Content Marketing Tools that Get Quick Results

Content marketing is a digital marketing strategy that involves creating and promoting any marketing content online. Marketers use content marketing primarily to generate brand awareness, increase social media following, increase website traffic, and ultimately to generate customer leads and sales. A good content is one that is educational, engaging, informational and even entertaining. Such good content helps marketers to attract traffic, get leads and customers. Practical examples of the types of content tools used by content marketers are e-books, blogs, online courses, infographics, case studies, how-to guides, glossaries, industry news, videos, images/graphics and banners, podcasts, and webinars. Digital marketers try to capture the attention of their target customers by publishing these content tools on their business websites, promoting them through social media, through email marketing, SEO, and even paid ads.

As pointed out by experienced marketers, some of the most popular content marketing tools that get quick results are:

Video Marketing: The use of videos online is hugely popular and widespread among marketers because it gets quick results particularly when promoted on social media. Many popular social media platforms such as Facebook, Twitter, LinkedIn, TikTok, Snapchat and Instagram encourage video content on their platforms. Now, videos are so important on YouTube that it has become the second most popular search engine after Google. Many shoppers now use it to find information about all kinds of products. Many rely hugely on YouTube product reviews to make their buy decisions.

Blogging: This is readily the most common content marketing tool among digital marketers. A good blog content spiced with relevant keywords for SEO helps to generate organic search traffic to business websites. If you blog regularly by writing articles in your business niche with informative content, it helps to demonstrate and firmly establish your industry expertise in the eyes of your readers. Blogs are very useful content marketing tools that have proved successful for creating some impact for increasing sales revenues. This is more so for products where customers can read reviews and write comments about personal experiences through blog feedback.  

Infographics: Infographics are a form of visual content designed to educate people. They often use charts, images, numbers, and minimal text, to communicate information quickly and clearly and give an easy-to-understand overview of a topic. The reason they tend to attract readers attention better and faster at giving out very important marketing info quickly. They get good results too just like videos.

eBooks: These are a long-form content type designed to inform and educate readers. They are similar to blogs in many respects except that they give more details in espousing a subject matter as well as the expertise on the subject. On business websites, eBooks find use as token gifts to get sign ups. That way, they serve as efficient lead magnets to collect the contact details of people who sign up to download the eBooks. That helps the marketer to build up a credible and reliable prequalified email list quickly. Every sign up thus represents a potential customer if followed up with appropriate emails from the marketer.