Creative Influencer Marketing Tactic: Sponsoring a Podcast

 Sponsoring a podcast is another very effective influencer marketing technique. Podcasts have become mainstream entertainment, with influencers and YouTube stars joining the ranks of those producing this immersive audio medium. Advertising breakthroughs are a common option for sponsorships, or the episode could organically mention a product or service as part of the topic. For instance, a parenting podcast can be focused on outings with baby sponsored by a stroller brand.  One great influencer marketing technique no doubt!

Marketing experts have since discovered that the podcast listener tends to spend more at the grocery store on a weekly basis than the average shopper. That by all accounts is a very interesting discovery. This is because this audience typically spends more, getting your message in front of these consumers is a must. If you sponsor a podcast, you are inevitably getting the attention of persons who spend more in grocery stores not just as mere visitors but active shoppers. That does a lot for the brand you are promoting.