How Small Businesses Can Improve Their Social Presence

If you are a small business owner and you are not on social media, you are losing out on your social presence. With over 4.5 billion active users on social media, it is one place you cannot afford to be out of if you know what’s good for your business. Without social media, when you create a blog post, you may not be getting enough likes and comments. For someone who is keen on promoting a business, that scenario can be depressing. Communication/interaction is usually a two-way street on social media. So, if you want to create meaningful and authentic customer opportunities to interact with you, social media is where to be. It directly helps your business to increase its social following and even reach its target audience much better. That helps its social presence the more. If however you believe your social network is good enough, you can take a step back, identify and analyze the exact areas that may require more of your attention. That is quite like getting your priorities right, that is, and working a bit smarter.

If you want your small business to improve its social presence, pay more attention to the following.

Deliberately Seek to Build Relationships

All business is about human beings and being human enough in all your business dealings helps to build lasting and mutually beneficial relationships. On social media therefore, your priority should be to build relationships and not just followers. It is a huge mistake on social media to present your business without personality. People are more curious to know about the personality behind your business than what the business is promoting. When dealing with any business, people want to feel they’re dealing with fellow humans instead of unfeeling robots because they want to build relationships. Therefore, human presence on social media has become an important expectation among many followers. With photos and bios of the vital team behind your business well known on social media, it helps to enhance personalization with your social media followers. That translates to building the much-needed connection and social presence. This is why the followers who regularly interact with you and your content are by far more valuable than those who totally ignore you.

Make a Firm Commitment on Social Media

Making a firm commitment on social media may be hugely challenging but it is worth the while. Having a solid social media strategy is one way around the challenges. Explore all ways to prioritize social media in your marketing activities. You can start by choosing your platforms carefully, establishing your goals, structuring your content calendar, selecting your social media team, and automating your social media strategy as much as practicable. You must however be sure your social media strategy matches your goals then set metrics to measure your success. Jumping from one social media platform to another is not helpful. Carefully select the platforms that can directly help you to build your social media presence then work with those platforms. What should always be at the back of your mind is how to leverage these platforms to help your business with with customer retention, brand awareness, lead generation, and consequently more sales.

Choose Only Relevant Platforms

In recent years, social media has grown exponentially. The platforms together with their in-house marketing tools have managed to develop some kind of specializations. How then do you know which platform(s) to work with? That depends on relevance to your type of business particularly as they relate to your audience and business goals. This is besides the fact that their huge popularity is good for most businesses. With over 4.5 billion active users spread among the very popular platforms like Twitter, Facebook, Pinterest, Instagram, LinkedIn and others, you have some choice options available to you. Taking a hard look at your business, your business goals and your success metrics, knowing what roles these platforms are capable of playing to help you out based on their peculiarities and in-house marketing tools, you can decide to make your choices based on their relevance. You can build your social presence much faster, if you have the right social media strategy and you are using the right social media platforms for your business.