Here are seven proven ways you can rely on to grow your service business online.
1. Know Your Target Clients/Customers
No doubt you know the service you are rendering. By knowing your clients/customers, you can serve them better. Knowing your clients/customers well enables you to draft and send the right marketing messages online. If you are able to define them well enough, know their needs through certain characteristics, features, and other salient facts about them, you then determine how your service business will fit them. The better you know them, the easier you’ll find it to reach out to them, with the right marketing messages, through the right channels and the right way.
2. Have a Well-Hosted Website
It may surprise you to know that these days, when people want to look for a service business to engage, their first point of call is usually the internet. They first search online for local service businesses near them or in their locality. That is the reason an authoritative website comes handy. Such website helps to provide online, your detailed service business information which includes the types of service(s) you offer, how you offer them and any other useful content information. The website helps to support your brand, reinforce it and grow it online by providing a smooth and intuitive user experience to all visitors. That is good for business no doubt.
3. Build Your Brand
Most online marketers are always in the business of building their brands in perpetuity. Service businesses are no exceptions. Fact is, there are thousands of service businesses competing for attention online and your potential clients/customers know this. They know they always have lots of these businesses to choose from. That is why you must always stand ready to provide strong reasons why your brand is preferable to others. Doing so helps to secure good patronage for your brand if you position it well enough. So, you must consciously build your brand online. Building your brand simply means familiarizing your potential customers with your business as distinct from all others in its niche. If your service business is well branded, that will help to distinguish it from the other service businesses. Good branding helps to give your service business a friendlier, more recognizable and memorable outlook. Online, you can better help that by choosing unique brand colors, logos and fonts for your website displays and content. Somehow, these help to enhance your online presence by creating a consistent image for the consumers of your service to see and easily remember.
4. Create a Blog
Every service business needs a quality blog for the sole purpose of attracting more potential customers to its website. Marketers have discovered that blogging is one of the most important segments of a successful content marketing strategy. It helps to attract the much needed organic traffic to the website. So, if as a service business marketer you want to attract organic traffic to your website, all you need do is to create a quality blog. Regularly populating the blog with educational, informative and even entertaining content is one great way to grow its readership. You can through your blog answer trending and burning questions, become an authoritative resource for service delivery information to interest and excite your customers and potential customers. Marketers that are able to use their blogs to discuss versatile topics, share useful info about their business niche, publish tutorials, how-to posts, tips and tricks posts, case studies, statistics reports, and similar informative content tend to get a very good online attention and exposure. That helps with good organic traffic and increased business.
5. Get on Social Media
These days, the power of social media is no longer in dispute when it comes to promoting a business and reaching out to new clients/customers. Aside the huge popularity and ease of use of many social media platforms, they also offer different unique options to businesses. Your task as a service business marketer is to carefully search for and choose which social media platforms your target clients/customers are most likely to use. That is where you can successfully pitch for them to get the best results. For a growing service business, it is best to consider the most popular of these platforms such as Twitter, Facebook, YouTube, TikTok, LinkedIn and Instagram. You can easily use these platforms to promote your website, blog content, promote your services, introduce your team, personalize your business, communicate/interact with your clients/customers directly, and monitor their interest in your business. Smart marketers can use social media to have a direct link to potential clients/customers and an opportunity to show them why it is always a great idea to choose their service business.
6. Monitor Your Competitors
Whatever service you are rendering online, always have in mind that there are probably thousands of others out there doing about the same things. To get noticed from this crowd, you must invest in a strong online presence through a deliberate online marketing strategy. Even if most of your competitors may be doing the same things, if you do these same things differently, it can give an edge. You can only get that edge if you endeavor to monitor very well what your competitors are doing and how they are doing it. From the information you gather from these efforts, you can design your own unique strategies to help stand your business out distinctly from the rest of them. That is what helps to give your service business an edge. You can easily monitor the activities of your known competitors from what they do on their websites, social media handles, their blog content, their types and channels of communication, their promos, pricing, guarantees/warranties and from any other online activities of theirs you can easily monitor.
7. Market with Email
Email marketing may be “old school” but, it is still a great strategy to promote a service business. Email marketing is particularly very effective to specially market to segmented audiences, creating and building brand awareness as well as increased customer engagement. Emails are great for breaking news, announcing new business additions, promos, sending newsletters, e-books, and price adjustments to specific audiences. Emails allow marketers to send personalized marketing messages that tend to make recipients of such messages feel like the marketer is writing to them specially. Many of such personalized messages usually get the desired results for the business.
