Featured post

10 Reasons Customer Experience Comes Tops in E-commerce Business Strategy

Technically, opening an online store is to make sales and not just about displaying goods online for the fun of it. To make sales, you must ...

Tuesday, August 02, 2016

The 6 Issues You Must Resolve Before Deciding On Your Own Business

Notepad, glass of water, calculator and flowers in work table.

These days, for convenience and some other advantages, many more people are choosing to work from home. There is no doubt we have many more businesses online now than we have ever had in the history of mankind. These businesses target nearly every known human need depending on the imagination of the proponents. Many are doing really good while others are either struggling or in some cases outright scams. They almost all have some things in common which characterize all of them. The people who chose to ignore these issues particularly at the outset almost always end up failing outright or at best make it only in the fringes. People who take these 6 issues into account and treat them with the seriousness they deserve stand the best chances of success in home-based business.



01. Outstanding and unique products and or services. With the internet, the entire globe has become the market place for many home-based businesses. The higher the demand for your products or services, the better the business you can do. That is why you must settle for an outstanding and unique product or service which many people are willing to buy.

02. The right timing and trends. With the internet, things move astonishingly very fast these days. You must have a very keen sense of trends otherwise you could get caught-up with product obsolescence very fast. Resolving to stay up-to-date always is very vital here.

03. Adequate tools and support. If you do not have readily available tools to support your business, that business can not survive for very long. You must decide on these tools and how you can always access them before you settle for a home-based business.

04. High potential for profits. This issue is rather very obvious. If your business does not have a very high potential for profits, you are best advised to think of something else.

05. A stable company with good track records. If you are not a direct manufacturer, getting attached to a reputable company by way of affiliate or distributor is the best way to go. Apart from ready access to good and reputable products to market, you also get the necessary training and support from reputable companies.

06. Set goals which are attainable. If you decide on a home-based business, it is your business. It is you who should decide what you want from the business and how you will go about achieving it. It is not advisable to embark on any business which can not meet your set goals.



What your life is and what it can become depend heavily on the choices you have made and are still making. If you have decided on a home-based business, resolving these 6 issues at the outset puts you on the path of success. You will not only be clear in your mind what you want to achieve, you will also be clear on how to go about it. That is what guarantees success, a trend which connects all successful home-business owners who remain in business. Now that you know, wouldn't it be a smart thing to do right away if you took steps to review your own business to find out why it is still struggling? You may never know. These 6 issues might just be the things you need to retool to put your business back on track.







8 Unique Features That Can Endear Your Business to Your Customers

Note pad, flowers, calculator, glass of water in work table.

If you are running a business as an entrepreneur, I have no doubt that you know why you are in business. In case you can not situate the reasons properly, let me assume that you are in business to create value that others want and are prepared to pay for. The value you create is the reason for your business. The people who patronize your business know what value they want from you. If you are able to provide this value as they want it, they will remain loyal to your business by patronage. They must be able to know your business for what it means to them. It is your duty therefore to decide exactly what you want your own business to be known for. The following eight features are about the best features your business can have to endear it to your customers. If your customers know your business because of one or more of these unique features, it is very likely that you will earn their loyalty for a prolonged period of time. That loyalty is what sustains you in profitable business.



01. High-quality products. Everyone I know always wants value for money. The higher the quality of your products, the better the value they offer for money.

02. The finest service. Customer service is a very important feature of any business. If the quality of your service is the finest around, it is very good for the business. If customers know your business for its fine-quality service, you will earn their sustained patronage.

03. Reliability. If customers can rely on your business to meet their expectations at all times, the business will be well-known and patronized because of that feature.

04. Unparalleled expertise in your field. Unparalleled expertise makes your products very unique. If the products stand out from others, your business could be patronized for that uniqueness alone.

05. Unique guarantees. If you are sure of the quality of your products, you can offer customers many guarantees including unique "money-back" guarantees if and when they are not satisfied with the product.

06. Lowest but competitive prices. Many customers always want high quality products at very low prices. If your business offers low prices for high quality products, that alone can be a feature it is known and patronized for.

07. Customized solutions to customers' problems. If your business is known for finding solutions to customer problems in ways unique to each customer, it can also be a feature your business is known for.

08. Fast service. If your business is known for fast service, it can help it to create the reputation it needs to make plenty of money.



Have you decided yet what unique feature or features you want your business to be known for? If you have, congratulations! You must however factor in that every customer has a compelling reason for buying any product. Every smart entrepreneur must therefore learn to tailor her business to take these reasons into cognizance by recognizing and using these unique features. Failure to do so can lead to customer dissatisfaction which can be very bad for business. Any business run with one or more of these features is bound to attract and retain customers for a long time. That by all accounts is very good for business particularly the bottom-line.