, and read on the internet using smart devices, e-readers in particular. They are very much unlike books published on paper. EBooks are extremely popular among digital marketers because they are very handy content marketing tools. As the use of electronic devices and the internet continues to rise, eBooks are increasingly becoming popular as online marketing tools as well. This popularity stems from the fact that when compared to regular traditional books, eBooks are more handy and useful for online marketing purposes. They easily fit into digital marketing strategies most digital marketers are comfortable with.

 

Why EBooks Trump Traditional Books Most Times

With the growing popularity of electronic reading devices like tablets and e-readers and the deepening of the internet for information gathering, processing and distribution, eBooks readily trump traditional books in flexibility and use. Specifically for marketing purposes:

EBooks are Cheaper to use: In most cases, eBooks are relatively less expensive than traditional physical books. They are handy, easy to carry around and easily accessible. Most marketers always have an eye on costs, hence they prefer going for eBooks than physical books. Sharing the same information with their customers using printed media would be far more expensive than using eBooks. When marketers use eBooks for marketing purposes, they are able to strictly control their marketing budgets This allows them to channel their financial resources to other areas of the business where resources are needed more.

EBooks are Interactive: Easy interaction means high flexibility which eBooks are quite handy for. Marketers are today able to tactically use the internet to build deeper relationships with their customers by consistently interacting with them on a more personal level. EBooks are very hand devices for this interactive relationship between businesses and customers on the internet. If professionally written, some eBooks offer interactive features, such as audio or video clips, hyperlinks, or other multimedia elements. These elements help to enhance the reading experience of users. They allow readers to experience and interact with the business in immersive ways that aren’t quite possible with traditional books.

EBooks are More Easily Accessible: Many eBook platforms usually offer highly flexible options for readers. With these options, visually impaired readers can easily adjust text size, font, and background color to make it easier for them to read. As marketing tools, this flexibility makes it easy for markers to use eBooks to expand their marketing reach. With eBooks, marketers can easily cater to the differently-abled and reach a segment of the market that might not have been easy to reach otherwise.

EBooks are More Portable to Handle: Business owners can carry hundreds or thousands of eBooks on a single device, such as a smartphone or e-reader. With eBooks, you can literally take your library with you wherever you go. What this means to business owners is that it has become easier than ever before for them to put long-form information into the hands of their customers. They no longer need to incur huge costs on shipping and delivering physical books to customers. EBooks help them to save money by cutting out delivery processes and their attendant costs.
 
EBooks are Digitally Searchable: For digital marketers , nothing can be more convenient for marketing than searchable content. You can quickly search eBooks for a specific word or phrase. This makes it really easy to find specific information or passages. It also makes it easier for customers to find the information they are looking for. Businesses do take advantage of this to effectively share long-form information that answers several questions their customer base may have. This helps to keep the customers better informed. If customers easily find answers to their concerns, it puts them in a better position to do business with you. Helping customers to easily find answers to their questions can give you a competitive advantage over your competition. 

 
How eBooks are Important in Digital Marketing

In digital marketing, eBooks help businesses to easily reach a wider audience. The reason is because eBooks can be easily distributed online and accessed by anyone with an electronic device and from anywhere there in internet. This makes them a hugely effective marketing tool for businesses looking to expand their reach beyond their local areas. For specific marketing purposes, eBooks are:

Great for Market Analytics: You can easily track the performance of eBooks with online analytics tools. Doing so allows businesses to see how many people have downloaded and read their eBooks. This is in addition to other valuable and important marketing metrics such as how long a reader spends reading and where they were located. This gives vital marketing info to businesses to enable them fine-tune their marketing strategies by making adjustments as needed in their strategies.

Suitable for Lead Generation: EBooks are great tools for leads generation. Through CTAs on your website, you can offer an eBook as a free download in exchange for an email address. This way, businesses can build a responsive email list by collecting valuable contact information from interested users. Such email list can with time become a very valuable marketing asset for email campaigns or targeted advertising. Presently, the internet operates on and relies heavily on data. Business owners can access the right data online to enable them to better understand the spending habits and online behavior of their customers. This vital info can enable businesses to formulate strategies to cater specifically to the needs of these customers. This way, business owners can better market to their customers in a laser-focused way for better results. This is something that was hugely challenging for businesses a few years back.

Great for Showcasing Brand Expertise: Business owners also use eBooks to showcase their expertise and establish themselves as thought leaders in their niche industry. With professionally written eBooks on topics related to their business niche, business owners can concretely and concisely demonstrate their expert knowledge and credibility to potential customers. This is one credible way eBooks can help businesses to earn the trust of their numerous customers.