Lead Generation Strategies to Boost Your Sales Revenue

In digital marketing parlance, a lead is any person/entity expressing interest in the product/service you are marketing. Obtaining such persons/entities by deliberate marketing efforts is lead generation. Marketers acquire leads to grow their customer base by way of leads, conversions and sales. More sales in your business directly translate to a boost in your sales revenue. So, to generate more sales, you must deploy effective strategies to get more leads and eventual conversions. Following are some of the best lead marketing strategies you can deploy to get more leads for your business.

 

Compile a Buyer Persona

A buyer persona is like profiling the individuals you want to target with your marketing messages who may be interested in buying your products/services. If you use the right parameters and segmentation, you can have the right insight into the prospective buyer's needs and wants. You can have an insight into their specific purchasing attitudes and the criteria that can drive them to purchase your products/services. If you have these vital insights of your products/services buyers' persona, it becomes easier for you to create actionable and efficient lead generation strategies. With this persona in mind, you can easily fine-tune all your marketing efforts/strategies to resonate well with the buyer who wants and needs the products/services you are offering. That way, you can get more leads, conversions and sales.
 
Enable Sales Chat Feature on Your Website

Communication is really key to successful marketing efforts in this age and time. If this communication is instant and two-way, so much the better! When visitors take advantage of the chart feature on your website, it is easier for you to deal with them real time, address their concerns instantly and eventually convert them to leads. The presence of a sales chat feature on your website can easily turn ordinary visitors into leads because they can talk to you to know more details about the products/services you are marketing. With chat features like Skype for instance, visitors are easily at ease knowing they are talking to “someone.” With AI like Chatbots, you can have a 24/7 chat feature that helps you to maintain a great customer experience no matter what time of the day or night customers are on your website. These chat features are inevitably handy to help you to nurture your website visitors and convert them into leads and customers. The more leads and conversions you get this way, the more sales you make.

Rev Up Your Content Marketing Efforts

Content remains king in digital marketing particularly for ecommerce business owners. When links to products are embedded in content and promoted widely online, they help to get traffic and clicks back to products on the ecommerce website. The best content is content that is highly informative and impactful. If such content is optimized with the right keywords, it attracts the attention of search engines. Search engines like to go for optimized content, rank it higher in their SERPs and send organic traffic to it. Without good content, your website cannot reach the top search results whenever an Internet user keys in a search. The more good content you create on your website therefore, the more traffic it attracts and the more leads it gets. When your web visitors like your content, they stay with it, read it and may eventually subscribe to your products/services. When the traffic to your website leads to sales, it helps to boost your sales revenue. That is what good content helps to enhance.

Collaborate with Influencers

The advent of social media has really made influencer marketing popular. Influencers are celebrities in the online world particularly social media with huge audience and at times fanatical following. If you partner with and collaborate with influencers, they can help talk about your products, try them out, endorse them and even recommend them to their huge audiences. They can even serve as affiliate marketers to your products and earn commissions on the sales they generate or earn discount codes on your products. That way, influencers can help to promote your products/services, bring in more leads and eventual sales. Most influencers are known for constantly creating a buzz and hype in the online world. This can have a very positive effect on the products/services they are helping to market. This celebrity buzz can help to drive interest to your products/services. That translates to leads and sales for your website.
 
Task Your Current Customers for Referrals

If you want to task your current customers for referrals, there are some marketing strategies you can deploy to help turn them into a good source of leads. This is because there's no one better to ask for referrals than your current customers. Your customers already know your brand, they are delighted with it and are thus in the best position to refer others to the brand. For this reason, you can directly reach out to your customers tasking them on referrals. This you can induce with incentives like discount codes, coupons, or thank you gifts for each referral they send to you. You can also encourage your current customers to send new referrals to your business by giving them a warm follow-up and thank you message after each purchase. Doing this routinely can help you to generate more leads through customer referrals.  

Best Ways to Generate Leads for your Online Business

The need for leads generation in your online business is to boost sales even though the process can be a bit tricky. It is usually a step-by-step process that requires resource planning and investments that you must decide upon at every stage. For best results, you must be able to leverage as many online digital channels as possible to generate good leads. No matter the size of your online business, these here lead generation tactics can help your business to grow. If you follow these tips, they’ll help you to generate the right leads to grow your online business.

 

Optimize your Digital Presence

Optimizing your digital presence is a perfect way to maintain and grow the virtual presence of a business and attract leads to the business. This is one of the best ways to get leads to your business. Optimization is a technical way of using selected keywords on your content to attract the attention of search engines. Through this SEO effort, search engines particularly Google will rank your website higher in its SERPs. That means more organic traffic and consequently leads. Therefore, one of the best techniques to generate leads online is to keep up with ever-evolving Google Algorithms. This you can do by applying the latest SEO techniques to the content published on your website.

