Even though blogging is still a very popular influencer marketing technique, many marketers go creative nowadays. Many of them decide to go live these days as an additional very effective influencer marketing technique. That is the real reason many brands are embracing it. That is why Brands now sponsor an influencer’s live feed on social platforms, including Instagram or Facebook. Livestream collaborations can take many forms -- real-time product unboxing, Q&As, fashion haul try-ons, cooking, activity and destination promotions, behind-the-scenes footage at events. In all these and for effects, brand mentions are creatively included throughout the broadcast. This option can be particularly well-suited for brands with initiatives they're not always associated with. Take for example, a food brand that has a charity they want to promote. The charity promotion draws a sympathetic and curious audience while the audience inevitably gets to see the brand promotions. It works well and the results are very good.
A published Author, Blogger, Marketer and a Small Business Consultant who loves the outdoors no end. I have been involved professionally in Internet Marketing since 2013.