How to Turn Your Expertise into Lucrative Online Business

If you have valuable knowledge and you get your acts right, the internet can be a pathway to real financial freedom. With it, you can easily transform your side hustle into a lucrative business online, instead of being stuck in a 9-5 job you hate anyways. Fact is, just about everyone is an expert at something. That “something” could be knowledge, a skill or some expertise that can benefit others if you impart it correctly. If you resolve to make a fair amount of money from what you know instead of simply leaving it as a hobby, you can leverage the internet to turn your knowledge/skills into a legitimate source of income. Now, that becomes a business in every sense of the word. Here is what you can do.

Course/Membership Site

You can launch a course or membership site yourself. Through a site like this, you can leverage your knowledge, knowhow or expertise for the benefit of others and you make money. But, you must be ready to provide real value to make your course or membership worth the fees people will be expected to pay for admission. Your paid membership or online course must be able to provide such exclusive content that will be difficult for your course subscribers to find easily anywhere else. Such content must be premium content or such insights that are not readily available to regular site visitors or access to peer-to-peer networking. If your online course is unique and attractive enough, you could set up a series of PPC or social media ads to direct new traffic to your website. With that, you could offer class members a special discount or paid commissions if they refer others to sign-up for same course. That way, it is possible for you to earn passive income from a single piece of content for a long time. That translates into substantial monthly revenue even without any additional input of efforts from you.

Blogging Influencer

What makes an influencer worth its name is the magnitude of following he/she has. Even if the audience builds up from blogging, content marketing, social media, podcasting and YouTube channels, once it becomes substantial, it starts earning revenue. This revenue comes from traffic reselling, paid promotions, sponsorships and affiliate links. As influencers continue to grow their audience, their potential revenue earning capacity grows in tandem. More and better authoritative content from influencers helps to bolster their SEOs by driving more quality traffic to their websites. As a result, the audience grows and the earned revenue grows.

Business Consulting

Expert knowledge and skills matter a lot if you want to make money from business consulting. That is in addition to being able to generate quality results consistently for your clients. If you do, your clients willingly pay you for your efforts. Because business issues may be similar but not exactly the same, your ability to think and apply your knowledge to each unique problem or situation is very vital for success as a consultant. That is what largely determines the magnitude of your earnings. “Here Mister, just help solve this problem and we pay you.” It is as simple as that in business consulting.

How to Earn Money and Authority by Blogging

If you are in internet business and you don’t have a blog, you are missing out a very vital business boosting activity on the internet. You may already be aware that blogging offers amazing opportunities to build authority and earn income online for any business you are involved in. What counts in blogging is your expertise and how you can convey it for others to benefit from it. Everyone knows at least one thing better than others. That is where they have their expertise. For that reason, it is possible to blog about any and everything on this planet. What counts most is to carefully choose a niche where you are really grounded in knowledge then start writing about it. You can establish authority faster with a specific issue meant for a specific audience than to dabble into all sorts of topics meant for no particular audience. Just write well and write about what you know well. That is all it takes. With sustained efforts and time, your blog can grow into a real business. When it becomes popular, it is capable of generating real income for you and positioning you as an authority in your chosen niche.

Here are some tested and proven ways you can use your blog to gain authority and make money.

#1. Google AdSense display ads

When your blog is fully established with good traffic, you can apply to Google to get Adsense code. Installing this code in your blog allows Google to display ads on your blog. You get paid per view and per click each time a visitor clicks on these Google Adsense ads. If you can drive enough traffic and generate clicks, the money you earn can really begin to add up real good.


 
#2. Video Ads

If you have a sizeable followership on social media sites like YouTube or Instagram, you can also embed codes on the videos to earn money from clicks. If you know how to, you can either create short videos showcasing the products/services being advertised or you use ready-made videos provided by the companies you are helping to market.

#3. Affiliate Marketing

This is one very popular way to earn money online using affiliate programs. Adding affiliate links to your blog posts is another great way to monetize your blog. These affiliate links are displayed in your blog through banner ads and native ads. If any sale is made through these links, you get paid an agreed percentage commissions by the advertiser. A great way to make money online if you know the ropes!

#4. Selling Blog Ads

If your blog becomes very popular and well known, you can sell ads spaces directly to advertisers. Even though it may take time and consistent effort to establish yourself as a trusted resources center, it pays off on the long run if you manage to build your personal or business brand, and maximize your audience reach and performance in the process.

#5. Selling eBooks

This is one great way to build and establish your expertise online. As your authority and expertise grow, you can then start to produce eBooks and online courses for sale. With eBooks and related courses, you can explore deeper into any subject or material that matters most to your audience. That way, you can offer exclusive content that isn't readily available on your blog through the eBooks. Once your readers recognize you as an expert on the subject matter which they relate well with, many will be willing to pay a premium for more information from you.

