How Best to Use Data Visualization to Engage Your Audience

Content marketers have found data visualization as extremely indispensable particularly when presenting information to a specific audience. This is the real reason data visualization is so popular among users who consume data that is presented using different data visualization tools. Additionally, marketers now know that individuals who follow visual illustrations perform a lot better than those who use text. What this means is that data visualization is a very useful feature particularly when used appropriately. Just like any other internet marketing strategy, you must be creative in the use of data visualization to make your work stand out among the huge competition.

Data visualization comes in very handy if you want to tell a great story to your target audience through the use of visuals even though not all the visuals you incorporate in your business data will attract the attention of prospects on the internet. Getting that attention is where your creativity comes in to help engage your audience better through data visualization.

You can better enhance your engagement when presenting different types of visuals to your audience through the following techniques.

Choose the Right Type of Data Visualization

Experience shows that when presenting your marketing materials using visuals, one type is usually not enough to meet all your marketing needs. For this reason, you need to choose the right format that will suit all the visualizations. Sometimes, to make your message better understood, you may be compelled to combine charts to bring out the deeper meaning of the data you are presenting. Here is how it works.
 
When comparing different categories within one measure, it is best to use bar-charts. If you want to connect different unique points and present them as a single entity, your best choice is a line-graph. You can use pie-charts when adding details to other types of data visualization.
 
Use Predictable Patterns and Layout

Human beings by nature are visual creatures due to how they process data through their eyes and their brains. Human eyes play a vital role in helping to deliver lots of information to the brain even at a quick glance. Next is to engage the human brain to correctly seek random patterns within the given data sets the eyes are seeing. This is why when the patterns displayed in any data are not random, it becomes hugely challenging for the human mind to understand the information so delivered. Therefore, if you want your target audience to easily understand the information you are putting out, you must consider applying predictable patterns and a layout they can easily comprehend. If you use a sequential method to deliver your message, it is so much better for your target audience to understand and comprehend. So, anytime you choose to use different graphs in your visualization, ensure that they are in a consistent order and offer a clear connection between different data points. Your target audience understands and connects with the marketing info better that way.

Use Text Carefully but Intentionally

By nature, the human brain can easily translate patterns and images faster than words. This is why the type of text you use in your messages can either help to improve the visualization or ruin it altogether. Crowding the entire message with bogus texts helps to ruin its visualization as well. Using text carefully but intentionally is the key to good results. Your focus should always be on applying text where it matters most and with adequate care to avoid crowding. If the text is used only to point to specific and important details about the visuals, so much the better. Positioning the text also matters a great deal. Because the human eyes are naturally drawn to the top left or right corner on the upper side of documents, it is safer to ensure you position the important view on either of these areas. This is because the human eyes are easily drawn to these areas even at a fleeting glance. This is the reason interactivity is better enhanced in this way. If you enhance interactivity in visualization, it eliminates confusing elements within the visualization. That helps to present the desired goal in a concise and more precise manner for good effects.

Use Clear Colors to Convey Your Message

It is difficult to talk about data visualization without talking colors. This is because the color you apply to visuals usually conveys a more vivid and significant message when compared to the written text. However, there is a delicate balance when it comes to balancing colors though. What you really need colors for is to use them to highlight your text messages. Excessive use of colors is however not advisable to avoid confusing and even distracting your target audience. It is best to apply initiative colors that are sensible and align well with your message. If the colors are attractive and make more sense to the target audience, they help to make it easy for them to process your data when reading through the displayed visuals. You must therefore endeavor to maintain color consistency at all times because the way you use colors in your texts directly affects the message you intend to convey to your target audience.

4 Smart Ways to Protect Your Online Privacy

To make your data safe online, you need some online privacy arrangements. These days, every business owner needs to take deliberate actions to address the many challenges facing consumer data online. One way to go is through consumer data privacy protection. Even with strong regulations against data hacking in many countries of the world, the practice is still not abating. What to do? Just find creative ways to protect your consumer data online. It is just not enough to simply resent data hacking and hold strong opinions about privacy. What matters most in the end is what actions you can take on your own to ensure your data stays private for your business. Here are some recommendations.

1. Use a Private Search Engine
 
To avoid being tracked easily online by any and every one, you can use a private search engine. The privacy of your data is better guaranteed that way. Major search engines particularly Google cannot guarantee your data privacy. You know why? Google makes money by tracking you, collecting as much information as possible on you, and then sells your attention using ads based on that. You can’t stop Google from making money can you? If you use private search engines like DuckDuckGo, you can still get great search results without being easily tracked and targeted by others. You have a better protection for your data privacy as a result.
 
2. Use a Virtual Private Network, VPN

Good examples of VPNs you can use and depend on are Express VPN or Norton Secure VPN. Online, it is possible for people to spy on the websites you’re visiting, where you’re located, and even the identification number and type of device you are using to access the internet. The most reliable way to stop these persons is the use of VPN. Most VPNs readily protect your private information from online predators. They can even make it appear to spies as if you are browsing elsewhere different from where you actually are. They are capable of disguising your internet access device as well.
 
3. Check Permissions

As many small business owners very well know, many apps and browser extensions people like to use usually come with a list of permissions that you must have to sign off on before you can start the services. Without these permissions, the services may not even work in many cases.  So, if you don’t give the required permission, it is virtually impossible for unauthorized persons to have access to your data. If you double check the permissions an app has access to, it is one great way to stop the app from accessing specific data it doesn’t have the permission to access. 

4. Manage Your Privacy Settings

This is hugely important for your privacy management. Any time you are on social media, you inadvertently leave a data trail about you on the platforms. This holds true as well on major search engines like Google. Through privacy settings, social media platforms like Facebook and Twitter for instance allow you to decide for yourself what info you choose to publicly share or privately share or not share at all. Through these privacy settings, you can limit who can find you via your phone number or email address and whether or not your profile can show up on search engines. You can also through privacy settings regulate who can see or comment on your posts and who can share your posts. What you choose to do depends on what you intend to keep private or what you want others to see and share. This no doubt varies for one business owner to another as their individual privacy settings take care of that.  

Creative Influencer Marketing Tactic: Gather, Analyze and Use Data

 If you want to succeed as an influencer marketer, one of the things you must do is to find ways to know as much as you can about your target audience particularly the behavioral patterns, trends, tastes and even expectations. The Internet is where to go to get real and authentic information in that regard. Using Analytics is also a very potent way to gather information and feed back about your target audience. Google Analytics is very easily accessible online and very influential too in the field of online data gathering. Easy access to the Internet also means easy access to credible data using Google Analytics. What matters is to be extremely curious as an Influencer Marketer.

If you are curious about how your target market will react to your new product or service, just get online and gather relevant data which on analysis will give you the right information you can rely on for your marketing efforts. If you know what you are doing, you can poll a like-minded influencer’s audience to get an early read on things. Easy one-click polls are a popular feature in Instagram, Twitter and Facebook and they are a great and reliable way to gauge interest. A note of caution! Gathering data is important but it is not as important as being able to analyze and use such data for influencer marketing purposes. Never you forget that!