Granted you already know how to use Pinterest, here are some techniques/tips to help you make money on the platform.
Create a Business Account
This is the first thing you must do if you want to make money on Pinterest. You’ve got to have it before you reach out to others to do business on the platform. By the time you open a business account, you can then reach out to any brands for cooperation, affiliation, partnerships, affiliate links, and such like virtual space business engagements. The good news is that on Pinterest, business accounts are free. Not only that, they give you free access to on-site analytics and some other necessary assistance to help your business.
Create Eye-Catching Pins
The marketing power of Pinterest depends hugely on its visuals. It is practically a visual marketing tool. Therefore, for the pins you create to be useful as powerful marketing tools, they definitely need to stand out, be eye-catching and to look really professional. If you do not have the requisite skills to create digital images yourself, you can use an online free tool to create high-quality images for your pins. One of such free tools that readily come to mind is Canva which I recommend for you because it is also useful for creating flyers, invites, business cards, etc. etc. Canva is one free tool that is super-easy to use. On Canva, there are lots of free designs which you can edit with your own texts and images and you come out with beautiful eye-catching images for your pins.
Use Tailwind to Schedule Your Pins
Tailwind is a marketing app you can use to schedule your pins on Pinterest. It was created specially to be adapted for use on Pinterest and Instagram. It is however not a free app to use. With a small monthly rental fee of less than $10, Tailwind can help you with analytics and to promote your pins. It does really well at helping you to create a pinning schedule for your pins.
Relate with and Interact with Other Pinners
You can interact and relate well with other pinners if you routinely pin other people’s pins, click their follow links, etc. This is because Pinterest is not just a social media platform, it is also a very powerful Search Engine. Relating with other pinners in reciprocal manner is an overall best practice on Pinterest and it gives the best results. Depending on what your interests are and what you are looking for, you are always at liberty just as in some other social media platforms to “unfollow” any persons you are following if you are not comfortable with the stuff they post that shows up in your feed. That is a clear exercise of your right of freedom of association/interaction which social media guarantees.
Install a Press/Media Kit
Having a press/media kit on your account on Pinterest is one of the easiest and smartest ways to tell other people what you can offer their business. Media kits have an uncanny and very attractive way of telling potential partners key facts and statistics about your blog, business, or Pinterest following. If you choose to use Canva to create your Press/Media kit, be sure it gives out at a glance, a short bio about you and your business, a list of the services you are rendering, number of impressions and/or following on your account and some summary information about your audience. That is what makes the kit a very powerful marketing tool.
Optimize Your Pins to make them Searchable
Like Google, Pinterest is also a very powerful search engine. So, to make your pins easily searchable, you must optimize them with specific keywords relevant to your business niche. It is advisable to always start by looking at the pins that pop up in the top of your feed. They help you to easily get what you want when they start popping up as soon as you start typing in the keywords for a search. What pops up shows you what people are currently searching for on the search engine same way you use other search engines like Google. It easily gives you the information you really want.
Be Transparent and Honest About Your Partnerships
Just like in any other business arrangement, transparency and honesty are very helpful when doing virtual business. On Pinterest, if you are using affiliate links or partnering with brands in any capacity, you have to let your audience know. That is transparency. The platform itself is very finicky when it comes to regulating the activities of its platform users. Read and understand the rules of engagement well to avoid being penalized regularly or even outright ban.
Pay Attention to Regular Changes on the Platform
Pinterest habitually makes changes very often maybe because it is still developing. It has changed a lot since it was launched sometime in year 2010. It is advisable to always pay attention to and to act in accordance with these regular changes particularly as they affect your ability to earn money on the platform.
Strictly Follow Pinterest’s Guidelines/Best Practices
This is a given. If you want to be a good partner to Pinterest, you must play according the rules. Respect the platform by following their Community Guidelines as prescribed and revisable from time to time. Good luck!
