3 Effective Ways to Convert Clicks into Buyers in your Online Store

One of the biggest marketing issues facing online stores owners is how to get people to visit their website. This challenge is further compounded by how to get the visitors you receive to make clicks and purchases without which your online store cannot make any sales. Most times, the real challenge lies in turning clicks and visits into paying customers. Your best way around this challenge is by optimizing your online marketing strategy. If you do, you will be in a better position to maximize results and boost your conversion rate. Quite unlike most other types of websites, the ultimate goal of your online store is to make good sales. You therefore need unique optimizing techniques to make that happen.

Here are 3 tested ways that can help you to effectively optimize your online store for good results.

1. Make Your Products Page Uniquely Attractive

If you run an online business, your product page is about the most important page on your website. Since most of your CTAs are designed to direct users to that page, it plays a critical role in converting visitors into customers. It is the page that showcases the products you are marketing. To perform this role effectively, your products page must be uniquely attractive and glaringly stands out from the competition. Part of this attraction is to include high-quality product images that easily capture the attention of your website visitors. Make sure that all the images of your products are clear, well-lit, and aesthetically showcase all the most important features of each product you are selling. Alongside compelling products descriptions, adding captivating visuals to your storefront are also vital.
 
2. Glaringly Showcase Recommended Products

You can attract more clicks and even sales if you add recommended products on your website. This is in addition to ensuring you optimize your eCommerce store on the website for maximum results. For creative marketing purposes, you can suggest equivalents or related items to your customers. Doing so helps to increase your chances of up-selling and cross-selling. It can directly enhance overall shopping experience for your customers. If you want to make your recommended products stand out even more to potential buyers, you can consider featuring them prominently on your product pages. Utilizing pop-up overlays that work to catch visitors’ attention in a non-intrusive way is one great way to get it done. Even with all these marketing tactics, never you forget to incorporate a captivating/inviting call-to-action, CTA button to your website. CTAs like, “Add to Cart”, “See Ongoing Promos” or “View Similar Items” button are being used my marketers to get astonishing results. Such CTAs are directly responsible for helping your customers to take easy action.

3. Streamline Your Checkout Process

Streamlining your checkout process is one great way to make your website user-friendly.  You must therefore always endeavor to streamline the checkout process for the benefit of your customers. Having a simple checkout process on your website can help you to achieve good conversions. Most customers get discouraged and do abandon their purchase journey when the checkout process is cumbersome. Customers who need additional help to purchase a product are less likely to do so. This is why it is of critical important to streamline your checkout process. You can do this by minimizing the required steps and simplifying ways for customers to complete their purchases. As much as practicable, you can allow guest checkout options so that users are not required to create an account if they do not want to do so. You can even incorporate a variety of payment options beyond just credit cards. Doing so provides the necessary flexibility that allows your customers to freely choose their preferred method of payment.