#6. Expert Consulting

Many bloggers have discovered that you can use your blog to position yourself as an expert in any field. When you become recognized as an expert in any field, naturally people always want to know more from you and many are willing to pay for it. If that happens, you have become a paid consultant. You can then start to offer coaching services directly either through eBooks or webinars. As a coach, you can offer guidance and counseling, strategic thinking, advice in getting things done or learning some skills.

#7. Selling Ad Space in a Newsletter
 
By the time your blog becomes very popular, it is smart to have an email newsletter associated with it. Good quality and highly information newsletter is best. If the newsletter has a high subscription, you can sell ad spaces on it for extra income. What works best is to have a sizeable mailing list with fairly high engagement rates. The money rolls in as a result of the ads you run for advertisers.

Why Bloggers Love Affiliate Marketing

If you are an affiliate marketer, blogging is not only the in-thing to do, it is also a very smart thing to do. I blog real good and I recommend it as well. Here are some really compelling reasons you too should get involved if you want what is good for your business. All pretty significant advantages to you and your business if you are a devoted blogger.

As many bloggers have found out, blogging for affiliate marketing really rocks if you know what you are doing even if you are a newbie. Here’s why:

You don’t need specialized expertise. Anyone can get involved and pronto they are into blogging real time. No one needs to be a world-renowned expert in any niche. The most you need to get cracking is to be familiar enough with your topic area to know what products are good and worth recommending to your audience. That’s it!!



You put in low-effort and at low-risk. Blogging for affiliate marketing doesn’t require any significant time or money investment on your part. You put in relatively low efforts and at very low or insignificant risks to get the business going. That rocks too if you are in the business.

You find it very easy to start and implement. The product merchants traditionally handle all the support the product needs. They also provide for you all the tools particularly links needed to promote the product. Very significantly, it is not your lot to worry about tracking sales, providing customer service, setting up payments, or anything else to help sales. All you need do as a marketer is to share the links provided by the merchants with your readers. That’s it! Easy and simple no doubt!

You don’t need any support team in place. With Affiliate marketing, you can easily run a one-man-show. Be your own boss that is. It is the product merchant who needs support teams not the marketer.  Your business is to promote and promote the product as best you can and in your own time and space. Now, that’s really business freedom no doubt!

You think that’s all? Not exactly, here’s some kind of icing on the cake. By getting involved in affiliate marketing:

It is easy to learn what types of products your audience is clamoring for thereby reducing the risk of any future product launch of your own, with its attendant costs, risks and all.

It is easy to build trust with your blog readers and getting them used to the idea of buying from you preferably.

It becomes fairly easy for you to make money by monetizing your blog.

With all the foregoing benefits, it is easy to see why bloggers love affiliate marketing. For them, the business really rocks no doubt.


 

8 Unique Features That Can Endear Your Business to Your Customers

If you are running a business as an entrepreneur, I have no doubt that you know why you are in business. In case you can not situate the reasons properly, let me assume that you are in business to create value that others want and are prepared to pay for. The value you create is the reason for your business. The people who patronize your business know what value they want from you. If you are able to provide this value as they want it, they will remain loyal to your business by patronage. They must be able to know your business for what it means to them. It is your duty therefore to decide exactly what you want your own business to be known for. The following eight features are about the best features your business can have to endear it to your customers. If your customers know your business because of one or more of these unique features, it is very likely that you will earn their loyalty for a prolonged period of time. That loyalty is what sustains you in profitable business.



01. High-quality products. Everyone I know always wants value for money. The higher the quality of your products, the better the value they offer for money.

02. The finest service. Customer service is a very important feature of any business. If the quality of your service is the finest around, it is very good for the business. If customers know your business for its fine-quality service, you will earn their sustained patronage.

03. Reliability. If customers can rely on your business to meet their expectations at all times, the business will be well-known and patronized because of that feature.

04. Unparalleled expertise in your field. Unparalleled expertise makes your products very unique. If the products stand out from others, your business could be patronized for that uniqueness alone.

05. Unique guarantees. If you are sure of the quality of your products, you can offer customers many guarantees including unique "money-back" guarantees if and when they are not satisfied with the product.

06. Lowest but competitive prices. Many customers always want high quality products at very low prices. If your business offers low prices for high quality products, that alone can be a feature it is known and patronized for.

07. Customized solutions to customers' problems. If your business is known for finding solutions to customer problems in ways unique to each customer, it can also be a feature your business is known for.

08. Fast service. If your business is known for fast service, it can help it to create the reputation it needs to make plenty of money.



Have you decided yet what unique feature or features you want your business to be known for? If you have, congratulations! You must however factor in that every customer has a compelling reason for buying any product. Every smart entrepreneur must therefore learn to tailor her business to take these reasons into cognizance by recognizing and using these unique features. Failure to do so can lead to customer dissatisfaction which can be very bad for business. Any business run with one or more of these features is bound to attract and retain customers for a long time. That by all accounts is very good for business particularly the bottom-line.