Top 10 Tested and Effective Marketing Strategies for New Businesses

In the wider world of digital marketing, marketing strategies cover a wide range of techniques. Technically, a marketing strategy is a long-term approach designed to achieve a specific goal or set of goals. But first you must understand your audience before you can effectively reach them with your marketing messages. These messages are usually aimed at increasing brand awareness, driving sales, or engaging a particular target audience. A good marketing strategy involves a detailed plan outlining how you intend to reach your marketing goals, the channels you plan to use, and how you’ll progressively measure your success.

 
Following are some top 10 tested and effective marketing strategies you can really depend on to grow your new business:
 
1. Affiliate Marketing: If you want to make good sales online, think affiliate marketing. It is a marketing strategy requiring affiliates to partner with product merchants to market their products/services in exchange for commissions. Affiliates earn a commission on each sale they help generate.

2. Content Marketing: This is a very popular marketing strategy among digital marketers. It simply involves consistently creating and sharing valuable content to attract and engage your target audience. For easy sharing, the content can be packaged in form of blog posts, articles, videos, infographics, etc.
 
3. Social Media Marketing: Social media marketing strategy leverages the huge popularity of social media platforms to market products/services. You can simply create accounts in the very popular social platforms like Facebook, LinkedIn, Instagram, Twitter (now X) and others to widely promote your products/services. Through these platforms, you can easily reach out to a wide audience, build and nurture relationships, and promote your products/services widely.
 
4. Email Marketing: This is one of the easiest and most cost-effective marketing strategies out there on the internet you can depend on to promote products /services. It simply involves sending emails directly to your audience to promote your products/services. With emails, you can widely share marketing newsletters, valuable and impactful content, or to communicate important business/marketing updates with your email recipients.

5. Event Marketing: Event marketing is a marketing strategy that involves hosting or participating in chosen events to promote your business. Such events are designed to engage your audience, showcase your products/services, and build relationships. Events like seminars, webinars, charity walks and local sporting derbies are great events you can use for marketing purposes.

6. Influencer Marketing: Influencers are mostly social media personalities with a large following. Influencer marketing as a strategy entails collaborating with influencers in your niche/industry to promote your products/services to their followers. Depending on the level of partnership, influencers can even endorse or recommend your products/services to their large following. They can help share your impactful content as well by this arrangement.

7. Search Engine Optimization, SEO: Technically, SEO is a digital marketing strategy that helps your website rank higher in the SERPs of search engines. This is made possible by the tactical use of carefully selected keywords on your content that help search engines to find the content. When search engines rank your content high in their SERPs, it translates to good organic traffic back to your website.
 
8. Pay-Per-Click, PPC Advertising: PPC ads are highly targeted and affective ads even though they cost money. They involve running paid ads on platforms like Google AdWords or Facebook Ads to reach a larger audience. With PPC, you are only required to pay for each click delivered to your website. PPC ads can be very effective to drive targeted traffic to your site.

9. Video Marketing: Video marketing strategy is gradually increasing in popularity among digital marketers because of its relative effectiveness to drive traffic. Video marketing involves carefully creating and sharing high-quality videos to engage your audience and promote your products/services. Some of the most effective videos suitable for this purpose are ho-to videos, product demos, tutorials, customer testimonials, etc.
 
10. Referral Marketing: This is yet another cost-effective marketing strategy. It thrives on customer loyalty. Referral marketing simply involves encouraging your customers to refer your business to their friends, colleagues, acquaintances or family in exchange for rewards. These rewards can be in form of discounts, free products, token gifts like eBooks or free branded products.