Blogging: Blogging is readily the most popular form of content marketing. It simply involves posting articles and valuable information about products and consumer experiences on your website and on a regular and consistent basis. You can have a good and beneficial blogging strategy if you get the assistance of online tools. Some of the best tools available for this purpose and effective on social media are Trello, Google Keyword Planner, Buffer, TweetDeck, Canva and MailChimp.
Marketing Technology: As digital marketing is evolving, so are the tools to enhance its operation. Depending on your type of business, you can deploy these IT tools to help out even in your multitasking operations. Technically, some of the best IT marketing tools currently available to marketers are Tracking software, HubSpot CRM, Zoho CRM, Online Advertising Tools, AdStage and HubSpot Ads.
Social Media Management: Marketers can effectively deploy social media management tools to expand their customer portfolio. Good social media management IT tools available out there includes, Hootsuite, Sprout Social, Buffer, Agora, Pulse and Sendible.
Website Promotion: Website promotion function is an integral part of webmaster management. What gets to a website and is effectively shared all over the web can contribute immensely to site promotion. That requires skills and the requisite knowledge of what works where and what doesn’t. Proven marketing techniques that can enhance a good site promotion are Social Media Marketing, Guest Blogging, Content Marketing, Email Marketing, Google My Business GMB, and Online Communities.
Search Engine Ranking Tool: This is a very effective tool that offers marketers a complete set of options for comprehensive website auditing, backlink growth, competitor analysis, website ranking, keyword grouping and suggestions. It is a cloud-based platform for Search Engine Optimization, SEO.
Search Engine Optimization, SEO: Content positioning in Google SERPs is crucial in the ranking of websites and consequently organic traffic. It determines the quality of websites on the internet, the reason it is an excellent social media marketing tool. If you market content about your products on very popular social media platforms like Twitter, LinkedIn, Facebook and Instagram, your business benefits from the high positioning these sites enjoy from Google. These benefits translate to increased traffic flow, more leads, customers and even sales.
Search Engines: Any good marketer ought to know how to spread commercial information strategically in search engines. If he does, his business benefits from the huge data flow through search engines. The best-known search engines for now are Google, Bing, Yahoo, Baidu, and Yandex. Google alone accounts for around 60% of online data traffic making it the largest search engine so far.
Interactive Video Storytelling: As most marketers very well know, designing, creating and disseminating videos with informative and interactive content is an excellent strategy to convert users into leads and customers. The best IT tools for video creation and editing include PlayPlay, Powtoon, Animoto, Magisto, Wave Video and Videoshop.
E-commerce: This is the new popular way to do business online in this age and time. Brands can now take advantage of professionally run e-commerce portals to expand their business and grow their brand. Presently, the most popular e-commerce platforms are Strong Future International SFI, ClickBank, Amazon, eBay, Magnet Monster, Unbounce and Omnisend.
Web Design: IT professionals will tell you that web design is one of the most complex tasks requiring high technical skills to create good digital visual structures. The reason it is a business for skilled webmasters. IT tools that are handy to use in web designing are, Google Web Designer, Adobe, WordPress, InVision Studio, Photoshop and ProofHub.
Really Simple Syndication, RSS Feed: This is an XML format designed to distribute content seamlessly on the web. RSS feed is an excellent automation code to widely broadcast content on the web. It is a great marketing tool which you can use to massively send frequently updated information to subscribed users interested in your products.
