Real Benefits of Blogging for Small Business

 The bottom line is always exposure, business exposure. That’s what every blog does for a business. Thus blogging has become one of the most desired and effective forms of marketing strategy, which provides ample scopes for online exposure of any small business. It is one of the most effective ways to promote your small business because it helps small businesses to easily develop their brand awareness among blog readers. This comes about by regularly providing them with relevant and quality content through blogs. In terms of costs, blogging is one of the cheapest ways of driving targeted visitors towards any small business websites resulting in the much needed inbound marketing which small businesses really need to boost sales conversions.


 
Here are more specific benefits of blogging. 
 
Helps Business Reputation

Blogging is a highly innovative way to show your business to your audience. By attracting their attention, you then build trust by providing them regular, relevant, unique and high quality content through your blog posts. If the informative content you provide helps to adequately address customer needs and solves problems for them, you easily gain reputation for your small business. Your customers will just keep coming back.

Easy Connection with Your Brand

When customers get to like what you are putting out there through your blog, they connect. What the blog does is to provide a very unique way of showcasing your small business before your audience.  When people become aware of your brand, if they like it and find it suitable to meet their requirements and needs, they cement the link to become your permanent customers. That’s a great benefit to the business.

Helps to Boost SEO

When your blog becomes popular with search engines, it is easy for it to attain SEO, Search Engine Optimization on the search engines. SEO sends the content high up in the rankings of search engines which helps the blog to get good organic traffic. With fresh content added regularly, your blog can easily beat its competitors to it in search engines results pages. That helps to provide the support for improving your website rankings and driving in targeted traffic.

Enhances Sharing

Easy sharing somehow readily helps blog popularity. With easy sharing of your blog, your business achieves reputation and credibility as a result. A blog is readily one of the easiest ways to create opportunities for sharing vital information with others. The easier it is to share this information, the more the popularity of the business. Most blogs can now be shared easily with free Internet marketing tools like emails, social media networks and the likes. All these help to build quick popularity and reputation.

Building Important Relationships and Engagements
 
Every business is all about building and maintaining relationships. Blogging allows for connecting with people in many and varied ways. With easy two-way communication, you can engage your blog readers in conversation as a way of building trust. Most blogs allow blog readers to make comments and ask questions at the end of every post. With that, you get good feedback on your ideas which you can respond to as a way of building great and beneficial relationships. By promptly responding to their comments and feedback, you can develop a good rapport with them. That allows you to get a credible insight into their needs, concerns and choices. A great business relationship is thus enhanced.


 

How Internet is Impacting Our Relationships

 Have you heard the news? The Internet is here and it is daily impacting any and everything in our lives. No doubt the rapid advancement of the Internet has created unmistakable and significant changes in our everyday lives. It now directly impacts almost everything we do. These are everyday things like making travel plans, ordering a pizza or even starting a romantic relationship. The Internet unmistakably affects how we communicate and how we learn about global events and trends.

Here now are the 3 direct ways the Internet impacts the most significant aspects of our everyday lives and living.

How We Communicate

You may have noticed the ease with which we now communicate with ourselves all over the globe but may not have realized that the Internet makes it possible. The rise of mobile communication, especially through smart phones, means that most people have constant access to the Internet. People are no longer tied to desktop computers only. It is far easier now to get online almost anytime and anywhere. That alone has created noticeable impacts on how we celebrate our personal life events. Getting online these days enables you to chat with, talk to, learn or even teach real time and live. Your connectivity is instant, live and direct with anyone anywhere in the world irrespective of location or distance. Thanks to the Internet.

How We Build Relationships

Everyone particularly the young generally agree that the Internet has become indispensable to forming and maintaining relationships with friends, family, romantic partners, and even acquaintances. Now that we can interact with each other and keep each other updated on our lives more easily than in the past, the notion of intimate relationships has changed. With the advent of social media, you can now be on your breakfast table and be sharing the photos of the contents of the meal instantly with anyone anywhere in the world. It is now very easy to constantly update your networks with photos, videos, text posts, and more. That has helped to create a new sense of intimacy which did not exist in times past. Thanks to the Internet.

How We Socialize

The 21st Century saw a huge rise in social media and other interactive, crowd-based communication platforms. These platforms now make it possible for people to think locally and act globally with ease. People now share on social media ongoing information instantly as it is developing. With the Internet, a huge crowd of people can easily get involved in sharing and discussing an idea and everyone who has a say weighs in very easily from anywhere in the world. A quick scroll through any social media platform instantly gives you an idea of how personal life events are growing increasingly crowd-based. For instance, as love-stricken young couples announce their wedding engagements on Facebook, their graduations on Instagram, and pregnancies on Twitter, it’s easy to pick out comments from interested family members, friends, and even acquaintances giving their opinions — wanted or not. Thanks to the Internet.  

How Work Friendships Benefit Your Business

Our world is changing, so are human relationships particularly in the workplace. These days, nearly everyone wants to get along with other people to build beneficial relationships. If you run a business and you employ people, you too may want your employees to get along well with one another. Here is some good news for you. The Gallup Organization has found out that friendship among employees is highly beneficial to any business. In times past, it was thought that friendships between employees generally led to goofing off and petty gossiping at work thereby wasting precious time. Thanks to research, we now know that having close friends at work confers a variety of benefits not only on employees, but also on the companies they work for.

Since the benefits are both ways, smart employers now actively encourage work friendships among their employees. Below are some of the very glaring benefits companies and their employees derive from work friendships:

01. Employees who have best friends at work are more productive than others.

02. They enjoy more work satisfaction.

03. More women benefit greatly from the social interaction they get from work friendships.

04. Employees who feel a deep connection with their team members are more likely to take positive actions that benefit the business.

05. Employees who have a best friend at work are less likely to leave their jobs.

06. When employees have good friends at work, it positively affects company profitability, safety, inventory control and customer loyalty.

Can you see why smart business owners now actively encourage their employees to be good friends and to make good friends at work?

Best Ways to Stay in Contact with PSAs and CSAs in SFI Business

From my experience, the best way to stay in contact with PSAs and CSAs in SFI business is through the weekly mailer as recommended by SFI. This is because the mailer is the best guarantee you have that your message will be delivered as sent. You can send bulletins, tips, motivation articles and general howdy to your PSAs and CSAs at least once a week. I think once a week is about ideal as SFI recommends because i believe sincerely that they must have a lot of reasons and some proven experience to back their recommendations.

In this business, you may however strike very personal relationships with either some of your PSAs or CSAs as I have done. In that case, you can get in touch more often either by email or even telephone contacts. If however it is strictly business relationship, once or twice a week to my mind is about OK. That is my own take on this issue.