Creative Influencer Marketing Tactic: Boost a Newsletter

 Every active digital marketer knows or should know what a Newsletter is. When properly used, they are a very useful marketing tool. Marketers have since discovered that Newsletter services are an interesting (and more private) alternative to public blogging and social media. This is the real reason some influencers are using them on their own or as a supplement to their web presence. With Newsletters, promotion opportunities are similar to blogs, with branded content naturally woven into the influencer’s images and copy. That is the catch, using them to effectively get your product or service out there.

Just like public blogging, there are also many options with Newsletters. Aside from all of the options, it is very important not to be overly rigid in your marketing requirements. Influencer marketing works best when brands can be mentioned and promoted organically. This is the view of many experts in digital marketing. For real effects, it is best to establish permissions, goals and brand assets, then allow influencers to work their magic, whatever the medium. In the end, there are plenty of ways to go beyond the blog to hit your specific key performance indicators. Newsletters come in very handy as one of those very effective ways.

Creative Influencer Marketing Tactic: Gather, Analyze and Use Data

 If you want to succeed as an influencer marketer, one of the things you must do is to find ways to know as much as you can about your target audience particularly the behavioral patterns, trends, tastes and even expectations. The Internet is where to go to get real and authentic information in that regard. Using Analytics is also a very potent way to gather information and feed back about your target audience. Google Analytics is very easily accessible online and very influential too in the field of online data gathering. Easy access to the Internet also means easy access to credible data using Google Analytics. What matters is to be extremely curious as an Influencer Marketer.

If you are curious about how your target market will react to your new product or service, just get online and gather relevant data which on analysis will give you the right information you can rely on for your marketing efforts. If you know what you are doing, you can poll a like-minded influencer’s audience to get an early read on things. Easy one-click polls are a popular feature in Instagram, Twitter and Facebook and they are a great and reliable way to gauge interest. A note of caution! Gathering data is important but it is not as important as being able to analyze and use such data for influencer marketing purposes. Never you forget that!

Creative Influencer Marketing Tactic: Engage a Brand Ambassador

 In these days of Internet, Social Media and Television, news travels extraordinarily very fast and celebrities are easily created and promoted or at times even hyped around the world. Sports and entertainment industries somehow get to provide the bulk of the celebrities we see around us. For some fee or even pro bono depending on the product you want to promote, you can engage brand ambassadors to help push the product using their celebrity status. Engaging Brand Ambassadors can really be some very good influencer marketing tactics if expertly matched with a product or service.

Field experience has shown that Influencers can make perfect brand ambassadors at events like trade shows or conferences. They can participate in trade show booth appearances, host branded parties or receptions or simply attend with the goal of boosting brand engagement by posting photos, videos and commentaries about the event. Brand Ambassadors seen publicly using or endorsing a product is really good as influencer marketing and the results are quite good for most brands.


 

Creative Influencer Marketing Tactic: Plan a Social Takeover

 These days, there is a real and sometimes very aggressive crowd in the digital marketing world. To survive therein, you need some creativity because if everyone is doing the same things, they inevitably get the same results. To succeed as an influencer marketer, hunting with the Joneses is just not good enough. That is where creativity comes into the mix. One such highly creative move is to plan a social takeover which is somehow becoming popular.

Such move is for a brand to have an influencer temporarily take over their social accounts, which can coincide with a promotion (driving sales) or designed to boost engagement in brand follows and shares. That tactic is what many experienced influencers are really very good at. How do they do it to get results? Simple! They typically hype the takeover from their own social accounts, building trust by association. Both influencer and brand can benefit from this type of collaboration. How? The brand gets exposed to new audiences while the influencer gets the credibility of being publicly valued by the brand. In both scenarios, it is a win, win situation. The brand owners and the brand influencers are the happier for it.

Creative Influencer Marketing Tactic: Contract Content

 As an influencer marketer, you may not be a good content creator yourself but you can get others to do it for it. Blogging is all about content, good, current and relevant content and that takes some work. If you can’t do a good job of it yourself, not to worry, there are many professionals out there ready and available to do it for you. Many influencers are available to hire on a freelance basis to produce signature digital content on a brand’s behalf. Keeping up with the constant need for new, engaging branded content is sometimes not achievable with internal resources. 

That makes it imperative to bring in influencers to help with photography, writing and videos. The more the merrier and the sky’s the limit. If you hire a good influencer with credible online reputation, they can cross promote any resulting material from their working for you in their own platforms. That becomes an added bonus which inevitably helps to greatly increase your own reach. That scenario to me looks very exciting if you factor in the resultant effects.

Creative Influencer Marketing Tactic: Sponsoring a Podcast

 Sponsoring a podcast is another very effective influencer marketing technique. Podcasts have become mainstream entertainment, with influencers and YouTube stars joining the ranks of those producing this immersive audio medium. Advertising breakthroughs are a common option for sponsorships, or the episode could organically mention a product or service as part of the topic. For instance, a parenting podcast can be focused on outings with baby sponsored by a stroller brand.  One great influencer marketing technique no doubt!

Marketing experts have since discovered that the podcast listener tends to spend more at the grocery store on a weekly basis than the average shopper. That by all accounts is a very interesting discovery. This is because this audience typically spends more, getting your message in front of these consumers is a must. If you sponsor a podcast, you are inevitably getting the attention of persons who spend more in grocery stores not just as mere visitors but active shoppers. That does a lot for the brand you are promoting.

Creative Influencer Marketing Tactic: Go live

 Even though blogging is still a very popular influencer marketing technique, many marketers go creative nowadays.  Many of them decide to go live these days as an additional very effective influencer marketing technique. That is the real reason many brands are embracing it. That is why Brands now sponsor an influencer’s live feed on social platforms, including Instagram or Facebook. Livestream collaborations can take many forms -- real-time product unboxing, Q&As, fashion haul try-ons, cooking, activity and destination promotions, behind-the-scenes footage at events. In all these and for effects, brand mentions are creatively included throughout the broadcast. This option can be particularly well-suited for brands with initiatives they're not always associated with. Take for example, a food brand that has a charity they want to promote. The charity promotion draws a sympathetic and curious audience while the audience inevitably gets to see the brand promotions. It works well and the results are very good.