As an affiliate, you can earn more commissions if you are familiar with the Pareto principle. This is generally known as the 80/20 rule. This rule says that 20% of your work will be responsible for 80% of the results you get. So, if you are familiar with this rule and you apply it in your affiliate marketing activities, it can help you to make a lot of money by way of commissions.
So, if you really know your target group and your ideal customer, marketing well to them is a given. Knowing them means you know what they need and you can actually offer it to them. If customers get exactly what they need, they buy more. It is quite easy to sell if customers really need the products. How then can it be easy for affiliates to really know their audience aside from familiar demographics? Marketers are expected to solve problems so you must factor in how best to solve customers’ problems.
To better solve the problems of your audience as a target group, you must attempt to know the following about them.
• What are their dreams?
• What are their desires?
• What are their goals?
• What are their problems?
• What are their interests?
• What are their questions?
If you really know these things well enough, you know where and how to find your audience. You can then easily sell them the product you are promoting as the right product to help solve their problems. Knowing your audience well and what it wants becomes the key to earning more commissions. You obviously do not need any special skills to get this done as an affiliate. The following simple options can be of help in that quest.
Consider Yourself First: Well, just like you are also part of your target audience. You can promote something you are interested in. From it, you can relate well with the problems, questions and the goals you had from experience.
Interact Live: This gives you the opportunity to connect with people in your target audience and to relate one-on-one with them. This helps to solve problems faster and quicker. You also benefit from the best insights to your target group.
Search Social Forums: Forums are a place where people of the same community communicate and ask one another questions. Social media is a particularly very good place for this. This is the perfect place to find out, what people really need to solve their problems.
Research Market Surveys: Surveys are great way to get a lot of accurate information within a short period of time. You can therefore research surveys about your niche/product/ topic and use it to understand your target audience.
Peep into what Your Competition is doing: By doing this, you get very valuable information to enable you stay competitive. You can take a look at their ads, landing pages, channels of promotion, preferred marketing methods, etc. This info will help you to know what your competition is up to and how they are addressing similar problems. That is information that can help you to emulate them or even improve on what they are doing.
Last Line
All told, knowing your audience well as your marketing target is one huge key to making a lot of money from earned commissions in affiliate marketing. If you really know your audience well enough, you’ll know where and how to find them. If you do, you can easily sell them the product you are promoting as the right product to help solve their problems. That translates to more commissions the more of the product you sell.
