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4 Realistic Ways to Make Money on Pinterest

You can realistically make money on Pinterest but mostly in indirect ways. Technically, Pinterest is a self-described visual discovery searc...

Showing posts with label Advertisers. Show all posts
Showing posts with label Advertisers. Show all posts

Friday, January 13, 2023

How Affiliate Marketing Works

A computer and affiliate marketing channels symbols.
Essentially, affiliate marketing is a three-party business partnership which participating affiliates can leverage to effectively market products/services and earn income. This partnership is usually between Product Merchants, Affiliates and Consumers. Affiliates provide the useful and beneficial link between Product Merchants and Consumers. They help to bring products from products merchants to the attention of consumers. When consumers make product purchases, the affiliate earns commissions from the sales for his marketing efforts. Affiliate marketing is thus a performance-based business model. The more sales an affiliate generates, the more commissions he earns. 



Affiliate marketing relies on the skills of a range of people as affiliates who rely on their own audience and independent skills and marketing channels to widely promote products/services for merchants. For affiliate marketing to work successfully, there are three parties who must as of necessity cooperate for their own benefits. These are:

1.    Product Creators and Product Merchants
2.    Affiliates or Advertisers
3.    Consumers or Customers


1. Product Creators and Product Merchants

Every product creator and merchant always wants to sell products to make money. They need the services affiliates to do so successfully and they are willing to pay commissions for these services. A product merchant also known as a seller can be an individual, a company, a brand or a retailer who has a product/service to sell. Such a product could be a physical item or a service. When affiliates help him to bring these items to the attention of consumers and they buy, he shares profits with the affiliates in form of commissions. Since product merchants expect to make money from affiliate partnership because of increased sales, they are always happy to participate actively in and remain loyal to the partnership even though they may not be required to participate actively in the marketing. Product promotion and marketing is the main business of affiliates who are in the partnership. All the product merchant does in the partnership is to ensure the product is always available for sale in the quality and form it is advertised.

2. Affiliates or Advertisers

The affiliate in affiliate marketing partnership is also known as a publisher, advertiser or product promoter who helps to promote products/services for product merchants in return for commissions. Affiliates are the middle link in the partnership. Content creators, Bloggers and Influencers are foremost affiliates in affiliate marketing. They make product merchants happy by helping them to promote their products and also make consumers happy by bringing quality products to their attention. Technically, an affiliate is a person or a business that helps to promote a seller’s products to potential customers in an engaging manner. Affiliates do this by advertising the product/service with a view to persuading consumers that it is worthwhile or advantageous to them. If they in the process manage to convince consumers to buy the product, they earn a commission from the sales. 



3. Consumers or Customers

Consumers or customers drive affiliate marketing sales. If consumers don’t buy products, affiliate won’t earn commissions and merchants won’t sell products. Affiliates introduce consumers to products through several online channels such as emails, social media, blogs, YouTube videos etc. etc. When consumers purchase products, the merchant makes sales and the affiliate earns commissions. That is how affiliate partnership plays out. Affiliates promote products through various online channels using special affiliate links to products on a product merchant’s website. They use enticing CTAs on their content to get consumers to click on these links. If a consumer clicks on these affiliate links and makes a purchase on the product merchant’s website, the merchant makes a sale and the affiliate earns a commission. Affiliates market mostly to their own audience whom they’ve built some form of relationship with over time. Influencers leverage this relationship to endorse or even recommend products/services to their audience. That influence does instigate sales and the influencer earns commissions.

Last Line

If affiliate partnership is working well, Consumers buy good products which Affiliate Marketers promote to them. The Product Merchant thus makes sales and the Affiliates earn commissions from the sales. That in a nutshell is affiliate marketing.

Tuesday, May 07, 2019

How to Earn Money and Authority by Blogging

A wad of $100 Dollars Bills.
If you are in internet business and you don’t have a blog, you are missing out a very vital business boosting activity on the internet. You may already be aware that blogging offers amazing opportunities to build authority and earn income online for any business you are involved in. What counts in blogging is your expertise and how you can convey it for others to benefit from it. Everyone knows at least one thing better than others. That is where they have their expertise. For that reason, it is possible to blog about any and everything on this planet. What counts most is to carefully choose a niche where you are really grounded in knowledge then start writing about it. You can establish authority faster with a specific issue meant for a specific audience than to dabble into all sorts of topics meant for no particular audience. Just write well and write about what you know well. That is all it takes. With sustained efforts and time, your blog can grow into a real business. When it becomes popular, it is capable of generating real income for you and positioning you as an authority in your chosen niche.

Here are some tested and proven ways you can use your blog to gain authority and make money.

#1. Google AdSense display ads

When your blog is fully established with good traffic, you can apply to Google to get Adsense code. Installing this code in your blog allows Google to display ads on your blog. You get paid per view and per click each time a visitor clicks on these Google Adsense ads. If you can drive enough traffic and generate clicks, the money you earn can really begin to add up real good.



 

#2. Video Ads

If you have a sizeable followership on social media sites like YouTube or Instagram, you can also embed codes on the videos to earn money from clicks. If you know how to, you can either create short videos showcasing the products/services being advertised or you use ready-made videos provided by the companies you are helping to market.

#3. Affiliate Marketing

This is one very popular way to earn money online using affiliate programs. Adding affiliate links to your blog posts is another great way to monetize your blog. These affiliate links are displayed in your blog through banner ads and native ads. If any sale is made through these links, you get paid an agreed percentage commissions by the advertiser. A great way to make money online if you know the ropes!

#4. Selling Blog Ads

If your blog becomes very popular and well known, you can sell ads spaces directly to advertisers. Even though it may take time and consistent effort to establish yourself as a trusted resources center, it pays off on the long run if you manage to build your personal or business brand, and maximize your audience reach and performance in the process.

#5. Selling eBooks

This is one great way to build and establish your expertise online. As your authority and expertise grow, you can then start to produce eBooks and online courses for sale. With eBooks and related courses, you can explore deeper into any subject or material that matters most to your audience. That way, you can offer exclusive content that isn't readily available on your blog through the eBooks. Once your readers recognize you as an expert on the subject matter which they relate well with, many will be willing to pay a premium for more information from you.

#6. Expert Consulting

Many bloggers have discovered that you can use your blog to position yourself as an expert in any field. When you become recognized as an expert in any field, naturally people always want to know more from you and many are willing to pay for it. If that happens, you have become a paid consultant. You can then start to offer coaching services directly either through eBooks or webinars. As a coach, you can offer guidance and counseling, strategic thinking, advice in getting things done or learning some skills.

#7. Selling Ad Space in a Newsletter

 
By the time your blog becomes very popular, it is smart to have an email newsletter associated with it. Good quality and highly information newsletter is best. If the newsletter has a high subscription, you can sell ad spaces on it for extra income. What works best is to have a sizeable mailing list with fairly high engagement rates. The money rolls in as a result of the ads you run for advertisers.