8 Ways Social Media Contributes to Link-Building Strategies

Leveraging its huge popularity, social media now plays a very significant role in modern link-building strategies. Most digital marketers now take a highly beneficial advantage of this to build links across many online platforms. They explore the fact that link-building is a very important element of Search Engine Optimization (SEO). In this quest, the ultimate goal of marketers is to get high-quality backlinks from reputable websites to improve the search engine rankings and overall online visibility of their own websites. The following 8 ways are proven ways marketers can take advantage of social media to build backlinks to their websites.

1. Networking and Relationship Building: Because of its huge popularity, social media allows you to connect with other industry professionals, business owners, bloggers, influencers and website owners. If you consistently engage with their content and creating genuine relationships, you can directly increase the backlinks to your content.

2. Content Promotion: Technically, when you share valuable and relevant content on social media, it generates interest and engagement. If the content is compelling, it may be widely shared by others in your industry. A widely shared content can result in more visibility and potential backlinks.

3. Content Distribution: Significantly, most social media platforms allow you to share your website’s content easily. That is if the content is packaged in form of blog posts, articles, infographics, videos, and suchlike content formats. If the content is widely shared and liked by your followers and their connections, it will be able to attract more attention particularly from other websites, bloggers, and content creators. This leads to valuable organic backlinks.

4. User-Generated Content, UGC: You can encourage user-generated content (UGC) to get backlinks. This you can do through social media contests, challenges and campaigns. UGC can help you with increased visibility and potential backlinks from participants who share their contributions on their own platforms.

5. Community Engagement: The more active you are on social media, the higher your chances of getting valuable backlinks. Being active on social media allows you to engage with your audience directly. If your activities include doing comments, responding to comments and messages, it can directly help to increase your content and links to it from other websites.

6. Social Signals: Activities like “likes”, “shares” and “comments” are the main signals on social media. If you get more of these activities, it is a direct indication that your profile is very strong. A strong profile leads to strong social engagement and social engagement is indirectly connected to search engine rankings. Therefore, if your content has higher social engagement, it can with time attract more organic backlinks.

7. Social Bookmarking: Social media platforms like Reddit, Pinterest, and others that allow users to submit and share interesting content are great places for social bookmarking. If your content is valuable and impactful, it can easily gain wide attention on these platforms. If it does, it will be directly responsible for getting high traffic and potential backlinks.

8. Influencer Outreach: On social media, Influencers and Thought Leaders always have a strong social media presence. You can directly create beneficial relationships with these Influencers and Thought Leaders by way of collaborations. Through this arrangement, they can widely share your content or link to your website from their platforms. This helps to boost your link profile immensely.