Effective Email Marketing

If properly deployed with effective segmentation and automation, email marketing is a great way to generate leads online for free. As most digital marketers very well know, email marketing remains one of the most effective ways to make people aware of your brand and services online. By deploying emails to drop customized newsletters, promotions, event notifications, and generally create awareness about a product/service, business owners easily generate leads extensively through these activities. If you craft your emails to be short and crisp, carrying the right intro and marketing purpose, having good aesthetics particularly good photos/graphics/images, making sure to include the right CTAs, and launched extensively in a well-planned and executed marketing campaign, they tend to generate more and better leads for a business. If you package your emails in regular newsletters to your email subscribers, it is a good way to grow your brand reputation and consequently generate more leads for the business. Widely sending cold emails is quite useful to help improve your chances of getting leads and converting them into sales/revenues.

Guest Blogging

Blogging is a fantastic content marketing activity business owners can always take advantage of online. That is exactly why guest blogging is one of the most creative ways to generate leads for a business. Guest blogs are done to promote the website content of a business with the help of other blog websites. Technically, guest blogging is the process of publishing your blogs by mutual arrangement and agreement on other websites besides yours. You must be generally good and recognized as a good blogger to effectively pull guest blogging off. If you are good at it, you can publish your blogs on third-party websites mostly for free to get traffic and leads and at times even through paid guest blogging services as well. Depending on the blogging conditions of the third party guest blogging website, you may be allowed CTAs on your blog posts. Such CTAs in combination with catchy blog titles and high quality and informative blog content, can be really great for leads generation and conversion rates. 

 
Build and Grow your Presence on Social Media

With about 4.6 billion active users worldwide, social media has gradually become one huge market out there online. The most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube and the likes are platforms business owners now take advantage of to generate leads and sales. These platforms also have unique in-house tools to help business owners market and grow their businesses through leads generation and effective sales pitches. How do business owners take advantage of social media? This they do by consistently posting highly informative content on the platforms and sharing it widely. Business owners who have a large following on social media platforms benefit from viral sharing of their content, higher engagement with the content, and increased feedback. These activities are great for leads generation.

Work with Social Media Influencers

Working with social media Influencers through Influencer collaborations is one of the most effective ways online businesses generate leads and convert them into sales/revenues. The rapid growth and wider popularity of social media platforms has thrown up social media Influencers. These are persons who have very large following on social media platforms. Their activities play a huge role in influencing the behaviors of their followers. Business owners who are able to collaborate and work with social media Influencers tend to benefit immensely from the activities of these Influencers. Influencer activities are a great way to get leads for a business. Business owners can arrange this collaboration based on their niche business and the type of content that suits their business. If you create content in form of how-to videos, Influencers can help endorse these videos, recommend your products to their huge following or craft content for them with links to your product. Through these activities, Influencer marketing is also considered one great way to generate leads.
 
Ask for Reviews and Customer Testimonials

If you have a bit of experience in Internet marketing, you’ll know how great customer reviews and testimonials can be in leads generation. This is why most business owners directly ask for customers’ reviews and testimonials. These testimonials play a very huge role in helping to create a positive image of your business on the minds of people who come across and read reviews about your business. Business reviews are the first things potential customers, financiers and potential business partners rely on to gauge the reputation of your business. In the Internet world, reputation matters a lot to build trust along the way. It is smart marketing therefore to ensure that good reviews are easily visible on your website and with more clarity to create positive images in the minds of whosoever gets to read them. This is why reviews and testimonials are also top creative ways to generate leads for your business. Reviews and customer testimonials are particularly very useful to build the trust factor for a business. This helps the business to attract a great percentage of leads.

Use Referrals to Attract Leads

Referrals are usually quite suitable for already existing customers and affiliate marketers to invite new customers. It is a highly effective lead generation technique. Referrals are also considered one of the most trustworthy and effective ways to attract engagements. Participating referrers and affiliate marketers are usually in it for a benefit. Such benefits range from commissions, discounts and exclusive coupons which the referrers earn when they generate sales, sign-ups and leads.

Organize Webinars and Seminars

When properly used, webinars and seminars are also very effective to pass important information or even educate a large group of people. Business owners effectively use them to market products/services. If they are advertised well advance and with attractive packages, webinars and seminars can be very effective to educate potential customers about the products/services on sale. They are thus helpful to attract potential customers who became leads courtesy of the webinar/seminar. Technically, social media platforms, video conferencing apps, and many more of suchlike tools are quite helpful in creating and organizing webinars/seminars. They’re very good lead generators as a result. Seminars and webinars are in a class of their own. They are very effective lead generation strategies that help make potential customers aware of brands and products in the market.

Summary

Generating leads for a business takes time and proper planning using the right techniques and marketing channels. The foregoing techniques are very handy to help your business generate leads. If you fail to use the right techniques to generate leads, you risk wasting your time and resources on a merry-go-round without tangible results. Lead generation is hugely important to help stimulate your business growth. Therefore, taking positive and deliberate steps to generate leads is good for your online business.